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PR News Q&A With Priya Ramesh: Wear a Marketing Hat for PR Measurement

The director of social media for CRT/tanaka and speaker at PR News’ April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: "What defines success for my company from a PR standpoint?" | MORE »

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Dow Digs In Its Heels as an Olympics Sponsor

One of the major sponsors of the upcoming Olympics, Dow Chemical rejects a link being made to a 1984 environmental tragedy in Bhopal, India, caused by a company it acquired in 2001. | MORE »

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How to Leverage Pinterest for Public Relations

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform. | MORE »

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Case Study: Passionate Spokesman, Nimble Communications and Trackside Tweets Power Winning IndyCar Sponsorship

Novo Nordisk takes the fast track in promoting its diabetes product portfolio—putting the pedal to race car driver Charlie Kimball’s metal. | MORE »

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Innovation Drives Video Success as YouTube Becomes the Anchor Platform for Brands

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success. | MORE »

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With Linsanely Great News Comes Great PR Responsibility

The emergence of the Knicks’ Jeremy Lin, a bona fide media sensation since Feb. 4, raises the question of how PR pros can best handle unexpected great news. | MORE »

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Social Media Engagement Tactics Shared at PR News’ Digital PR Summit

The notion that amassing likes and followers on social media alone is the key to proving ROI was laid to rest at the Westin San Francisco on Feb. 16. | MORE »

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Keeping the Media at Bay: Counterintuitive Yet Often Necessary

While it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach. | MORE »

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PR News Poll: Wikipedia Mostly Unexplored By PR Pros

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages. | MORE »

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PR News Poll: Wikipedia Mostly Unexplored By PR Pros

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages. | MORE »

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