The future appears bright for PR as advertising will cede its authority, a panel of veteran PR executives says. Yet PR pros must be prepared to grab the mantle, bolstering their knowledge and use of technology and working strategically. In addition, communicators must continue to build relationships with clients.
Measurement
Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action)
December 3rd, 2018 by Diane SchwartzIt comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length,… Continued
5 PR Measurement Myths Debunked
November 29th, 2018 by Melissa HoffmannMembers of the Commission on Public Relations Measurement and Evaluation at the Institute for Public Relations point to the biggest measurement myths they’ve seen emerge as the world of PR measurement evolves. For a deeper dive on the future of PR measurement, join members of IPR and PR News for a Twitter chat on Tuesday, Dec. 4, using hashtag #PRNews.
Measurement Month: The Lack of Real Intelligence in Media Intelligence
November 15th, 2018 by Thomas Stoeckle, Quadriga UniversityPR practitioners understand the need for proof and empirical validation through analysis, measurement and evaluation. However under pressure to deliver results and meet targets, they will naturally default to the simple (sometimes simplistic) over the complex. This contributes to evaluation stasis.
Measurement Week: How to Evaluate VR and AR
November 8th, 2018 by Ana Adi, Quadriga UniversityIn our continuing series for Measurement Month, professor Ana Adi offers tips on measuring the use of AR and VR in communications efforts. The key, she writes, is to avoid obsession with collecting and measuring data that means little to your business. Instead focus on what success looks like and the behaviors and attitudes you are trying to influence.
Measurement Week: Here’s How to Study Corporate Reputation
November 6th, 2018 by John GilfeatherSue Grafton, author of the alphabet mysteries, once wrote, “Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.” This article is not about the idea or a theoretical… Continued
Measurement Week: How to Measure Business Adoption of Purpose
November 5th, 2018 by Patricia Bayerlein, Gagen MacDonaldIt’s not a secret that today’s leading businesses are turning to purpose to articulate their mission, power growth, unite and motivate the organization, and become future-ready in a world of nonstop change. Study after study… Continued
Five Communicators on How They Connect What They Measure With Business Objectives
November 1st, 2018 by Seth ArensteinHow do you tie what you measure with business objectives? That’s the questions we asked of five senior communicators for this month’s Roundtable.
Takeaways from PRN-PublicRelay Survey, State of Measurement and New to the Resource Center
November 1st, 2018 by Seth ArensteinIn each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center.
Measurement’s Turning Tide: PR Puts More Value on Insightful, Comprehensive Analysis of Data
November 1st, 2018 by Seth ArensteinFor years we composed a decidedly sad picture of PR measurement as Measurement Month arrived. For many PR pros, measurement was an albatross. The tide seems to be turning, with communicators insisting on high-quality measurement that yields insights, according to a new survey from PR News and PublicRelay.