Video: Dallas Lawrence on Crisis Management

March 22nd, 2013 by

Dallas Lawrence, chief global digital strategist for Burson-Marsteller, describes how brands can determine whether or not they’re actually enduring a crisis and what their first steps should be.

Christine de la Huerta of RBB Public Relations Discusses Visual Storytelling

March 21st, 2013 by

Christine de la Huerta, VP at RBB Public Relations, shared some stats regarding visual storytelling.

Choosing the Right Tools to Build Your Social-Media Presence

March 21st, 2013 by

Ketchum’s Alex Cecala provides a few pointers on how to pick the best social-media tools for your brand.

5 Reasons Why Doing Good Is Good for Business

March 21st, 2013 by

Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.

10 Ways to Become a Better PR Writer

March 21st, 2013 by

Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.

How Twitter has Changed the PR Landscape

March 21st, 2013 by

The micro-blogging service has had some profound changes on the PR and communications. Here’s how.

Editor’s Pick: Video of the Week (3/21)

March 21st, 2013 by

No longer a pup. Twitter is celebrating its seventh birthday this week. This video, compliments of Twitter’s blog, features some of the milestones of the micro-blogging service.

‘March Madness’ Meets Social Media: Top Social-Media School Crowned

March 20th, 2013 by

When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue.

8 Tips on How to Master Media Relations

March 20th, 2013 by

A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.

Twitter’s Vine Could Have a ‘Reel’ Impact on Your PR Program

March 20th, 2013 by

Adrianna Giuliani of DeVries Global, who is set to present at the PR News Big 3 Digital PR Conference, says the immediacy of Twitter’s Vine video platform makes it a social tool to watch.