Measurement

September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.

Big data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by.

This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM

A PR agency needs a strong financial leader to maximize its potential profitability. Yet the majority of PR agency CEOs are not financially savvy, no matter how creative and brilliant they are at what they do

About 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study.

Studies have portrayed Millennials as confident and tolerant, but also narcissistic and having a feeling of entitlement.

PR pros are constantly trying to anticipate what the next big thing will be. This infographic, “The Internet in 2015,” from Cisco will give you an idea of how things are shaping up online.

Diverse Appeal, FedEx’s custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997.

Carmichael Lynch Spong recently fielded proprietary research that sought to answer the question, “how are women emerging from the recession?”

PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.