Every year, senior level PR research and measurement aficionados trek to exotic locales for the Annual AMEC (International Association for the Measurement and Evaluation of Communications) European Measurement Summit. The Summit has grown from a small gathering in Berlin to a mecca for the latest thinking in the measurement industry.
Crafting Your Message For Short-Attention Span Nation; Digital Video Value Train Starting to Accelerate the PaceJune 24th, 2013 by PR News
Most online readers leave the Web page at (or before) the 60% point of a scroll, according to a recent Chartbeat study. The U.S. digital video sector earned a combined $6.3 billion in revenue, and $9.4 billion globally in 2012, according to AccuStream Research.
As a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool. The reason they can be so effective is simple: While it’s fine for a business to tell customers and prospects how great its products or services are, it’s much more persuasive when people who have used those products or services sing the company’s praises.
Bringing two organizations together is tough. When you’re merging disciplines as well as cultures, it’s tougher still.
The Miami Heat beat the San Antonio Spurs last night in dramatic fashion to claim its second consecutive NBA championship, and increased global awareness of the towering image of star LeBron James first, and its own team brand second. That’s a lot of No. 6 jerseys and, ultimately, boosts in CPMs for Heat games on TV.
Facebook on Thursday introduced video for Instagram, which the company acquired last year for $1 billion. While the announcement came as little surprise to reporters and bloggers following the story, it has left PR pros scratching their heads wondering how to leverage the social platform’s latest feature.
The basics of writing great news releases are more important than ever. Outside of your headline, most of your focus should be on crafting a strong lead paragraph—that’s where your news release lives or dies.
For this week’s video pick, PR News chose “Bodyform Responds :: The Truth.” In the spot, Maxipad’s fictional CEO Caroline Williams addresses a man named Richard Neill who penned a tongue-in-cheek Facebook rant decrying the brand’s false depiction of a woman’s “wonderful time of the month.”