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Ford and General Mills Among Corporate Ethics Leaders

The Ethisphere Institute found in its annual survey that L’Oréal, Ford and General Mills are among the "world’s most ethical companies." The institute assessed over 3,000 organizations based on a range of metrics, such as corporate citizenship and governance, innovation and broader "industry leadership." | MORE »

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Echoes of Hawthorne Effect in Social Media Age

The Hawthorne Effect may be more relevant than ever in the time of social media. But here are a few more lessons that emerge from recent research about communications to engage today’s employees. | MORE »

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Measurement Conference: Proving ROI With Quantifiable Terms

PR News’ Measurement Conference in Washington, D.C., featured real-world, tested advice for developing and implementing effective measurement programs. | MORE »

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Socratic Method…Converting Smart Questions Into Effective Communications

It’s relatively easy to get people to hear what you’re communicating, but it’s much harder to get them to listen. One way is to ask them compelling questions. | MORE »

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The Outsider: Leveraging Foreign Media in China

In a country where both business and government keep the press at arm’s length, here’s how good relationships with foreign journalists can be a win-win situation. | MORE »

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Face-To-Face Still Out Front In Communications Efforts

Steve Randazzo predicts experiential event-led efforts will continue to be in demand, but for such campaigns to succeed, he says, integration with PR and marketing functions are key. Here are Randazzo’s key steps to enabling such collaboration. | MORE »

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Case Study: CNN PR and Marketing Teams Hitch Election Ratings Fortunes to an Interactive Airstream

With the goal of being No. 1 in the presidential election TV ratings, CNN looked to build awareness and content with a traveling Airstream RV loaded with interactive activities. | MORE »

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Hispanic Market Missed

According to eMarketer and Hispanic ad agency Orci, only two in 10 marketers engage Hispanics on social media, though nearly four in five in the demo socialize online. | MORE »

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Social Media as a PR Measurement Tool: A PR News/Waggener Edstrom Worldwide Survey

This survey asked PR executives and managers how they are thinking about executing social media measurement and what role it plays in the measurement mix. | MORE »

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PR Measurement Lumbers Into the Digital Age

PR Executives still have a ways to go when it comes to generating meaningful social media metrics, according to a new survey of nearly 800 communications professionals conducted by PR News and Waggener Edstrom Worldwide. | MORE »

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