Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.
PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.
Eight out of 10 Americans don’t believe companies are addressing all of their environmental impacts.
The NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles.
Developing an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce.
After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever.
Case Study: Evolutionary—Not Revolutionary—Changes to Internal Company Newsletter Update a 60-Year-Old Tradition
For more than 90 years, agricultural products company Wilbur-Ellis has evolved to keep pace with global market shifts. One aspect of the company was stuck in the non-digital past, though—its internal newsletter.
A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.