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Case Study: Defining Moment—At Depth of Recession, GE’s CEO Stands and Delivers Powerful Speech at West Point

GE’s Jeff Immelt’s 2009 leadership speech was effective in reaching a number of audiences, including the attending Army cadets, his corporate peers, government officials and GE employees. | MORE »

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Press Conference Confusion: Learn From Media Relations Mistakes

An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future. | MORE »

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True Green: Follow the FTC’s Latest Guidelines

Looking to get a green product out into the market? Follow the FTC’s recently revised green guidelines to avoid making false green claims. | MORE »

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Translating Complex Science Topics Is Really an Art

To communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals. | MORE »

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Navigating a Crisis: Don’t Get Defensive, Stick to Your Guns

Royal Caribbean’s Cynthia Martinez offers tips for turning negative media coverage into a PR success story. | MORE »

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Beer and Politics: Latch Onto an Issue That Resonates

The American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages. | MORE »

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PR Pros: Social Media as a Bottom-Line Business Driver Still a Work in Progress

B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized. | MORE »

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Seven Principles of Advocacy Communications

These core principles will help you keep your advocacy and cause-based communications aligned with their central missions. | MORE »

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More Than 30 Social Media Topics Headlined the PRSA Conference, But Influential Traditional Media Still Has Its Day

The future of traditional media, new research on the PR skills needed by 2015 and ways to leverage social media platforms dominated the final day’s sessions at the Washington, D.C., event. | MORE »

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Ethics High On Agenda at PRSA International Conference

Social media and new digital technologies were also hot topics as PRSA’s International Conference kicked off, with online expert and Time columnist Bill Tancer delivering the keynote. | MORE »

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