Media Training


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No Media Training in Paula Deen’s Kitchen

Celebrity chef and butter aficionado Paula Deen is losing in the court of public opinion as revelations of her racist remarks and behavior continue to unfurl in a lawsuit brought against her by a former manager. Deen’s actions are undeniably inexcusable and begs the question: Has anyone dared to suggest to her that perhaps she needs some media training? | MORE »

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To Inject Storytelling in Business Communications, Read the Masters

How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.  | MORE »

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Michelle Obama Schools Heckler, Follow Her Lead with these Tips

Use these three tactics to ensure your CEO or client can neutralize a hostile audience.  | MORE »

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Tips from Angelina Jolie and Michael Douglas on Controlling the Message

Two world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better? | MORE »

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Deploying Online Market Research To Spark Better Media Relations

Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention. | MORE »

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Obama/Captain Kirk Mind-Meld: Media Training the Star Trek Way

No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel. | MORE »

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Writing Pointers Every Communications Pro Should Memorize — Today

Here are a few crucial writing tips that PR professionals need to incorporate now. | MORE »

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4 Ways to Rehabilitate a Sullied Image

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine? | MORE »

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Media Training as Leadership Development

Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The | MORE »

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CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology Dominance

A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas. | MORE »

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