Measurement


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Want Deeper Measurement Insight? Connect PR with Market Research

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task. | MORE »

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Tip Sheet: Get a Grip on Conversations: Map a Social Graph

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph. | MORE »

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Tip Sheet: Get a Grip on Conversations: Map a Social Graph

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph. | MORE »

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Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience. | MORE »

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Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience. | MORE »

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Issues Measurement and Analysis: Ask These Questions First

Clemons Communication president John Clemons suggests four questions to ask when setting metrics to help evaluate issue campaigns. | MORE »

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Why PR Is Often Missing at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table. | MORE »

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Why PR Is Often Missing at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table. | MORE »

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Marketing Heads: PR the Toughest ROI Nut to Crack

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers. | MORE »

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Marketing Heads: PR the Toughest ROI Nut to Crack

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers. | MORE »

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