#SMW13 New York: 6 Tips to Social Media Success

March 12th, 2013 by

At Social Media Week New York, experts from a variety of industries to discuss lessons learned from Hurricane Sandy and best practices for social media campaigns in 2013.

2013 Nonprofit PR Awards: Association/Nonprofit Team of the Year

March 11th, 2013 by

Winner: UN Foundation Public Affairs Team, United Nations Foundation The United Nations Foundation, which builds public-private partnerships to address world problems and broadens support for the United Nations through advocacy and public outreach, has a… Continued

First Questions When a Crisis Hits: How, Whether and Where to Respond

March 11th, 2013 by

A blogger has called you out on one of your company’s products—there is extreme pressure on you to quell the rising outrage, or perhaps even to reverse your decision.

Lack of Localization Impedes Communications Campaigns

March 8th, 2013 by

Localization is becoming increasingly vital to business success but few communicators are set up to achieve this aim.

9 Tips To Enhance Your Content Marketing

March 8th, 2013 by

As communicators, we are all doing content marketing now—here’s how to do it better.

What Facebook’s Newest News Feed Means for PR Pros

March 7th, 2013 by

Facebook’s altered its News Feed Thursday, making images bigger and standardizing the feed across mobile devices and desktop computers.

Krisleigh Hoermann of the American Heart Association Talks Facebook

March 7th, 2013 by

PR News Editor Scott Van Camp caught up with Krisleigh Hoermann, social media strategist at the American Heart Association, at the Feb. 27 Digital PR Summit in San Francisco, to discuss the AHA’s Facebook strategies.

Picking an Alternative to the Term ‘Public Relations’

March 6th, 2013 by

Should PR companies stop using the term “PR” to describe their services?

Propaganda and Basketball Diplomacy

March 6th, 2013 by

I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued

9 Ways to Maximize Your Brand’s Efforts on Twitter

March 6th, 2013 by

At PR News’ Feb. 27 Digital PR Summit in San Francisco, Hilton’s Chris Brooks and Jessica Henry of Not for Sale presented nine ways to make your brand a must-follow on Twitter.