A new study shows that the most engaging brands recognize the value of deep emotional attachment with their customers.
E-mails tripped up ex-CIA head David Patraeus and mistress Paula Broadwell. As a communicator, here are some helpful tips in handling your own e-mail campaign affairs.
CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology DominanceDecember 3rd, 2012 by Linda Romanello
A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas.
Huffington Post small business editor Nate Hindman explains which types of story pitches are more likely to make journalists write your story.
A study finds that more than three-quarters of young adults would think more highly of a company that helps them support a cause they care about.
The year’s best communicators were honored at a luncheon ceremony at the National Press Club in Washington, D.C.
It’s not easy facing the 24/7 pressures of a PR job. That’s why PR News feted the organizations that foster an excellent working environment and a solid work/life balance at the PR News People Awards in Washington, D.C.