Media Training

Transitioning Journalists to the PR Business

June 9th, 2014 by

In-house journalists increase the rate and quality of content production and can help PR strategists to get the right stories in the right places—a major boon for organizations of all stripes.

When Your Actions Are the Message

June 9th, 2014 by

Detroit’s financial emergency and trip through Chapter 9 bankruptcy have been more than 60 years in the making, so it is no surprise that the crisis management lifespan for this event is longer and more protracted than others.

6 Tips to Make Video Work for Your Brand

June 6th, 2014 by

It seems to be a no-brainer that communicators should be using video in their media strategy, yet many are still sitting on the sidelines. Here are some tips to make video happen for your brand.

5 Steps That Disappointing Public Speakers Often Neglect

May 19th, 2014 by

It’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head.

3 PR Tips on How to Enhance Your Media Training

May 12th, 2014 by

It’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.

PR Insider: Harnessing Your Inner Spokesperson

April 24th, 2014 by

PR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition.

Twitter Deal Puts Spotlight on Social Data Analytics

April 16th, 2014 by

Another day, another deal on the social media front. The latest: Twitter has agreed to acquire data partner Gnip for an undisclosed price. The acquisition, which bring social data analytics in-house at Twitter, is designed… Continued

Coping with Marketing Discipline Dependencies

April 14th, 2014 by

We can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines.

Decode the ‘Escape Artist’

April 14th, 2014 by

There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase.

The Rise of Video Gives PR Teams New Ways to Connect

April 14th, 2014 by

PR executives have started to expand their perspective for getting their messages out via online video.