Media Relations

2012 CSR Awards: Media Relations

April 17th, 2012 by

NASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions.

2012 CSR Awards: Green PR Campaign

April 17th, 2012 by

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign The issue of deforestation is important to Timberland—the footwear company’s logo is a tree, after all. In recent years, Timberland has tapped the interactive… Continued

2012 CSR Awards: CSR on a Shoestring

April 17th, 2012 by

The French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11.

2012 CSR Awards: CSR on a Shoestring

April 17th, 2012 by

The French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11.

Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

April 16th, 2012 by

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.

Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

April 16th, 2012 by

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.

Time to Adopt the Newsjacker’s Motto: Always Be Prepared

April 9th, 2012 by

Speed and flexibility are the PR requirements for taking breaking news and making it your own.

Time to Adopt the Newsjacker’s Motto: Always Be Prepared

April 9th, 2012 by

Speed and flexibility are the PR requirements for taking breaking news and making it your own.

Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

April 9th, 2012 by

Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.

Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

April 9th, 2012 by

Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.