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2012 CSR Awards: Green PR Campaign

April 17th, 2012 by

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign The issue of deforestation is important to Timberland—the footwear company’s logo is a tree, after all. In recent years, Timberland has tapped the interactive… Continued

Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

April 16th, 2012 by

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.

Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

April 16th, 2012 by

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.

Charting the Industry: On the Endangered Species List—The AOR

April 16th, 2012 by

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

Charting the Industry: On the Endangered Species List—The AOR

April 16th, 2012 by

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

Pinterest Users in a Buying Mood

April 16th, 2012 by

More than one in four online consumers aware of sites like Pinterest have used them to make purchases.

Pinterest Users in a Buying Mood

April 16th, 2012 by

More than one in four online consumers aware of sites like Pinterest have used them to make purchases.

Adding Instagram to Your PR Mix? That’s the $1 Billion Question

April 16th, 2012 by

Instagram may be the point of entry for communicators who have yet to venture into mobile PR.

Adding Instagram to Your PR Mix? That’s the $1 Billion Question

April 16th, 2012 by

Instagram may be the point of entry for communicators who have yet to venture into mobile PR.

To Fix the PR/C-Suite Measurement Disconnect, Start With an Executive Audit

April 16th, 2012 by

To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.