Media Relations

Only if you create content with Google’s search algorithm in mind as the first processor of your content can you reach human beings on the other side of your screen.

By offering a new suite of tools that should make things easier for developers, Twitter is ripping a page out of PR 101: building relationships and cultivating goodwill with partners who can help to boost the brand and put more fannies in the seats.

So much of the communications practice is dedicated to understanding, deploying and mastering digital communications tools. But it turns out that traditional principles still pack a significant PR punch.

There is no one-size-fits-all formula for effective email communication with the media. But that’s not to say that there aren’t ways to give yourself a good shot at landing the coverage you’re looking for.

Lockheed Martin’s recent announcement of compact nuclear fusion development invites interested investors and partners to help fund the project and attempts to change the way the company is perceived by the public.

Winner: Time Warner Cable – Time Warner Cable Untangled Blog Time Warner Cable (TWC) has successfully evolved its Untangled Blog from a siloed content vehicle staffed by a single author, best viewed on desktop, to… Continued

If you can make the interview process less mysterious, you will spark your CEO’s drive to master the game himself.

Inevitably the question arises when you’re in a room full of communicators: how do we break down the silos between PR and Marketing? I recently moderated a panel with Andrew Bowins of Mastercard and Jay… Continued

Hewlett-Packard, one of the world’s most stalwart information technology corporations, announced Monday that it will be splitting into two separate entities in an effort to keep up with changes in the various industries that it operates in.

Bill Simmons’ suspension from ESPN for calling NFL Commissioner Roger Goodell a “liar” regarding the now infamous Ray Rice video has cast attention on the relationship between the sports network and the NFL.