Topics

As Social Media Evolves, Facebook May Hold the Most Promise for the Future

January 21st, 2013 by

Facebook allows consumers to help shape a brand’s narrative. What could be better than that?

Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal Communications

January 21st, 2013 by

When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company’s intranet as the internal platform of choice.

Recalling Daniel Edelman: 4 Lessons Learned From a PR Titan

January 17th, 2013 by

Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.

Poll: The Proverbial Follow-Up: Help or Hindrance to PR Pros?

January 17th, 2013 by

We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.

Is Subway’s Short Footlong a PR Mess?

January 17th, 2013 by

A slighted Subway customer posted a photo of his 11-inch sub on the chain’s Facebook page, which traveled all the way to the cover of the New York Post.

Public Confused With Social Monetization

January 16th, 2013 by

Large numbers of adults don’t really understand how Facebook and Google make money.

What Facebook’s New Graph Search Means for PR Pros

January 16th, 2013 by

While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.

How Content Marketing is Changing the PR Gestalt 

January 16th, 2013 by

Before PR execs embark on a content-marketing strategy, they first need to understand the actions of their audiences.

The PR Pro’s Guide to Successful Surveys — a Checklist

January 15th, 2013 by

A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.

Three Crucial Elements to Include in Social Media Policies 

January 15th, 2013 by

If communications execs want  to own social media, one place to start is by developing formal social media guidelines.