Media Training

Your Client Won a Grammy. Now What? (Lessons for PR Pros to the Stars and Everyone Else, Too)

January 24th, 2014 by

The real work starts for communications professionals before the event, planning acceptance speeches and organizing press conferences.

Bay Episode Underscores Need For Plan When Something Goes Wrong

January 17th, 2014 by

Michael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology.

How To Make Your CEO More Video Savvy

January 17th, 2014 by

Thanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives.

8 Best Messages of Gratitude From This Year’s Oscar Nominees

January 16th, 2014 by

The true goal of all these humble reactions: to bask in the warm glow of positive sentiment. It’s the driving force of most actors and brand communications.

12 PR Tips for Working with Media

January 10th, 2014 by

Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.

Lessons From Chris Christie’s Career-Threatening Crisis

January 9th, 2014 by

Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.

Benefits of Reciprocal Mentoring Apply to Both Sides of the Table

December 23rd, 2013 by

Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.

Adam Myrick

Are You a ‘So What’ PR Writer?

December 19th, 2013 by

As communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.

Dig Deeper for Yourself and Your PR Team

December 16th, 2013 by

While the caliber of PR-focused training is at an all-time high, communicators are suffering from being too narrowly concentrated on “PR” issues.

How to Avoid Mistakes in Crafting Press Releases

November 27th, 2013 by

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.