Media Training

Beyond Hearing: The Role of Listening in Communication Success

July 25th, 2013 by

Personally, most of us know that communication is more about listening than talking. As marketers and corporate communicators, however, our professional training has too often driven us to think of our job as the science of monitoring, followed by the art of persuasion.

10 Things to Avoid Saying in a Job Interview

July 23rd, 2013 by

Job interviews can be tough, not just for the interviewee, but also the interviewer. Everyone wants to present their best self, but sometimes nerves can get the best of us, which can lead to a rambling of clichés.

How to Join the National Conversation

July 23rd, 2013 by

Becoming a leading voice on one of the hottest issues in the country is not easy. If you really want to move your brand ahead and get into true thought leadership space, one of the best ways is to become a credible source for a momentous national news story.

When C-Level Execs’ Personal Beliefs Compromise The Brand

July 22nd, 2013 by

Soon after the U.S. Supreme Court in June ruled the Defense of Marriage Act unconstitutional, Chick-fil-A President-COO Dan Cathy chimed in on his Twitter account about the decision.

UN Foundation’s Aaron Sherinian: At the Heart of Every Good Pitch Is a Personal Connection

July 18th, 2013 by

Even practiced media relations experts wonder how their peers succeed at getting positive coverage for their organizations. With that in mind, PR News asked Aaron Sherinian, executive director of communications and public affairs at United Nations Foundation, to share his media relations expertise.

3 PR Superheroes, Just In Time for Comic-Con 2013

July 18th, 2013 by

The photos of costumed Comic-Con attendees made us wonder what otherworldly protagonists communicators need the most. Here’s what we came up with.

Conversations Count: 5 Tips to Make Yourself Unforgettable

July 18th, 2013 by

One of the primary goals of PR practitioners is to leverage relationships. Whether it’s with reporters, colleagues, vendors or spokespeople, our job is all about establishing relationships to ultimately gain exposure for our clients, but also to make us more effective at what we do.

Rolling Stone Feels the Heat From ‘Bomber’ Cover

July 17th, 2013 by

Rolling Stone magazine took an image that most of us knew well from coverage of the Boston Marathon bombing and slapped it on its cover, and is now facing condemnation on social channels and boycotts.

Asiana Airlines Ought to Stay on Message

July 15th, 2013 by

There are always going to be creepy people who get their kicks from tragedy. And the crash of Asiana Airlines Flight 214 at San Francisco International Airport, which killed three people and injured dozens of others, is no exception.

Video Pick: Spitzer Seeks Redemption on The Tonight Show

July 15th, 2013 by

Eliot Spitzer’s rehabilitation tour started last week. From a PR standpoint, let’s see how he did.