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The Click Factor: New Media Landscape Gives Spokespeople More Control Over Messaging

When was the last time you read an article online without at least one URL to click on for more information about the topic? For that matter, doesn’t almost every TV or radio news program … | MORE »

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New Media Landscape Gives Spokespeople More Control Over Messaging

When was the last time you read an article online without at least one URL to click on for more information about the topic? For that matter, doesn’t almost every TV or radio news program … | MORE »

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Trust in Media a Mixed Bag

Good news for Internet content producers: A recent TNS study reveals that people trust information they get from online news sources roughly to the same degree as information from friends. Among the findings: •    42% … | MORE »

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Green Products Reign in a Poor Economy

In this turbulent economic climate, environmentally friendly products may have the best prospects for success. The 2009 Cone Consumer Environmental Study indicates that despite the recession, only 8% of Americans consider themselves any less likely … | MORE »

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Front and Center in a Journalist’s Rolodex

“I’m working on a story and I’m wondering if you can help with an interview source…” Isn’t that the kind of call every public relations pro wants to receive from a high-profile writer at The … | MORE »

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A PR Firm Turns a Gaming Event into a Worldwide Sensation

Widely referred to as the "Woodstock of gaming," QuakeCon is the largest local-area-network video game fan appreciation event in North America. Working with PR firm Rogers & Cowan, QuakeCon wanted to take the event global … | MORE »

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Turning the Corner: How Employers are Helping Staff  Green Their Daily Commute

Employers continue to seek new and innovative ways to help their employees be happier and more productive. Of universal concern in large metropolitan centres throughout North America today are the economic, environmental, and social impacts … | MORE »

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Benefits Boost Bottom Lines

Benefits Communications Drives Bottom Lines: A strong benefits communications plan can lead to greater employee satisfaction and a stronger bottom line for business, according to a new white paper released by Colonial Life. | MORE »

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Social Media & Your Business Growth

Using Social Media to Grow Businesses: A social media marketing industry report released by WhitePaperSource’s Michael Stelzner, titled “How Marketers Are Using Social Media to Grow Their Businesses” and sponsored by the Social Media Success Summit 2009, offers | MORE »

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Prepping for Interviews During a Crisis

Following are six ways to defuse a crisis situation when speaking to the media: •    Know what you want to say before the interview. Instead of waiting for questions to trigger your message, look for … | MORE »

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