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The 5-Step Communications Measurement Scorecard

When trying to prove PR’s contribution to overall organizational success, it is wise to focus on how you can use PR planning to accelerate the accomplishments of your goals and objectives. According to Kathy Collins, … | MORE »

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8 Green Marketing Ideas For Your Business

Everywhere your turn, there’s talk about the environment and how businesses need to be socially responsible to minimize their impact on the environment. Finally, the earth we take so much from is going to be … | MORE »

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PR Prescription for Healthy Media Relations

Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a … | MORE »

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Road Trip: Making the Most of Trade Shows and Industry Events

Industry trade shows and conferences are an excellent way to increase your organization’s visibility, and to network with important customers. But with the rising cost of travel and diminishing marketing budgets thanks to the current … | MORE »

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Best Practices for Increasing Visibility of CSR Campaigns

Christine Dotts, CSR PR manager for Intel, provides the following best practices based on the widespread success of the company’s CSR initiatives: •    Tell the story: “We are constantly looking for opportunities throughout the organization … | MORE »

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B2B Journalists Feel Digital Media Makes Their Jobs Easier

A recent study by Arketi Group finds that 68% of journalists feel that social media has generally had a positive effect on reporting within the B2B sector. Of the 61 professional journalists across several B2B … | MORE »

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Case Study: Intel Energizes Its CSR Commitments, Focusing on Four Causes to Spread the ‘Good’ Word

As the world’s leader in silicon innovation, Intel Corp.’s products and services impact the lives of individuals and communities around the world every day, often in ways that go unnoticed. Just as its | MORE »

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ASSESSING YOUR ORGANIZATION’S RISKS

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in … | MORE »

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Risky Business: Managing Issues to Protect Reputation & Build Brand Equity

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed … | MORE »

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Anatomy of an Online News Release

Check out these online news release must-haves for building relationships with (and getting coverage from) journalists and bloggers. | MORE »

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