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Bias and Conflicts of Interest: It’s All About Trust

Inkhouse Media + Marketing co-founder Beth Monaghan discusses the importance of understanding the conflicts and biases of media outlets. | MORE »

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PR Monitoring Tools, Monitored

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals. | MORE »

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PR Monitoring Tools, Monitored

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals. | MORE »

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Increase Media Coverage By Tying Your Story to a Larger Trend

Got a story idea that doesn’t quite have the reach and appeal to land top national outlet coverage? Ogilvy PR Worldwide’s Chris Potter provides tips to maximize coverage by incorporating a story as part of a larger trend. | MORE »

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To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats. | MORE »

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Twitter Watch: As Fans Mourned Steve Jobs, Words Spoke Volumes

When Steve Jobs passed away on Oct. 5, 2011, PeopleBrowsr tracked Jobs-related terms on Twitter to see the most tweeted words before and after his passing. | MORE »

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Spectacular Flameouts: In PR, Failure Is Not an Option, It’s a Given

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them. | MORE »

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Twitter Watch: As Fans Mourned Steve Jobs, Words Spoke Volumes

When Steve Jobs passed away on Oct. 5, 2011, PeopleBrowsr tracked Jobs-related terms on Twitter to see the most tweeted words before and after his passing. | MORE »

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avatar

Spectacular Flameouts: In PR, Failure Is Not an Option, It’s a Given

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them. | MORE »

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Media Engagement Viewed as a Dating Game

Reaching consumers through a combination of paid, owned and earned media (POE)—viewed through the framework of a dating relationship—can help brands build trust with their targets. | MORE »

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