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Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis. | MORE »

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Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis. | MORE »

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Case Study: MWW Has Celebrities to Spare in a Multi-Tiered Campaign to Make Bowling Roll With a Younger Crowd

To lift the stodgy image of bowling, MWW devised an online Hall of Fame voting contest ingeniously linked to hot celebrity nominees’ fan sites. | MORE »

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Mitigating the Risk of Bad Research: Aggregate, Search, Cleanse and Repeat

There are five key questions to ask to determine if you are measuring your social media activity effectively. | MORE »

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Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention Programs

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction … | MORE »

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Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention Programs

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction … | MORE »

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YouTube Evolves Into a Communicator’s Medium

A new design for the popular video site means more social engagement opportunities for savvy PR pros. | MORE »

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Strategies for Engagement Shared at PR News’ Facebook Conference in D.C.

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference. | MORE »

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How to Take an Online Conversation Offline

Not all conversations between brands and their audiences should have the entire Web as an audience. | MORE »

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2011 PR People Awards – Media Relations Professional of the Year

Alpaytac’s Kristy Finch puts her experience as a TV producer to good use in her pitches to the media. | MORE »

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