Measurement

Using Twitter to Grow Your Business (Infographic)

October 4th, 2013 by

Twitter has been grabbing up headlines this week after confirming that the social media platform will soon roll out an IPO. Twitter’s valuation has been fodder for a lot of debate, but from a business owner’s perspective, the platform offers more than just investment value.

A 6-Point Checklist for Effective PR Measurement

October 4th, 2013 by

How to measure the best metrics for a PR campaign is one of the most difficult challenges facing communicators. Use this checklist to make things a little easier.

Social Media: An Occupation on the Rise (Infographic)

October 3rd, 2013 by

It wasn’t too long ago when a social media strategy was essentially setting up a few accounts and bringing in an intern in to manage them. Times have changed and companies are taking the keys away from the interns.

Breaking PR: The Essential Elements of PR

September 30th, 2013 by

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.

Companies Get Religion On Big Data and The Dollars Start to Flow; Brands Beware of the Conscious Consumer

September 30th, 2013 by

PR News Quick Study: Brands are quickly adopting big data. More and more consumers are educating themselves on what they purchase.

Techniques Outlined For Improving C-Suite Engagement With Employees

September 30th, 2013 by

In-depth interviews conducted by KRC Research involved internal communications execs at Cargill , Chevron , FedEx , GE , IBM , Johnson & Johnson , McDonald’s, Navistar, Petrobras and Toyota . Time and

A Fresh Track to Measure PR Campaign Success

September 30th, 2013 by

In my previous article in PR News we reviewed how to connect online and offline marketing by first defining our audience, profiling its intent, and determining the message we want to get across and which media

Managers Still Need Better Employee Evaluation Metrics

September 27th, 2013 by

According to a recent Mercer Global Performance Management Survey, company leaders still have work to do to gauge staff performance. The study surveyed business leaders from more than 1,000 organizations in 53 countries.

Your Autumn Cheat Sheet: Big Data, Branding and Mobile

September 20th, 2013 by

September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.

Why Sticky and Shareable Content Matter for PR’s Digital Future

September 19th, 2013 by

Big data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by.