Measurement


avatar

4 Tips to Leverage Google Analytics for Social Media PR Efforts

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

 | MORE »

Comments Off

avatar

5 Measurement Tips to Create Business Value Through PR

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth.

 | MORE »

Comments Off

avatar

5 Measurement Tips to Create Business Value Through PR

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth.

 | MORE »

Comments Off

avatar

Media Analysis Is Incomplete Without Human Intervention

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.

 | MORE »

Comments Off

avatar

Media Analysis Is Incomplete Without Human Intervention

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.

 | MORE »

Comments Off

avatar

PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

 | MORE »

Comments Off

avatar

PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

 | MORE »

Comments Off

avatar

10 Tips for Measuring Your PR Efforts

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.

 | MORE »

Comments Off

avatar

10 Tips for Measuring Your PR Efforts

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.

 | MORE »

Comments Off

avatar

Measurement Conference: Business-Based Objectives Lead to PR Success

Smart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18.

 | MORE »

Comments Off