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7 Tips for Starting a PR Internship Program

May 6th, 2013 by

From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.

PR Training: Not Just Nice-To-Have, But Necessary Cost of Business

May 6th, 2013 by

It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.

Got ‘Vacationitis?’ An Offbeat Hilton Hotels Campaign Leverages Business-Travel Strength Into Leisure Market

May 6th, 2013 by

Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.

List of Most Reputable Companies Has a Few Surprises; Demographics Determine Social Media Activity PR Job Satisfaction

May 6th, 2013 by

Forbes recently released data from its 2013 Most Reputable U.S. Companies report.

Exclusive PRN Study: Social Spending Is Minimal; But Returns Are Encouraging

May 6th, 2013 by

He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the

‘See Below’ for 15 Email Pet Peeves

May 3rd, 2013 by

You may think you’re in communications, but you’re really in inbox management.

5 Career Tips From Communications Experts

May 3rd, 2013 by

In acknowledgement of this morning’s job news, here are five career tips we gathered from industry experts at several PR News’ events and conferences.

JCPenney Communicators Launch ‘Apology Tour’ With Ad

May 2nd, 2013 by

After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.

Mountain Dew Commercial, Created by Tyler, the Creator, Falls Flat

May 2nd, 2013 by

The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?

The 3 Biggest Trends in PR Measurement Today

May 1st, 2013 by

We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement.