Email Tips: Use Humor, Good Judgment

As you prepare to distribute yet another email marketing campaign, you might ask: Does humor belong in this message? Before you answer, better have a pretty good idea about your audience’s funny bone. Roughly 60 percent of consumers said humor is perfectly or slightly acceptable in an email message, according to a recent survey of 1,200 consumers conducted by Fractl and BuzzStream. But demographics vary. The older the audience, the more likely it will find email humor acceptable. Whatever the age of your intended target, it’s best to ensure that your email messages don’t suffer from spelling and/or grammatical errors, which are considered major faux pas. Ditto for excessive punctuation and profanity. Using various fonts in the same email is a no-no, too.


This article originally appeared in the May 25, 2015 issue of PR News. Read more subscriber-only content by becoming a PR News subscriber today.