Topics


avatar

Twitter Watch: Jobs Buzz Rises as Apple Stock Falls 

Despite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day.

 | MORE »

Comments Off

avatar

How to Give a Top Dollar Sheen to Pro Bono Efforts

Just because your pro bono efforts are free, doesn’t mean they shouldn’t be effective. Janel Patti of The Marcus Group provides 12 steps to maximize your not-for-profit endeavors.

 | MORE »

Comments Off

avatar

Customer Comms Drives Consumer Trust

Communications from a service provider is one of the leading influencers of trust, and every interaction—in person, online or with a call center—is an opportunity to build or break trust.

 | MORE »

Comments Off

avatar

Delta Dances to a Merciless Military Drumbeat

Delta Air Lines had to resort to a policy change and two public statements to manage the flow of negative comments after a video created by angry U.S. soldiers went viral.

 | MORE »

Comments Off

avatar

An Ill-Timed Missive From Citi

Another PR lesson learned in this brutal season of online hacking: When your data’s been breached, quickly pay a visit to your marketing team.

 | MORE »

Comments Off

avatar

Another Day, Another Viral Lie

P.T. Barnum would thrive in this era of knee-jerk news reports, blog posts and tweets.

 | MORE »

Comments Off

avatar

The Demise of the Press Release Is Greatly Exaggerated

Dentsu Communications’ SVP/managing director Jim Miller describes how, with custom tailoring and punchy quotes, the press release can still be the best way to present your story.

 | MORE »

Comments Off

avatar

Wheel Advantage: Five Benefits of the Hub and Spoke Social Model   

For companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers.

 | MORE »

Comments Off

avatar

No Myths Here: 5 Twitter Lessons Learned From the Discovery Channel

The Discovery Channel’s @MythBusters account didn’t earn more than 500,000 engaged followers based on the show’s star power alone. Here are five lessons learned to instantly boost your Twitter strategy.

 | MORE »

Comments Off

avatar

Majority of Gen Y-ers Consider Cutting the Pay TV Cord

The high cost of pay TV subscriptions and the emergence of other ways for viewers to watch entertainment content has prompted many Gen Y-ers to consider discontinuing their paid services.

 | MORE »

Comments Off