Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand.
Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.
The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR.
Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.
Use these three tactics to ensure your CEO or client can neutralize a hostile audience.
A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.