The Pinterest analytics space is largely uncharted. Let’s take a look at 9 tools you can use to see how your strategy on the social platform is working.
Measurement
9 Pinterest Tools to Help You Benchmark Your Brand’s PR Strategy
February 25th, 2015 byMetrics Still Operate in a Vacuum
February 23rd, 2015 by Kami HuyseIt is easier than ever to collect data about how your online communication is working. It seems that most organizations are sticking with the easy stuff, however. What happens after someone likes your brand or shows up on your webpage? Even if they “engage” with your brand on social media, where does that lead?
Job One: A Solid Foundation
February 16th, 2015 by Jamie DePeauJamie DePeau, CMO of Lincoln Financial Group, in partnership with colleagues, has played a significant role in helping to dismantle the company’s silos.
Google Boosts Visual Storytelling, Adds Illustrations to Search
February 10th, 2015 by Matthew SchwartzIt’s another sign for communicators that if they want to extend their reach—and spike their brand’s Google rankings—they’re going to have to add more visual storytelling to their messaging.
Inserting ‘Behavior Design’ into Your PR Effort
January 19th, 2015 by Liz GuthridgeAs PR interacts more with stakeholders directly, it is increasingly providing support and information and encouraging them to act. When a stakeholder’s experience is positive, chances are that he or she will be hooked and more committed to getting involved with the organization.
Act Like a Journalist
January 19th, 2015 by PRNEWSI make sure our PR outreach/content is always educational, sincere, and practical.
Tailor Content to Points in the Buying Process
January 19th, 2015 by Liz McClellanAs a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?
Google for Communicators: A Q&A With Christopher Penn
January 15th, 2015 by Mark RenfreeChristopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.
6 Tips to Prove the Value of Public Relations in 2015
January 12th, 2015 by Mark WeinerAs we know, communicating PR’s value remains among the profession’s most daunting challenges. Yet if PR pros commit to doing what’s required with prescience, insight and determination, your daily actions will yield better and proveable results for the brand or organization you are representing.
15 Easy Changes to Transform Your Career this Year
January 5th, 2015 by Diane SchwartzForget new year’s resolutions about losing weight, completing your first novel, hiking the Pacific Crest Trail while learning how to play guitar. Those sorts of resolutions just set you up for disappointment. It’s time to… Continued