A presentation isn’t about great-looking slides, it’s about ideas that attract people. Refine your point, work out what’s important and make it matter to the other person.
Media Training
Short. Fun. Sequential. How to Reinvent the Press Release
September 15th, 2014 by PRNEWSIt’s an unorthodox (and new) way of getting your message out. Call it press release by piecemeal. Considering how time-poor journalists are these days, communicators increasingly need to have their press releases cut right to the chase.
PR Pros Need Better Strategies to Handle Crises
September 15th, 2014 by Arthur SolomonThis year is no exception to the numerous PR crises that have been worsened by faulty actions of crises specialists and clients.
NYPD Sends its Top Brass to Twitter School
September 3rd, 2014 by Matthew SchwartzFor brands and organizations of all stripes it could be the next frontier for continuing education: Twitter school. The NYPD is signing up, sending its top commanders to take a course on the microblogging service following two Twitter fails.
‘Meet the Team,’ Ferguson and PR’s Diversity Problem
September 2nd, 2014 by Diane SchwartzTake a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding… Continued
PR Insider: Media Tours for Your Clients
August 25th, 2014 by Andrew BlumOne true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.
Delivering a Killer Presentation, By the Numbers
August 18th, 2014 by Stan PhelpsMost of us fear presenting or speaking in public. No one is a born speaker. It takes discipline, practice and good habits to channel your nerves.
Map Out Your Messaging Strategies in a Changing Culture
August 18th, 2014 by PRNEWSWhether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.
Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists
August 7th, 2014 by Steve GoldsteinGinger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.
Bracing for When (Not if) Your Brand Has to Apologize
August 5th, 2014 by Matthew SchwartzApologies are a delicate art. Of course, a lot depends on the blowback from the public about what was done or said, and the severity of the crisis.