Topics

Riding the Social Web to Make Better Waves With Reporters

January 2nd, 2013 by

Understand the needs of journalists just as you would of your customers, says Digital PR Summit speaker Jake Gasaway of San Francisco-based start-up Stitch Labs.

Smarter Search Engines Mean Greater SEO Vigilance in 2013

December 28th, 2012 by

Here are six tips to supercharge your online search presence in the New Year.

Taming the Beast: Managing a Massive Trade Show Schedule

December 27th, 2012 by

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.

5 Tips for a Successful Company, Product Launch 

December 26th, 2012 by

LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches.

PR in a Digital Age Equals a Commitment to Visual Storytelling

December 26th, 2012 by

In the following Q+A, Karl Gude, graphics editor-in-residence at Michigan State University’s School of Journalism, discusses the most effective ways to make your visuals compelling.

10 Tips for Working With Celebrity Spokespeople

December 24th, 2012 by

Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.

Words that Repel Reporters (Let us Count the Ways)

December 23rd, 2012 by

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.

Prediction for 2013: Your Data Will Be Hacked

December 21st, 2012 by

You need to make the case now to senior leaders that cyber hacking is not an if, but a when situation.

Content’s the Cure in Times of Crisis for Adventure Travel Company

December 21st, 2012 by

Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.

Nostalgia’s Favorite Time of Year: Tips for Pitching During the Holiday Season

December 20th, 2012 by

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.