Media Training

UN Foundation’s Aaron Sherinian: At the Heart of Every Good Pitch Is a Personal Connection

July 18th, 2013 by

Even practiced media relations experts wonder how their peers succeed at getting positive coverage for their organizations. With that in mind, PR News asked Aaron Sherinian, executive director of communications and public affairs at United Nations Foundation, to share his media relations expertise.

3 PR Superheroes, Just In Time for Comic-Con 2013

July 18th, 2013 by

The photos of costumed Comic-Con attendees made us wonder what otherworldly protagonists communicators need the most. Here’s what we came up with.

Conversations Count: 5 Tips to Make Yourself Unforgettable

July 18th, 2013 by

One of the primary goals of PR practitioners is to leverage relationships. Whether it’s with reporters, colleagues, vendors or spokespeople, our job is all about establishing relationships to ultimately gain exposure for our clients, but also to make us more effective at what we do.

Rolling Stone Feels the Heat From ‘Bomber’ Cover

July 17th, 2013 by

Rolling Stone magazine took an image that most of us knew well from coverage of the Boston Marathon bombing and slapped it on its cover, and is now facing condemnation on social channels and boycotts.

Asiana Airlines Ought to Stay on Message

July 15th, 2013 by

There are always going to be creepy people who get their kicks from tragedy. And the crash of Asiana Airlines Flight 214 at San Francisco International Airport, which killed three people and injured dozens of others, is no exception.

Video Pick: Spitzer Seeks Redemption on The Tonight Show

July 15th, 2013 by

Eliot Spitzer’s rehabilitation tour started last week. From a PR standpoint, let’s see how he did.

How To Find Your Inner Screenwriter

July 15th, 2013 by

Do your pitches keep getting the brush off? Consider borrowing a few tricks from Hollywood storytellers to make your press releases, pitches and other materials more emotionally compelling—and more successful.

Tips for Stellar Email Pitches and Media Relations Success

July 2nd, 2013 by

Peruse any journalist’s Twitter account and you’re bound to find a tweet about a terrible pitch they’ve received. Media relations is one of the most important skills for PR professionals to master, and email pitches are a crucial piece of the puzzle.

Dialing Up More Serialized Content: There is No Stop and Start, Just Go

July 1st, 2013 by

For the last several years PR agency Peppercomm has worked with Nikon to promote the Nikon Small World photomicrography contest, which features up-close-and-personal views of everything from algae and bugs to beautiful landscapes. Previously, Peppercomm deployed its PR efforts around the winning entries, which offered a relatively small window—perhaps a few weeks or so—to get the word out and pitch the media to cover the contest and the results.

Video Pick: Paula Deen’s Today Show Non-Apology

June 27th, 2013 by

It’s been a little more than a week since we learned about Paula Deen’s damning deposition, in which the food queen uttered the ‘N’ word. But in that time Deen’s “sweet grandmother” image has suffered irreparable damage