Topics

The Three Commandments of Quality Writing

September 25th, 2012 by

The quantity of writing PR pros are called upon to produce often results in diminished quality. Keep these tips in mind and you’ll get your writing back on track.

The Numbers Are In: Content Marketing Budgets and Tactics Range Widely

September 24th, 2012 by

Respondents to a recent PR Neews/PR Newswire survey were split on how much of their budgets they allocated to content marketing.

Customer Service and PR: How One Discipline Helps the Other

September 24th, 2012 by

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company.

Customer Service and PR: How One Discipline Helps the Other

September 24th, 2012 by

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company.

Tip Sheet: Account For Sponsorship’s Real Value

September 24th, 2012 by

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.

Tip Sheet: Account For Sponsorship’s Real Value

September 24th, 2012 by

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.

As an Information, Sales and Employment Tool, Don’t Sell Your ‘About’ Page Short

September 24th, 2012 by

The About page is more than just the facts about an organization: it establishes credibility and answers the site visitor’s question: "Do I want to interact with you?"

As an Information, Sales and Employment Tool, Don’t Sell Your ‘About’ Page Short

September 24th, 2012 by

The About page is more than just the facts about an organization: it establishes credibility and answers the site visitor’s question: "Do I want to interact with you?"

Case Study: Robust Research, Measurement Proves PR’s Worth in Spurring Action During Medicare/Medicaid Enrollment

September 24th, 2012 by

By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.

Case Study: Robust Research, Measurement Proves PR’s Worth in Spurring Action During Medicare/Medicaid Enrollment

September 24th, 2012 by

By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.