Celebrity chef and butter aficionado Paula Deen is losing in the court of public opinion as revelations of her racist remarks and behavior continue to unfurl in a lawsuit brought against her by a former manager. Deen’s actions are undeniably inexcusable and begs the question: Has anyone dared to suggest to her that perhaps she needs some media training?
How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.
Use these three tactics to ensure your CEO or client can neutralize a hostile audience.
Two world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better?
Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.
No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.
Here are a few crucial writing tips that PR professionals need to incorporate now.
CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology DominanceDecember 3rd, 2012 by Linda Romanello
A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas.