Power Up Performance With Your Peers

October 7th, 2013 by

Whatever you call your work colleagues, you pay some degree of attention to what they say and do. We work in an era where trust in “people like me” continues to rise, while trust in business leaders drops, as the 2013 Edelman Trust Barometer reported.

A New Soundboard For PR Professionals

October 7th, 2013 by

PR professionals are negotiating a “delicate balance” between making the time for traditional media relations while boosting awareness and visibility for their brands and clients in the social sphere, according to an exclusive study conducted by MWW on behalf of PR News.

Living Up to Core Ethical Values Can Be More Challenging Than We Think

October 7th, 2013 by

Nothing can go wrong (ethically speaking) if we are truthful, if we behave in a manner consistent with our values and if we inform our constituents about whom we work for. However, life is never that simple.

Using Twitter to Grow Your Business (Infographic)

October 4th, 2013 by

Twitter has been grabbing up headlines this week after confirming that the social media platform will soon roll out an IPO. Twitter’s valuation has been fodder for a lot of debate, but from a business owner’s perspective, the platform offers more than just investment value.

A 6-Point Checklist for Effective PR Measurement

October 4th, 2013 by

How to measure the best metrics for a PR campaign is one of the most difficult challenges facing communicators. Use this checklist to make things a little easier.

Social Media: An Occupation on the Rise (Infographic)

October 3rd, 2013 by

It wasn’t too long ago when a social media strategy was essentially setting up a few accounts and bringing in an intern in to manage them. Times have changed and companies are taking the keys away from the interns.

3 Tactics for Bringing Humor into Branding

October 3rd, 2013 by

Making people laugh is a surefire way to make your content memorable. However, inserting humor into your branding efforts is serious business.

PR Insider: The Executive Apology, Avoid Making It Worse Once You’ve Already Screwed Up

October 3rd, 2013 by

All corporate executives have one thing in common; at some point, they or their company will screw up.

On Melissa Joan Hart’s Bad Girl Media Blitz

October 2nd, 2013 by

Since Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use.

Some Government Communicators Will Be Silenced During Shutdown

October 1st, 2013 by

Today’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake?