How to Create Crisp Calls to Action in Content

October 29th, 2012 by

With engagement the name of the PR game, calls to action are critical to getting the conversation going with an audience.

Election PR Lesson: Inform, Never Mandate Employees’ Voting Decisions

October 29th, 2012 by

In this election season, companies who coerce their employees to vote for one candidate or the other are playing with fire.

Brand and Corporate Reputation Converge at Critical Issues Forum

October 26th, 2012 by

At the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation.

Public Negativity Is Big Roadblock for Financial Industry

October 25th, 2012 by

78% of marcom professionals at financial services companies say negative public perception is the biggest roadblock in rebuilding reputation.

Consumers Willing to Pay More for ‘Simpler’ Brands

October 23rd, 2012 by

According the Global Brand Simplicity Index, consumers are willing to pay more for simpler products and experiences with brands.

5 Rewards (and Realities) of Running a Small PR Agency

October 23rd, 2012 by

Small agencies can enjoy flexibility and a different type of talent cultivation compared to their large counterparts. They also require fearlessness and tenacity.

Instagram’s New Work-Around Makes it More Twitter-Friendly

October 22nd, 2012 by

The photo-sharing network has created a solution that makes it more integrated with Twitter.

Consumer Tech PR: 5 Ways to Engage Humans When Writing About Machines

October 19th, 2012 by

The key to writing a great tech press release is explaining the benefits of a piece of hardware or software.

Yelp Calls Out Companies With Fake Reviews 

October 19th, 2012 by

Trying to game Yelp’s review system or paying for fake reviews will now earn a company a label that identifies them as cheaters.

Newsweek Must Preserve Brand Integrity as it Kills Off Print Edition

October 18th, 2012 by

In 2013 Newsweek will become the all-digital Newsweek Global, and must rely on its core brand values during the transition.