Measurement


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Digital PR Watch: E-Newsletter Optimization Efforts Leave Much to Be Desired

A study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement. | MORE »

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New Reputation Index Features Long-Established Brands

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace. | MORE »

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PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success. | MORE »

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PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success. | MORE »

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Charting the Industry: Is the Blog Fading? Don’t Bet On It

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control. | MORE »

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Charting the Industry: Is the Blog Fading? Don’t Bet On It

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control. | MORE »

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PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit … | MORE »

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As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings … | MORE »

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CEO Cred Suffers Biggest Barometer Dip in 9 Years

Edelman’s 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies. | MORE »

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7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand. | MORE »

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