Many organizations make the mistake of not planning for a crisis, thinking it’s either superstitious or somewhat futile. But when dealing with a crisis, you need to be fast, transparent and most of all, prepared, says Linda Rutherford, vice president and chief communications officer with Southwest Airlines. Here are three lessons she has learned from the airline industry and beyond.
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Southwest’s Communications Chief Shares Her Top 3 Crisis Management Tips
January 12th, 2017 by Jerry AsciertoSnapchat Tests New Ad Features Allowing Outbound Activity
January 11th, 2017 by Ian James WrightSnap Inc. is testing two new ad features on Snapchat this month. The first feature addresses one of advertisers’ perennial complaints about Snapchat, allowing users to swipe up to be directed to another app; the second aims to make user sign-up processes for ad products more seamless via autofill.
You Don’t Need Forrest Gump’s Mom for an Effective Live Video
January 10th, 2017 by Seth ArensteinEvery six months the Television Critics Association (TCA)—some 400 media folks who get paid to watch television and write, talk, tweet and blog about it—commandeers a Hollywood-area hotel for two to three weeks. During that time… Continued
You Don’t Need Forrest Gump’s Mom for An Effective Live Video
January 10th, 2017 by Seth ArensteinSome brands can throw stars (celestial and Hollywood) at their live streams. Still, providing followers a behind-the-scenes experience is more important and it shouldn’t cost you a lot of money. And even big brands sometimes spend only a little to make themselves more human.
UC Berkeley’s Influencer Program: A Secret Weapon for Recruitment and Fundraising
January 10th, 2017 by Sophie MaerowitzWhat’s the secret sauce for injecting authenticity into today’s competitive college market? A solid influencer program, according to some. PR News spoke with Christina Sponselli, director of social media at University of California, Berkeley, about the school’s influencer recruitment and relationship-building strategy. Sponselli will be speaking at length on influencer marketing at PR News’ Digital Summit on Feb. 24 in Huntington Beach, CA.
Dairy Queen the Latest Fast-Food Brand in Social Media Crosshairs
January 9th, 2017 by Jerry AsciertoGiven their broad franchise networks and large customer base—and of course their huge social media audiences—fast-food chains can be seen as guinea pigs for how the public discourse is digitally evolving. Consider the latest high-profile example of how a single Facebook post led to the rapid closure of a Dairy Queen—within 48 hours of being posted.
Top Women in PR: Laverne McGee
January 9th, 2017 by Chris SeymourLaverne McGee, Director, Communications and External Affairs, Orange County Property Appraiser, Florida As director of communications and external affairs at the Orange County Property Appraiser (OCPA), Laverne McGee leads the Central Florida agency’s efforts to… Continued
Top Women in PR: Mary McGinty
January 9th, 2017 by Chris SeymourMary McGinty, Senior Director, Communications, U.S. Chamber of Commerce Foundation Mary McGinty led the Chamber Foundation through a complete rebrand with the intention of strategically positioning the organization as more contemporary and to elevate public… Continued
How ‘Game of Thrones’ and ‘The Bachelor’ Can Help Unleash PR Creativity
January 9th, 2017 by Deanna Haas, Hollywood PRAs PR pros, we know it’s our job to find creative ways to help brands break through the clutter. As such, it’s crucial to show we can walk the talk. We often hear that the PR industry needs to do better PR for itself. With that in mind our company launched an effort for the holidays that’s become our biggest marketing push. Here’s how we unleash creativity and have fun at the same time.
PETA Uses Black-and-White Photo to Edge Oceana &Top Nonprofits on Instagram in Q3 ’16
January 9th, 2017 by Seth ArensteinWhile overconfidence has ruined the best of brands, teams and people, sometimes you just have to admit: When you’ve got it, you’ve got it. That’s the case with PETA’s prowess on social media, according to data Shareablee provided exclusively to PRNews Pro.