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It can’t hurt to learn from the best, right? We imagine that’s what the team behind Quintly, a professional social media analytics platform, was thinking when they analyzed the habits of the 30 biggest companies on Facebook. The study revealed interesting trends about content, fans and engagement on the Facebook pages of major brands like WhatsApp, Starbucks and Nike.
Here are some major takeaways to help other brands make the most of their Facebook presence.

Treating your professional relationships similar to your personal ones can be beneficial. Here are five tips that will help communicators begin and maintain relationships with reporters.

During the the 2017 Grammy Awards ceremony, Nike premiered its star-studded “Equality” ad, part of its newest campaign calling for racial and social equality on and off the court. Nike made its campaign as much a part of the conversation leading up to the Grammys as whether Adele or Beyoncé would sweep their respective categories. So how did Nike, a shoe brand, make sure that it shone nearly as bright as Beyoncé’s golden goddess costume during the festivities? Here’s a look at Nike’s strategic execution of the “Equality” campaign leading up to, during and following the Grammy ceremony.

You might think a small or a 1-person communications department would be unable to make use of Instagram to humanize its brand and raise awareness. Wrong, a pair of communicators who make use of user-generated content say. Here’s how they do it.

How Cisco found social media ambassadors among its employees and empowered them to tell its story on Snapchat. The author argues that allowing employees to be authentic will pay large dividends.

When it comes to visual storytelling, it certainly helps if your brand is associated with a product that literally makes people salivate. Since Margaret Coleman, director of digital platforms with Certified Angus Beef, will be a featured speaker on the topic of Instagram at the PR News Digital Summit, February 24 in Huntington Beach, California, we decided to take a look at a few posts from the brand’s Instagram account to see how she works her savory magic.

Professional communicators give, give, give on behalf of their brand and their brand’s audience. Little time is left over for asking themselves the WIIFM question. How often do they focus their communications skills on building their own public profile and enhancing their own reputation? What are they doing to make influencers of themselves, and would they know where to start?

When Northrop Grumman began posting to Instagram, it wasn’t quite sure what would resonate. The global aerospace and defense technology company made the initial mistake—as many brands do—of pushing out self-serving content, viewing the platform as another method to showcase pictures of its aircraft, spacecraft and radar systems. But as it dove deeper into Instagram, the company realized the platform could be much more than just a repository of slick product pictures.

If you’re trapped at the airport or at home in the first (and hopefully last) blizzard of 2017, PR News has you covered with reading material: These sunny influencer tips from the Los Angeles Tourism & Convention Board will have you thinking of warmer days in no time. Bill Karz, vice president of digital marketing at L.A. Tourism and Convention Board, shares influencer tactics as a sneak peak of his session at PR News’ Digital Summit, Feb. 24 in Huntington Beach, CA.

Instagram and Snapchat feature Stories, which gives users the ability to post (and view) ephemeral photos or videos that can be viewed for up to 24 hours. This is a fairly recent for Instagram—it took hold in fall 2016. Fast forward a few months, and users and brands have had time to play with both apps, gauging which (if either) is a useful tool to reach fans and customers. With two strikingly similar options, which is best for your brand?