Topics

How to Win Over Your IT Department

June 6th, 2013 by

For PR pros, IT execs may turn out to be their new BFFs. Here’s how to cultivate one of the most important interoffice relationships.

Why All PR Professionals Need Media Contacts

June 6th, 2013 by

I made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path.

Michelle Obama Schools Heckler, Follow Her Lead with these Tips

June 5th, 2013 by

Use these three tactics to ensure your CEO or client can neutralize a hostile audience.

ABC’s of Content Marketing: Always Be Content-Optimizing

June 4th, 2013 by

A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.

Rapid Response to A Crisis is Seldom Enough

June 4th, 2013 by

Taco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.

Tips from Angelina Jolie and Michael Douglas on Controlling the Message

June 4th, 2013 by

Two world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better?

Try Being A Contrarian For Greater Media Success

June 4th, 2013 by

As readers of my past articles might know, I’m a strong believer in going against the grain regarding long held PR tenets. This is especially true when it comes to media relations. Here are several… Continued

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Cheerios Refuses to Pull Commercial and Cave in To those Upset by Interracial Depiction

June 3rd, 2013 by

A recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.

Want to Succeed on Pinterest? Pin In Color

June 3rd, 2013 by

What are your favorite colors? Your answer may depend on how much your content gets shared on Pinterest.

How To Succeed in CSR and Sustainability

June 3rd, 2013 by

The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry.