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PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

April 23rd, 2012 by

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

6 Tips for Running a Facebook Contest

April 20th, 2012 by

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand.

6 Tips for Running a Facebook Contest

April 20th, 2012 by

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand.

10 Tips for Measuring Your PR Efforts

April 19th, 2012 by

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.

10 Tips for Measuring Your PR Efforts

April 19th, 2012 by

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.

6 Things Steve Jobs Taught Us About Writing Press Releases

April 19th, 2012 by

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases.

6 Things Steve Jobs Taught Us About Writing Press Releases

April 19th, 2012 by

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases.

Measurement Conference: Business-Based Objectives Lead to PR Success

April 19th, 2012 by

Smart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18.

Measurement Conference: Business-Based Objectives Lead to PR Success

April 19th, 2012 by

Smart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18.

Confidence in Earned Media Up, While Paid Plummets

April 17th, 2012 by

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.