By Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is… Continued
Digital & Technology
Best of the Best
January 29th, 2008 by PRNEWSOn July 24, 2007, PRSourceCode announced the results of its second annual "Top Tech Communicators" study, which surveyed more than 300 IT journalists in order to identify the top five large, mid-sized and small PR… Continued
Chew On This: Online Video Platforms Are The New Watercooler
January 14th, 2008 by PRNEWSIf you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the “video snacking” trend that’s sweeping through offices across the country, lunchtime is the new primetime, so… Continued
A Look at a Web Site Winner
December 3rd, 2007 by PRNEWSTo become part of the National Cancer Institute-designated Comprehensive Cancer Center, Nevada Cancer Institute needed a Web site that was state-of-the-art in disseminating information about cancer while meeting the needs of its target audience, consisting of patients, their families, researchers, physicians, donors, job seekers, students and the media.
Platinum PR Interactive PR Winner: Second Chance Tree Project
December 3rd, 2007 by PRNEWSCampaign: Second Chance Tree Project Winner: Converseon & Plant It 2020 While many people are still trying to wrap their minds around the basic logistics of Second Life, the folks at Converseon and Plant It… Continued
Going Mobile
November 27th, 2007 by Iris DorbianThinking of traversing the mobile path for your next campaign? If so, you might want to consider these tips before you get started.
How To…Conduct Successful Blogger Outreach
November 19th, 2007 by PRNEWSOrganizations’ executives know that most of their biggest influencers have moved online in some capacity, raising the question: How can they be reached via effective integrated social media marketing? When faced with this challenge (especially… Continued
Understanding Social Media
November 14th, 2007 by Iris DorbianOkay, so you want to take advantage of the social media phenomenon but you don’t know exactly how to get started. You also don’t know what type of metrics you should be on the lookout for when threading your way through the blogosphere. Fear not! Help is on the way.
Quick Tips
November 8th, 2007 by Iris DorbianLeading marketers at a recent advertising conference offered up some helpful advice and tips.
Social Media Branding on a Budget
October 25th, 2007 by Iris DorbianYes, you’re curious about using social media tools in your campaign. But is there a way to do it without emptying your company coffers? There sure is.