To drive awareness among Australian moms about Kleenex Cottonelle and discuss sustainability, Ogilvy PR and KLeenex Cottonelle hosted a Pinterest-themed event.
Through the effective use of Facebook, employees that had felt dissatisfied with prior company communications efforts, were now informed and engaged.
Case Study: ‘Greatest Moustache Campaign in History’ Introduces H&R Block to Younger Demo, Providing a Hefty ReturnOctober 1st, 2012 by jhudson
The venerable insurance company changed its stodgy image among Millennials by executing an audacious campaign with a cause.
HORN created a successful multi-channel campaign to promote the launch of Dyle, a new mobile device viewing product.
Samara Finn, a VP in Marina Maher Communications’ Creative Catalyst Group (CCG), leads online influencer communications at MMC.