Tying a media relations campaign to the launch of a high-profile product like the iPad might have some built-in limitations when it comes to buzz, but there are ways to extend its lifespan.
According to MIT Sloan Management Review and The Boston Consulting Group, 70% of sustainability "embracers" say their organizations have a competitive edge on their rivals.
Pecchia Communications’ Dan Pecchia lays out some guidelines for communicating changes in top management at an organization.
PR practitioners are drowning in the data of a million voices. PR Measurement Conference speaker Gary Lee of mBLAST lays out some essential steps to follow to find those influencers who have the most impact on your brand.
A Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend.
Case Study: Lockheed Missile Group Launches Peer-Driven Employee Recognition Program—Results Hit the Stratosphere
Facing a possible staffing shortage of epic proportions at the end of this decade, Lockheed Martin recognized the need to praise its employees’ good work—or risk losing them.
Landing a positive review in Consumer Reports can make a company’s year. Here is some behind-the-scenes insight straight from the pub’s editors on their product review process.