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Influencer Measurement Tools: They Drill Down, But How Far?

Social media consultant Jason Falls has developed a list of influencer measurement tools—here’s a small sampling of such tools, including their features and pricing. | MORE »

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Measuring Your Influencers: Relevance Precedes Popularity

While revolutionizing the identification and measurement of influencers, social media—and its coolness factor—can also cloud the picture. PR Measurement Conference speakers Gary Lee of mBLAST and Katie Paine, among others, weigh in on the relevancy factor. | MORE »

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Case Study: ‘Fresh Ideas’ and a Slice of Social Media the Recipe for Sara Lee’s Deli Meat Brand Campaign

A humorous series of videos and a Facebook page were the key drivers in attracting busy moms and creating awareness around the convenience and freshness of a pre-sliced deli meat brand. | MORE »

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PR News Announces CSR Awards Finalists

As CSR efforts resonate more and more with the public, trumpeting an organization’s good citizenship is critical. PR News honors the best of these efforts with its annual CSR Awards. Here are the nominees. | MORE »

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Social Media Shake-Up: Twitter Transforms PR/Journalist Relationship

As the media moves to social platforms to hunt for and receive story ideas, PR pros must exploit this change and adjust their outreach strategies accordingly. | MORE »

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Customer Care: Actions Should Speak Louder Than—Listening

Communicators are getting really good at monitoring what their customers are saying—it’s taking action on behalf of customers that’s lagging. But organizations large and small are starting to pick up the customer service pace. | MORE »

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Students Resist Marketing Tactics on Social Media

College students prefer to have private discussions with their friends on social networking sites—eschewing conversations with corporate marketers, says a new study. | MORE »

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PR News Q&A: Ovaitt on Measurement’s ‘So What’ Factor

PR measurement expert and PR News Measurement Conference speaker Frank Ovaitt discusses which metrics the C-suite wants to see, the importance of the Barcelona Principles and…well, don’t get him started on advertising value equivalents (AVEs). | MORE »

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Tablet Sales to Soar, With iPad Leading the Charge

Sales of tablet computers are expected to double over the next five years, resulting in increased competition, says a new study. | MORE »

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Public Divided on WikiLeaks’ Document Dump

Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents. | MORE »

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