Media Training

How to Create a Worthy Press Release

February 4th, 2014 by

Here are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach.

Upping Your Game to Reach Online Media

January 30th, 2014 by

The proliferation of news websites is good for PR communicators, but you will have to be more creative and skillful than ever when pitching journalists.

5 Things to Do When Your Senior Leader Threatens to Throw a Journalist Off a Balcony

January 29th, 2014 by

In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips.

6 Media Pitching Do’s—and 1 Don’t

January 27th, 2014 by

These tactical media pitching tips will help see you through the anxiety of short deadlines and high media placement expectations

How To Bond With Executive Spokespeople

January 27th, 2014 by

At its core, media training prepares a spokesperson for an interaction with a reporter for print, broadcast or Web interviews. In groups or one-on-ones, the session is usually conducted before a specific event such as a product launch, feature interview, industry conference or challenging story; it can also be part of a general skills development session for the individual.

Your Client Won a Grammy. Now What? (Lessons for PR Pros to the Stars and Everyone Else, Too)

January 24th, 2014 by

The real work starts for communications professionals before the event, planning acceptance speeches and organizing press conferences.

Bay Episode Underscores Need For Plan When Something Goes Wrong

January 17th, 2014 by

Michael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology.

How To Make Your CEO More Video Savvy

January 17th, 2014 by

Thanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives.

8 Best Messages of Gratitude From This Year’s Oscar Nominees

January 16th, 2014 by

The true goal of all these humble reactions: to bask in the warm glow of positive sentiment. It’s the driving force of most actors and brand communications.

12 PR Tips for Working with Media

January 10th, 2014 by

Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.