Social media ranking tool, Klout, is in hot water over a tasteless tweet.
Reports have surfaced that a massive fast food protest will be staged next week around the country. Employees from McDonald’s, Wendy’s and Burger King are all expected to walk out of their jobs to voice concerns about poor treatment and unlivable wages.
The phrase “too many cooks in the kitchen” holds true for the editing process, as many PR pros can attest. A perfectly good press release or, worse, investor-relations memo, can be transformed into a Franken-doc by the time everyone has made their tweaks.
Social media is not only here to stay, it’s set to evolve at a rapid pace as brands begin deciphering the best ways to use it. Nonetheless, hype can drown out utility as marketing managers and agency partners forget that social platforms are merely a tool just like any other channel.
Most PR pros (79%) agree that video is not being used nearly enough when it comes to content. However, according to a recent survey conducted by PR News and PR Newswire, that will change in 2014.
With 40 million users now signed up, Vine has become a household name. Six seconds may not seem like enough time to create a captivating narrative, but Vine has proven otherwise.