Media Training

5 Steps That Disappointing Public Speakers Often Neglect

May 19th, 2014 by

It’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head.

3 PR Tips on How to Enhance Your Media Training

May 12th, 2014 by

It’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.

PR Insider: Harnessing Your Inner Spokesperson

April 24th, 2014 by

PR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition.

Twitter Deal Puts Spotlight on Social Data Analytics

April 16th, 2014 by

Another day, another deal on the social media front. The latest: Twitter has agreed to acquire data partner Gnip for an undisclosed price. The acquisition, which bring social data analytics in-house at Twitter, is designed… Continued

Coping with Marketing Discipline Dependencies

April 14th, 2014 by

We can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines.

Decode the ‘Escape Artist’

April 14th, 2014 by

There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase.

The Rise of Video Gives PR Teams New Ways to Connect

April 14th, 2014 by

PR executives have started to expand their perspective for getting their messages out via online video.

How To Avoid an On-Camera Meltdown

April 7th, 2014 by

A live encounter, by its very nature, is based on the unpredictable. If real estate’s rule is location, location, location, the media interview rule is preparation, preparation, preparation.

When it Comes to Branding, April Fools’ Day is no Joke

April 1st, 2014 by

It’s April Fools’ Day today, the day that brands and organizations can poke a little fun at their fans and followers or, better yet, themselves, without fear of recrimination. At the same time, April Fools’ Day reminds us that using humor to communicate a message can be serious business.

PR Insider: Don’t Be Stifled by PR Tenets

February 20th, 2014 by

Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.