Topics

The Numbers Are In: Content Marketing Budgets and Tactics Range Widely

September 24th, 2012 by

Respondents to a recent PR Neews/PR Newswire survey were split on how much of their budgets they allocated to content marketing.

Customer Service and PR: How One Discipline Helps the Other

September 24th, 2012 by

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company.

LinkedIn Company Page Tips for Agency, Corporate PR Pros

September 21st, 2012 by

LinkedIn’s senior product marketing manager Lana Khavinson provides tips for PR pros across the spectrum on making the most of the new and improved Company Pages.

Worth More Than 1000 Words: 3 Tips Hosting a Contest on Instagram

September 21st, 2012 by

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.

Worth More Than 1000 Words: 3 Tips Hosting a Contest on Instagram

September 21st, 2012 by

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.

LinkedIn Company Page Tips for Agency, Corporate PR Pros

September 21st, 2012 by

LinkedIn’s senior product marketing manager Lana Khavinson provides tips for PR pros across the spectrum on making the most of the new and improved Company Pages.

Plan Before You Post: 5 Steps to Launching a Social Media Campaign

September 20th, 2012 by

When handling the social media for a client or your company, these five steps will ensure a seemless strategy.

Plan Before You Post: 5 Steps to Launching a Social Media Campaign

September 20th, 2012 by

When handling the social media for a client or your company, these five steps will ensure a seemless strategy.

Employees: Benefit Communications are Fringe at Best

September 20th, 2012 by

A Guardian Life Insurance Company of America study found that 37% of employers say their benefits communications are effective in employees’ decision-making.

Employees: Benefit Communications are Fringe at Best

September 20th, 2012 by

A Guardian Life Insurance Company of America study found that 37% of employers say their benefits communications are effective in employees’ decision-making.