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4 Tips to Leverage Google Analytics for Social Media PR Efforts

April 27th, 2012 by

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

4 Tips to Leverage Google Analytics for Social Media PR Efforts

April 27th, 2012 by

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

Getting ‘Pinned’: Quick Tips for Pinterest Fame

April 26th, 2012 by

Data on Pinterest users’ re-pinning tendencies showed that caption length and diction matter.

5 Measurement Tips to Create Business Value Through PR

April 26th, 2012 by

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth.

5 Measurement Tips to Create Business Value Through PR

April 26th, 2012 by

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth.

Four Ways You’re (Probably) Not Using LinkedIn for PR

April 26th, 2012 by

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look.

Four Ways You’re (Probably) Not Using LinkedIn for PR

April 26th, 2012 by

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look.

Prime Time for Trashiness on Twitter

April 25th, 2012 by

Thanks to Deion Sanders, we now have a new standard for the most indefensible use of Twitter.

Prime Time for Trashiness on Twitter

April 25th, 2012 by

Thanks to Deion Sanders, we now have a new standard for the most indefensible use of Twitter.

Media Analysis Is Incomplete Without Human Intervention

April 25th, 2012 by

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.