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2011 Digital PR Awards – Influencer Communications

Winner: Intel & Ogilvy Public Relations Worldwide – Intel Advisors Intel built relationships with online influencers via “Intel Advisors," giving the group exclusive access to Intel technologies, executives and events. In return, the Advisors leveraged … | MORE »

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Charting the Industry: Local Info Focus Puts Spotlight on SEO

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play. | MORE »

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Cadence & Cues: Characteristics of Communication Styles

Joanne Y. Cleaver, president of Wilson-Taylor Associates, provides a checklist to understanding a spokesperson’s style of speech to uncover their speaking strengths and weaknesses. | MORE »

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Case Study: Have a Million Minutes to Give? Northwestern Mutual Employees Did, as a PR-Rich Going-Away Gift for a CEO

To mark its longtime CEO’s retirement, Northwestern Mutual’s communications team blended employee comms, internal relations and CSR together for what resulted in a PR bonanza. | MORE »

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U.S. Lags in Global Rep Rankings

While Canada was tops on the latest public perception ranking of countries around the world, the U.S. ranked 23, between Brazil and Argentina. | MORE »

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U.S. Lags in Global Rep Rankings

While Canada was tops on the latest public perception ranking of countries around the world, the U.S. ranked 23, between Brazil and Argentina. | MORE »

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Create Compelling Messages by Helping Your Experts Find Their Voices

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews. | MORE »

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Create Compelling Messages by Helping Your Experts Find Their Voices

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews. | MORE »

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Quick Study: Values-Based Companies Few and Far Between, Say Workers; Tweeters Demand Customer Service Answers

The song “Blame Canada” from the South Park guys notwithstanding, Canucks took the top spot on the Reputation Institute’s 2011 Country RepTrak, which measures the public perceptions of 50 countries around the world. The Institute … | MORE »

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Quick Study: Values-Based Companies Few and Far Between, Say Workers; Tweeters Demand Customer Service Answers

The song “Blame Canada” from the South Park guys notwithstanding, Canucks took the top spot on the Reputation Institute’s 2011 Country RepTrak, which measures the public perceptions of 50 countries around the world. The Institute … | MORE »

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