Media Relations

After a weekend without any coronavirus task force updates from the federal government, the White House announced a full cancellation of today’s daily briefing. 

Pitching and media relations during the pandemic requires more nuance than it did before this moment. Still, media relations pros should not hibernate. Even if you decide it’s not the right time to be pitching, you should be planning for the time when more states begin to ease lockdown restrictions. These and other topics will be covered during an April 29 PRNEWS webinar.

In late February, coronavirus was starting to pierce the US zeitgeist. Garland Stansell, the PRSA chair and a veteran health care communicator, told us then that producing a consistent message is critical to communications during… Continued

In what’s been a regular occurrence for months, inconsistent messaging from the White House about the novel coronavirus continued during the weekend, resulting in a confused public.

The US Census Bureau must communicate the need for Americans take part in the decade’s first census, Census 2020.

While now is not the time to hold employers and governments accountable for their actions during the early days of the virus, that moment will come.

Executing a media tour in normal circumstances isn’t easy. But what about a virtual media tour in the middle of a public health crisis?

Many Americans awoke April 15, on what is normally Tax Day, hoping to find an emergency stimulus payment of up to $1200 in their checking accounts.

There have been examples of good communications and communicators during the pandemic. Governor Andrew Cuomo and Dr. Anthony Fauci come to mind. Add Michigan Governor Gretchen Whitmer to the list.

There are two basic ways pitching pros can react to the novel coronavirus: hide or continue working.