How do you tie what you measure with business objectives? That’s the questions we asked of five senior communicators for this month’s Roundtable.
Measurement
Takeaways from PRN-PublicRelay Survey, State of Measurement and New to the Resource Center
November 1st, 2018 by Seth ArensteinIn each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center.
Measurement’s Turning Tide: PR Puts More Value on Insightful, Comprehensive Analysis of Data
November 1st, 2018 by Seth ArensteinFor years we composed a decidedly sad picture of PR measurement as Measurement Month arrived. For many PR pros, measurement was an albatross. The tide seems to be turning, with communicators insisting on high-quality measurement that yields insights, according to a new survey from PR News and PublicRelay.
Measurement 2018: Optimism, AI’s Intrusion, Data Overflow and How to Get Better Insights
November 1st, 2018 by Seth ArensteinFor Measurement Month we asked a quartet of senior measurement analysts to assess the state of communications measurement, including the ramifications of AI for measurement, how to hold your measurement vendor’s feet to the fire and what a company’s budget priorities should be for communications measurement.
Here’s Where Communicators are Hoping to Invest More Resources
October 24th, 2018 by Diane SchwartzMoney can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in… Continued
Measurement: It’s About Relevancy, Not Reporting
October 23rd, 2018 by Melissa HoffmannIt’s critical to measure your communications efforts. Don’t stop there, however. With so much data available, it’s important to be certain you are measuring and reporting metrics that are relevant to your organization and the C-Suite, panelists said during PR News’ Healthcare Social Media Summit.
4 Ways to Leverage Native Analytics for Communications #Goals
October 3rd, 2018 by Melissa HoffmannWith all of the measurement options that exist, it can be easy to forget that the social platforms themselves track loads of data—but native analytics should nevertheless be a part of your measurement plan. To that end, here are some tips to best utilize them.
The Importance of Freedom and Consistency to PR Measurement
September 24th, 2018 by Seth ArensteinThere still are plenty of PR pros who think of measurement as a necessary evil, while others ignore measurement totally. For Dan Beltramo, CEO of PR data firm AirPR, the reluctance of PR pros to embrace measurement is due largely to a false sense of freedom. Ironically, Beltramo says, measurement can be liberating.
Media Measurement Still Requires a Human Touch
August 24th, 2018 by Graeme HarrisAI is getting much better at measuring media, yet many PR firms continue to deploy humans to compile and analyze reports. It’s not a ploy to charge more. Measuring earned and social media entails more than merely evaluating mentions and a human touch remains essential, argues former UBS Canada communications head Graeme Harris.
4 Ways to Optimize Your Social Strategy Using Facebook Analytics
August 16th, 2018 by Justin JoffeIt’s through listening to the data, selecting your audiences carefully, experimenting and not being afraid to fail that social communicators can figure out what actually matters for them.