Understand the needs of journalists just as you would of your customers, says Digital PR Summit speaker Jake Gasaway of San Francisco-based start-up Stitch Labs.
Here are six tips to supercharge your online search presence in the New Year.
Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.
In the following Q+A, Karl Gude, graphics editor-in-residence at Michigan State University’s School of Journalism, discusses the most effective ways to make your visuals compelling.
Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.
Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.
Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.