Media Training


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When Your Actions Are the Message

Detroit’s financial emergency and trip through Chapter 9 bankruptcy have been more than 60 years in the making, so it is no surprise that the crisis management lifespan for this event is longer and more protracted than others. | MORE »

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6 Tips to Make Video Work for Your Brand

It seems to be a no-brainer that communicators should be using video in their media strategy, yet many are still sitting on the sidelines. Here are some tips to make video happen for your brand. | MORE »

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5 Steps That Disappointing Public Speakers Often Neglect

It’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head. | MORE »

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3 PR Tips on How to Enhance Your Media Training

It’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.  | MORE »

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PR Insider: Harnessing Your Inner Spokesperson

PR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition. | MORE »

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Twitter Deal Puts Spotlight on Social Data Analytics

Another day, another deal on the social media front. The latest: Twitter has agreed to acquire data partner Gnip for an undisclosed price. The acquisition, which bring social data analytics in-house at Twitter, is designed … | MORE »

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Coping with Marketing Discipline Dependencies

We can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines. | MORE »

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Decode the ‘Escape Artist’

There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase. | MORE »

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The Rise of Video Gives PR Teams New Ways to Connect

PR executives have started to expand their perspective for getting their messages out via online video. | MORE »

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How To Avoid an On-Camera Meltdown

A live encounter, by its very nature, is based on the unpredictable. If real estate’s rule is location, location, location, the media interview rule is preparation, preparation, preparation. | MORE »

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