Media Relations

One of the top questions on PR pros’ minds is how often they should be pitching to the media. In the middle of the pandemic, when the public is hungry for the latest COVID-19 information, communicators, particularly those whose field is unrelated to healthcare or finance, may feel unsure. PR pros we interviewed advised returning to media relations’ basics, mixed with empathy and patience.

In the second week of its COVID-19 consumer survey effort, the Ad Council’s survey shows consumers are feeling hopeful despite troubling statistics from global and local health authorities.

On April 14, President Trump announced he would be cutting funding to the World Health Organization for not doing enough to address the virus in the early days of the outbreak.

Contrasting messages were in evidence again today.

Although you may cringe the next time you see or hear the phrase “the new normal,” it’s part of the communicator’s job to keep tabs on trends.

Entertainers need to entertain, and thankfully for a country where the majority are cooped up at home, the diversion is welcome.

In a crisis, it’s important to have a unified distribution method for essential information.

At the moment, though, with millions of Americans jobless, it seems Amazon and other companies can afford to discard standard PR guidance.

The messages a brand distributes about self care are important, of course. How it distributes them can be just as, if not more, important.

When you get caught on the wrong side of the law, especially for financial gain, and particularly during the pandemic, you need to provide an apology for your actions.