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Consumers Don’t See Value in Sharing Personal Data

PR pros should be careful about collecting personal data, as consumer are wary of sharing their information. | MORE »

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CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation. | MORE »

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CMOs Can’t Get Grip on Digital/Social Platforms  

While the majority of Chief Marketing Officers plan to increase their use of social media in the coming years, their tracking of social media platforms is lacking. | MORE »

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Transparency Key to Keeping the Vitriol Out of Political Donations

Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates. | MORE »

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iPad Optimization: Make Your Site Ready for the ‘Middle’ Screen

Making your Web site mobile-ready does not mean it’s ready for tablets as well as phones. Here’s the skinny on site readiness for the iPad. | MORE »

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The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness. | MORE »

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Chris Brogan’s Measure of Social Media Success: When Your Followers Are Willing to Die for You

PRSA Conference keynoter Chris Brogan dared attendees to be "vicious, bold and daring" on social networks. | MORE »

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The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness. | MORE »

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Data Point: The Top Corporate Citizens And Their Presence on Facebook

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook. | MORE »

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Tip Sheet: Four Reasons to Be Antisocial on Social Networks

While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned. | MORE »

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