A bad reputation can cost you dearly. Office workers lost some confidence in Q1.
For PR pros, telling the social story to an anti-social CEO is easier today than it was five years ago, but still has some pitfalls. Even the most digitally savvy CEOs can focus on the wrong metrics.
One Leg at a Time, DoSomething.org Works with Aéropostale to Clothe Homeless Teens Living in the U.S.July 15th, 2013 by Lucia Davis
One out of three homeless people in the U.S. is under the age of 18, which translates to 1.7 million homeless teenagers in this country. Eliminating teen homelessness is a lofty but near impossible goal. Nonetheless, nonprofit DoSomething.org wanted to provide for this large swath of the population in some way.
Walmart’s Latest Employee-Relations Debacle Speaks to the Need for Proactive Communications PoliciesJuly 12th, 2013 by Caysey Welton
A Kemptville, Ontario, Walmart employee was fired this week after urging a customer to not leave his dog in his car while he shopped. The story quickly grew legs and amounts to yet another PR black eye for the company.
Sharknado has arrived, and it’s winding its way through the Twitterverse, demolishing everything in sight. The trailer is this week’s PR News Video Pick.
One of the biggest trends in social apps has been ephemeral massaging capabilities, or sending messages via social channels that are wiped out after a certain amount of time. This week Secret.li became the latest app to enter the iOS space.
The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign.