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Text Messaging and PR: Personal Platform a Powerful Call to Action

A relatively new frontier for PR outreach, text messaging has the potential for optimal two-way communications with targets—but proceed with caution. | MORE »

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Turf Wars Hinder PR/Marketing Union, Yet Reconciliation Is Possible

While some silos still exist, the PR/marketing relationship may be headed for bliss as the line between the two functions continues to blur. | MORE »

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Case Study: Meow Mix Promotes Message to ‘Think Like a Cat’ With Celebrity-Driven Media Tour and Branded Game Show

In 2008, seeking to refresh its year-old “Think Like a Cat” campaign for Meow Mix, Del Monte turned to Grand Central Marketing to find new audiences able to see the world through a cat’s eyes. | MORE »

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Social Explosion

A survey of digital platform usage from Arbitron and Edison Research finds that the percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached 48% of the population in 2010, double the level from two years ago | MORE »

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Getting the Big Picture: Social Media Dashboards

Dashboards provide PR and other key business functions with an easy to see, and often flashy, view of activities.  The most important aspect is to correctly pinpoint goals and key performance indicators that will be at its center. | MORE »

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Consumers Connect With Online Ads

According to data from the Nielsen Company and Microsoft, video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads. | MORE »

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Protecting the Critters and Promoting Brands Humanely

Key to working with an animal-related brand is maintaining a sanctified reputation when it comes to the treatment of animals. To establish this reputation, Grand Central Marketing turned to the American Humane Association, an advocate for the humane treatment of animals for 70 years. | MORE »

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Leveraging the Power of Social Media for Nonprofits

With its immediacy and the ability to engage with and rally the public around issues and causes social media is the perfect vehicle for nonprofits. | MORE »

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Choosing CSR Initiatives: Connect Issues With Business Goals

Selecting the right initiative that ultimately becomes the “face” of an organization’s CSR program is crucial. CSR experts from both the corporate and agency worlds share their strategies and best practices. | MORE »

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Video Viewing Up

According to a comScore survey of online video viewing, the number of videos delivered online in February decreased, but viewership overall increased. | MORE »

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