Infographic: Most Overused Words in Press Releases


Avoiding stale, overused words and phrases in press releases and other copy is a constant challenge for communicators. Using a sample of 5000 press releases from 2012, Shift Communications found the most hackeneyed PR words.

The most overused words were "global" (used in 2,162 of the releases), forwards (1,287), solution (1,275), international (1,266) and leading (1,275). 

These words and phrases pop up so frequently that they tend to lose their value and meaning. Keep in mind, the point is not to avoid these words entirely, but to use them sparingly  or find case-specific substitutes.

Take the word "benefits." Though it's overused, "benefits" should still explicilty be part of every new product relase, and shouldn't be omitted just because it's an overused word.  Here's the rest of the list. Read it and weep.

 

 

 

 

 

 

Follow Bill Miltenberg: @bmiltenberg


Comments Off



avatar

About Bill Miltenberg

Community Editor at PR News.



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.