Detroit’s financial emergency and trip through Chapter 9 bankruptcy have been more than 60 years in the making, so it is no surprise that the crisis management lifespan for this event is longer and more protracted than others.
It’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head.
Another day, another deal on the social media front. The latest: Twitter has agreed to acquire data partner Gnip for an undisclosed price. The acquisition, which bring social data analytics in-house at Twitter, is designed… Continued
PR executives have started to expand their perspective for getting their messages out via online video.