Media Relations

Much of PR is focused on the message delivered through written or spoken words. However, it’s important to remember the impact of images.  With millions of eyes watching government leaders, healthcare experts and business spokespeople… Continued

Reopening the country is too important to have it infused with politics. Unfortunately, important guidelines for reopening apparently are politically loaded, which could result in sickness and death. It’s time for clear communication to come from a central source.

The early portion of this morning’s Senate Health, Education, Labor & Pension (HELP) Committee hearing didn’t produce the communication bombshells some had anticipated when a NY Times article late last evening revealed a portion of… Continued

The coronavirus has shined a spotlight on heretofore unheralded people and things. Cleaning and transport staff, fast-food and supermarket workers now are essential employees. Finally. Also essential are healthcare workers, some of whom have ascended… Continued

On Tuesday, the Trump administration told reporters that they had begun to phase out the coronavirus task force formed in January to coordinate the public health response to the virus. Wednesday morning, however, following a wave of negative press, the President contradicted the announcement on his lectern of choice–Twitter. The task force would, he wrote, would “continue on indefinitely.”

The coronavirus has prompted PR firms to create practices aimed at helping brands, companies and organizations work during the pandemic and make plans to emerge from it. Given the virus’s decimation of the economy, another… Continued

What to do when you have trouble communicating and there’s an important message to send? Qualification: You’re an ineffective communicator in the eyes of your 25-year-old daughter. And to make things more complex, you happen to be governor of the country’s coronavirus epicenter?

A bevy of questions asked during a recent PRNEWS webinar about media relations form the basis for this roundtable where PR pros discuss pitching and product launches during the pandemic. In short, you can pitch and launch products during the pandemic. It requires careful research and a sensitive approach, however.

Does the American public appreciate brand messaging during the pandemic? Is it reading your messages? How much is too much? These are some of the questions Clyde Group of Washington, DC, asked Ipsos to answer in the form of a poll of 1,000 consumers early in April. In general, the public likes corporate America’s coronavirus response, though there is room for improvement. The data was shared exclusively with PRNEWS.

It’s a useful coincidence that the PRSA chief also is a veteran healthcare communicator. After our initial visit with T. Garland Stansell during the very early moments of the coronavirus outbreak, we thought it was time to ask him how he thinks communicators are doing now, two months into the pandemic. The actions taken and message sent will linger in the public’s mind long after the pandemic subsides, he says.