Media Training


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PR Needs to Master The Art of the Public Apology

Americans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.
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How the Obama Team Can Fix Its ACA PR ‘Glitches’

The Obama White House is coming to realize just how much of a reputation hit it is taking on the disaster that is the Affordable Care Act registration and information website. What could the White House have done and what does it have to do now to limit further damage? | MORE »

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Media Training for the Reluctant Boss

Most PR professionals don’t need a whole lot of convincing when it comes to the value of media training. Rumors of the death of traditional media are greatly exaggerated, and media communicators still need the skills to face off with reporters.  | MORE »

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PR Teams Build Internal Newsrooms As Communications Strategies Shift

Seeking to more fully integrate the digital world into its newsgathering, Fox News Channel recently rolled out a new newsroom that is stuffed with massive touchscreens and a 38-foot video wall that can be controlled with a Wii-like remote.
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Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?

Does it ever advance your communications mission to get into a public dispute that attacks journalists? | MORE »

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Myth Busting: Not All Positive Press Is Created Equal

Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly. | MORE »

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Try Not to Sabotage the Subject-Matter Expert

A bylined article is only as good as the research that informs it. And a sourcing call is only as good as what you do before, during and after speaking with the subject matter expert.  | MORE »

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On Melissa Joan Hart’s Bad Girl Media Blitz

Since Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use. | MORE »

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Attracting MBAs Becomes a Goal as PR Aligns With Business Objectives

Amid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR | MORE »

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PR Insider: Bridging the Gap Between Teachers and the Media

As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue. | MORE »

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