5 Tips to Get More Return from Less Spend on Video

April 4th, 2013 by

Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.

SEC Says Social Media Can Be Used for Disclosing Corporate Information

April 3rd, 2013 by

Communicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws.

Private Networks May Be the Next Frontier for Social Media

April 3rd, 2013 by

Chris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like

Biz Leaders’ Long-Term Focus Plays Well with Public

April 3rd, 2013 by

Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders

Rutgers Fires Coach Amidst PR Controversy

April 3rd, 2013 by

As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued

5 Steps for Persuading Execs to Improve Their Communications

April 2nd, 2013 by

An abundance of self-confidence from executives can strain effective communications.

Weber Shandwick’s Mediaco: ‘A Fundamentally New Discipline’

April 2nd, 2013 by

Weber Shandwick’s new Mediaco division will put a new operating model for branded content.


Filling ‘The Hardest Job’ at Google Will Be a PR Challenge, Too

April 2nd, 2013 by

Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.

Measure for Measure: How to Demonstrate the Value of Social Media

April 2nd, 2013 by

PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities.

Corporations Looking for Customer Love in All the Wrong Places

March 29th, 2013 by

Only 29% of companies are focusing on emotional engagement (love and admiration, for example) with customers.