Measurement


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Key Points in Boomer Behavior Study

According to a study by Brain Sells, Baby Boomers still seek growth, all the while acknowledging new limitations in resources. The findings show that as Baby Boomers age, their home range will become more important and getting settled in new spaces will require new interpersonal and wider social arrangements. | MORE »

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PR News Q&A: Tim Marklein Gets to the Meat of Measurement

Tim Marklein, who was a presenter at PR News’ Measurement Conference on March 23 in Washington, D.C., talks about the importance of aligning PR measurement with business goals. | MORE »

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Using Research and Measurement for a Company Rebranding Effort

How American Water implemented a unique measurement program to overhaul its brand. | MORE »

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Marketers Express Lack of Confidence in Their Own Metrics

Feeling like kindred spirit to their PR counterparts, marketers are not exactly waxing confident these days about their digital metrics. A recent survey by Coremetrics and Bloomberg BusinessWeek Research shows how apprehensive marketers are when it comes to the effiectiveness of their online measurement programs. | MORE »

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Web Analytics: Tying Earned Media Metrics to Business Outcomes

Lately there has been much talk of the need for PR executives to focus on business “outcomes” rather than on business “outputs.” The ability to demonstrate how PR drives ROI or sales is indeed measurement’s holy grail. | MORE »

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Weighted Media Cost: the Holy Grail of Metrics

A new white paper published by the Institute for Public Relations Commission on PR Measurement & Evaluation entitled, “Media Cost Weighting: A New Paradigm,” demonstrates the superiority of the Media Cost Weighting metric with four rigorous case studies. | MORE »

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PR News Q&A: For Aflac’s Kane, Reputation Is Everything

In this preview of PR News’ March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool. | MORE »

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Using Research and Measurement for a Company Rebranding Effort

American Water overhaults its brand thanks to an organized measurement and research program. | MORE »

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Adopting a Qualitative Approach to Media Measurement Assessment

In addition to a case study, the following offers a step-by-step approach to how you can measure your media efforts. | MORE »

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Leveraging The Four C’s Approach to Social Media Analytics

Believe it or not, social media can be measured. The following outlines a program that can help marketers measure Web 2.0 in a way that’s even better than measuring Web 1.0. | MORE »

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