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This graphic illustrates both the methods and the reach the PetersGroup helped A Legacy of Giving achieve with its new messaging program.

Social Media and Public Relations Begin With Strategic Planning

August 22nd, 2013 by

If you were to Google “social media and public relations strategy,” millions of articles, blog posts, videos and other resources would pop up on this popular subject. Journalists, new influencers and well-known authors continue to write on this topic.

Leonard’s Tips on Quality Writing Go Viral

August 21st, 2013 by

The great mystery writer Elmore Leonard passed away yesterday. The Internet lit up. And interestingly, it was as much about his tips for great writing as it was for his brilliant work.

3 Tips for PR Pros Getting Into Media Buying

August 21st, 2013 by

In yet another new discipline to add to their wheelhouse, PR agencies are starting to get into the media buying space. PR News spoke with Matthew Browher,
 senior VP, digital strategist at Ketchum, who provided the following three tips for PR pros looking to adapt media buying practices.

3 Brand Examples to Follow on Pinterest

August 20th, 2013 by

Pinterest is a social media platform that can be difficult for brands to penetrate. Dominated by “DIY” and digital dream house wish lists, companies trying to break into the space need to be innovative. You can’t just pin a snapshot of your latest product and call it a day.

Things a New A.E. Should Not Assume About Client Relationships

August 20th, 2013 by

Good client relations are just as important as good results (often more so) in your quest to climb the agency ladder.

LinkedIn Looking to Expand Its Audience

August 19th, 2013 by

With social media demographics beginning to skew older, LinkedIn is bucking the trend by targeting two new demographics–teenagers and college students. Beginning September 12, LinkedIn will be available globally to users 13 and up. Not only that, but University Pages have been rolled out.

5 Media Relations Tips to Memorize During a Crisis

August 19th, 2013 by

Crises can happen when you least expect it, and it can be tempting to run around panicking, shouting “Danger, Will Robinson!” and eventually collapsing into a heap. Don’t do that.

Case Study: Nestle Waters North America Looks to Reinvent Recycling By Promoting Value of Extended Producer Responsibility

August 19th, 2013 by

The U.S. recycling rate has been holding at a paltry 34% for the past few years, according to the Environmental Protection Agency. What’s more, recyclable materials that are worth billions of dollars are still ending up in landfills each year.

Cross-Functional Efforts Key to Social Marketing

August 19th, 2013 by

The rapid growth of social channels, blogs and LinkedIn has grabbed the attention of professionals throughout most every organization. And public relations departments, of course, have been among the earliest adopters of social media.

Lack of Resources is Cited as a Barrier to Multimedia Storytelling

August 19th, 2013 by

Whether it’s due to a lack of measurement tools, budgetary constraints or simple inertia, there is a disconnect between the rhetoric and the reality when it comes to how communicators can make better use of things live video, audio, animation, gamifiication, slideshows and infographics in their overall messaging.