While it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.
Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web.
Doug Simon of DS Simon Productions offers some suggestions for maximizing bookings across all platforms on your next media tour.
A lot of green terms get tossed around, but do you really know what you’re referring to when you use the term "carbon offset"? Here’s a brief green vocabulary to help CSR communicators tell a compelling story that resonates with an environmentally conscious audience.
Carmichael Lynch Spong managing director Julie Batliner offers three best tips for piquing product interest in a slow economy.
In the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media.
President Obama isn’t the first politician to invoke his children in political discourse—but when is it appropriate?
Allegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families.
Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring?
A new study shows that direct involvement with a cause can change an individual’s behavior, strengthening communicators’ position that corporate responsibility programs can have a positive impact on employees, customers and the bottom line.