Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure
Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another.
Two companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn’t the "Pirate Guys."
CSR leaders UPS and Cisco Systems Canada share tips on how they communicate their CSR programs to stakeholders. Tip No. 1: Don’t just spout statistics.
Iraq-based public affairs specialists turned to social media to spread the word about the activities of the Army Corps of Engineers. Here are some best practices from the effort.
Steal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices.
Gibbs & Soell’s 2010 “Sense & Sustainability Study" found that only a minority of execs see an overall strong corporate commitment to going green.
When communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP.
Case Study: PR in Iraq: Army Corps of Engineers Builds Schools, Goodwill—and Gets ‘Scooped’ by the Enemy
The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists.
Twitter chatter about JetBlue after the incident with flight attendant Steven Slater was decidedly neutral, and even somewhat positive, in the days after the incident.
Whether offline, online or both, WOM can pack a punch, and not just for big consumer brands.