Topics


avatar

Indianapolis’ Super Bowl Playbook Includes Social Media

A new social media command center in downtown Indianapolis will help the city aid visitors in having a great Super Bowl experience. | MORE »

Comments Off

avatar

PR Agencies Report 2011 Revenues to Top 2010 Figures

Agencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey. | MORE »

Comments Off

avatar

Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup. | MORE »

Comments Off

avatar

Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup. | MORE »

Comments Off

avatar

As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies. | MORE »

Comments Off

avatar

As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies. | MORE »

Comments Off

avatar

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy. | MORE »

Comments Off

avatar

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy. | MORE »

Comments Off

avatar

PR Lessons to Be Learned From the Costa Concordia Tragedy

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices. | MORE »

1 Comment

avatar

PR Lessons to Be Learned From the Costa Concordia Tragedy

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices. | MORE »

Comments Off