Topics


avatar

Passion and Credible Information Fuel Personal PR/Branding Power

Unfortunately for many PR professionals, practicing PR on a personal level has become a necessity; for others, pushing their own brands is a way to become a PR influencer. | MORE »

Comments Off

avatar

Balancing Organizational and Personal Brands

Thanks to digital communications, organizations today walk a dangerous tightrope when it comes to their own brands vs. employees’ own online personas. | MORE »

Comments Off

avatar

Case Study: Defining Moment—At Depth of Recession, GE’s CEO Stands and Delivers Powerful Speech at West Point

GE’s Jeff Immelt’s 2009 leadership speech was effective in reaching a number of audiences, including the attending Army cadets, his corporate peers, government officials and GE employees. | MORE »

Comments Off

avatar

Non-Corporate Public Affairs Pros Use Social Media More than Corporate Counterparts

The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News. | MORE »

2 Comments

avatar

Crisis Litigation: You Can’t Just Tell Your Story in Court

Given the power of blogs and other social media channels, crisis expert Richard Levick writes that it’s critical that organizations have a digital-savvy litigation communications team in place. | MORE »

Comments Off

avatar

Belonging Big in Building Social Capital, But Is It Enough?

"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured? | MORE »

1 Comment

avatar

Press Conference Confusion: Learn From Media Relations Mistakes

An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future. | MORE »

Comments Off

avatar

Navigating a Crisis: Don’t Get Defensive, Stick to Your Guns

Royal Caribbean’s Cynthia Martinez offers tips for turning negative media coverage into a PR success story. | MORE »

Comments Off

avatar

Beer and Politics: Latch Onto an Issue That Resonates

The American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages. | MORE »

Comments Off

avatar

PR Pros: Social Media as a Bottom-Line Business Driver Still a Work in Progress

B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized. | MORE »

Comments Off