While most agree that Promoted Tweets and Sponsored Stories are effective, some consumers find them confusing.
Case Study: Sports Network Behemoth ESPN Takes Fans Behind the Scenes, Gets More Personal with Front Row BlogNovember 12th, 2012 by jhudson
Looking to get more fan friendly, ESPN creates a blog that puts readers in the Front Row.
To some PR pros, the prospect of receiving negative customer reviews sound daunting. But with some planning and process, reviews can move the business needle.
PR News will celebrate the top communicators of the year, the up-and-coming stars of PR and the top places to work in PR at a Nov.29 luncheon event in Washington, D.C.
73% of people aged 16-25 years old look to TV to stay informed about daily events.
When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.
A University of Alabama survey of global PR leaders found divides over improving measurement of communication effectiveness and improving PR’s professional image.