How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.
Use these three tactics to ensure your CEO or client can neutralize a hostile audience.
Two world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better?
Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.
No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.
Here are a few crucial writing tips that PR professionals need to incorporate now.
What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?
Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The
CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology Dominance
A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas.
While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.