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Brand Storytelling: The 140-Character Cure

Most brand stories take a little more than 140 characters to tell, but we pitch media via Twitter. Then we wonder why our messages become confused with competitors, our products seem undifferentiated and our brand stories are often forgotten. Maybe we need to start fresh, with a simple story. | MORE »

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How to Make Your Campaign Video Viral-Ready

The Greater Philadelphia Tourism Marketing Corp. was able to create a video with staying power. While it’s tricky to predict what will strike a chord with consumers, “Love” videographer Ted Passon provides insights into making a video that stays within a reasonable budget. | MORE »

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Case Study: Philly Tourism Board Revives Hotel Occupancy With Public Fanfare and a Healthy Dose of Digital Love

The Greater Philadelphia Tourism Marketing Corp. created the Philly Overnight Hotel Package in 2001 to boost tourism post-9/11. By 2009, the two-night package was becoming old news. GPTMC’s in-house PR team and new-at-the-time specialists in social media sought new ways to spread the Philly love. | MORE »

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How To Write, Pitch and Place Bylined Articles

While the contributed article has been a part of PR outreach for decades, another related practice has stolen its thunder—self publishing. | MORE »

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Will Prediction Markets Be the Next Big PR Research Thing?

The usual practice in the market research world is to target an elite few when testing products and/or concepts. Now, online survey company Infosurv and BrainJuicer, in the U.K., are turning that adage on its head—the new thinking banks on the premise that large groups of people are wiser than an elite few. | MORE »

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Chronic Illnesses Affect Amount and Level of Internet Use

Data gathered by the Pew Internet & American Life Project shows that adults with chronic illnesses spend significantly less time on the Internet, which may influence the decision-making of PR professionals in healthcare. | MORE »

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Selling The Big PR Idea: Keep It Simple, Build Support

When Cisco Canada’s director of corporate affairs Willa Black came up with the idea of the One Million Acts of Green campaign, it was a risky proposition to sell, both internally and externally. Here are some tips from Black on pushing your Big Idea through: | MORE »

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Case Study: Environmental Zeal and Strong Coalition Drives Canadians to Commit One Million Acts of Green

Cisco’s green campaign challenged Canadians to make positive environmental changes in their daily lives, reinforcing the company’s new tagline: "Welcome to the human network." | MORE »

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How To Offer ‘Unsubscribe’ to Journalists

PR professionals who follow the media relations rules are growing increasingly frustrated by PR spam complaints in the blogosphere. The good news is there are things you can do to clearly signal your commitment to respect journalists’ traditional boundaries. | MORE »

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Social Media & Financial Comms: Time to Get Your Feet Wet?

As social media continues to explode, organizations and PR professionals have been quick to jump on the bandwagon. But one PR function hasn’t been so fast on the draw: financial communications. | MORE »

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