One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.
Whether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.
Most of us fear presenting or speaking in public. No one is a born speaker. It takes discipline, practice and good habits to channel your nerves.
Apologies are a delicate art. Of course, a lot depends on the blowback from the public about what was done or said, and the severity of the crisis.
Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
PR pros can boost the odds of getting their press releases and other written materials across the plate by asking themselves some straightforward questions beforehand.
In a professional setting, making someone laugh is the most intimate connection one can make.