With engagement the name of the PR game, calls to action are critical to getting the conversation going with an audience.
In this election season, companies who coerce their employees to vote for one candidate or the other are playing with fire.
At the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation.
78% of marcom professionals at financial services companies say negative public perception is the biggest roadblock in rebuilding reputation.
According the Global Brand Simplicity Index, consumers are willing to pay more for simpler products and experiences with brands.
Small agencies can enjoy flexibility and a different type of talent cultivation compared to their large counterparts. They also require fearlessness and tenacity.
The photo-sharing network has created a solution that makes it more integrated with Twitter.
The key to writing a great tech press release is explaining the benefits of a piece of hardware or software.
In 2013 Newsweek will become the all-digital Newsweek Global, and must rely on its core brand values during the transition.