Topics

Hacking at LinkedIn Highlights PR’s Critical Role in Data Breaches

June 18th, 2012 by

Data security incidents are causing consumers to think twice about doing business with brand victims. That’s why PR should be front and center in pre- and post-security crisis efforts.

Want Digital? Choice Between PR Agency and Pure-Play Digital Shop Is Anything But Clear

June 18th, 2012 by

Since the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices.

Want Digital? Choice Between PR Agency and Pure-Play Digital Shop Is Anything But Clear

June 18th, 2012 by

Since the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices.

Charting the Industry: Contests Move Fans Beyond ‘Like’ Phase

June 18th, 2012 by

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.

Five Top Qualities to Look for When Hiring PR Talent

June 15th, 2012 by

Kathleen Henson shares hiring practices that have helped her grow her agency.

Five Top Qualities to Look for When Hiring PR Talent

June 15th, 2012 by

Kathleen Henson shares hiring practices that have helped her grow her agency.

As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define

June 15th, 2012 by

Graphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.

As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define

June 15th, 2012 by

Graphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.

Execs Give Thumbs Up to Digital and Social Strategies

June 14th, 2012 by

65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.

Execs Give Thumbs Up to Digital and Social Strategies

June 14th, 2012 by

65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.