Media Training

Decode the ‘Escape Artist’

April 14th, 2014 by

There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase.

The Rise of Video Gives PR Teams New Ways to Connect

April 14th, 2014 by

PR executives have started to expand their perspective for getting their messages out via online video.

How To Avoid an On-Camera Meltdown

April 7th, 2014 by

A live encounter, by its very nature, is based on the unpredictable. If real estate’s rule is location, location, location, the media interview rule is preparation, preparation, preparation.

When it Comes to Branding, April Fools’ Day is no Joke

April 1st, 2014 by

It’s April Fools’ Day today, the day that brands and organizations can poke a little fun at their fans and followers or, better yet, themselves, without fear of recrimination. At the same time, April Fools’ Day reminds us that using humor to communicate a message can be serious business.

PR Insider: Don’t Be Stifled by PR Tenets

February 20th, 2014 by

Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.

Senior Managers Spooked by Public Speaking; Enterprise Companies Looking to Boost Communication With SMBs

February 17th, 2014 by

More than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey.

How to Create a Worthy Press Release

February 4th, 2014 by

Here are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach.

Upping Your Game to Reach Online Media

January 30th, 2014 by

The proliferation of news websites is good for PR communicators, but you will have to be more creative and skillful than ever when pitching journalists.

5 Things to Do When Your Senior Leader Threatens to Throw a Journalist Off a Balcony

January 29th, 2014 by

In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips.

6 Media Pitching Do’s—and 1 Don’t

January 27th, 2014 by

These tactical media pitching tips will help see you through the anxiety of short deadlines and high media placement expectations