Topics

Social Media and Mobile Video Equal More Web Sharing; Death of Newspapers Greatly Exaggerated (For a Change)

June 10th, 2013 by

Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand.

How to Generate News When Your Brand or Client Doesn’t Have Any

June 10th, 2013 by

Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.

School’s Out For Summer, But PR Ed. for Colleges Should Be Constant

June 10th, 2013 by

The Rutgers debacle underscores the need for colleges and universities throughout the country to get more schooling in communications and PR.

Web Companies Tied to NSA Program Need To Come Clean

June 7th, 2013 by

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.

How Susan G. Komen Can Cure Its Reputation

June 6th, 2013 by

It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.

How to Win Over Your IT Department

June 6th, 2013 by

For PR pros, IT execs may turn out to be their new BFFs. Here’s how to cultivate one of the most important interoffice relationships.

Why All PR Professionals Need Media Contacts

June 6th, 2013 by

I made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path.

Michelle Obama Schools Heckler, Follow Her Lead with these Tips

June 5th, 2013 by

Use these three tactics to ensure your CEO or client can neutralize a hostile audience.

ABC’s of Content Marketing: Always Be Content-Optimizing

June 4th, 2013 by

A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.

Rapid Response to A Crisis is Seldom Enough

June 4th, 2013 by

Taco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.