Topics


avatar

How to Develop Successful Cause-Related Marketing Programs

An expert offers 10 ways to make your next cause related marketing program a great success. | MORE »

Comments Off

avatar

Consumers Still Clueless about Green Technology

A new survey reveals that consumers not only feel guilty about their carbon footprint but they really don’t know a lot about green technology. | MORE »

Comments Off

avatar

Why Charitable Giving Is Good for Your Company’s Bottom Line

Getting involved with a charity is not just good philanthropy–it’s good business sense in the long-term. | MORE »

Comments Off

avatar

Social Media Tools Important to Business Reporting

Sixty-eight percent of business journalists find social media to be important to their reporting. | MORE »

Comments Off

avatar

Increasing Your Organization’s Visibility

When executives say they want to increase the company’s visibility, you as a communications professional need to dig a little deeper and find out what specifically it is they are looking to achieve. Then, you … | MORE »

Comments Off

avatar

Benefits of Summertime Flex Schedule

Flexible schedules and early Friday departures are the most coveted employee summer perks, according to a survey developed by administrative | MORE »

Comments Off

avatar

Marketers Get Creative in Down Times

The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by | MORE »

Comments Off

avatar

Assessing Your Organization’s Risks

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the | MORE »

Comments Off

avatar

Developing and Maintaining Meaningful Media Relations

Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations. | MORE »

Comments Off

avatar

An Emerging Divergence: A New Form of Environmentalism

Today, environmentalists (and environmental PR professionals) find themselve at odds with lilke-minded allies that agree in principle to certain causes but strongly diverge on execution. | MORE »

Comments Off