Digital & Technology

Winner: Levick Strategic Communications – Supporting the Search for Morgan Harrington When college student Morgan Harrington went missing, Levick and the Harrington family turned to social networks to raise awareness and generate leads. After launching main… Continued

Hilton Hotels & Resorts/Covalent Logic – Hilton Global Media Center The creation of Hilton Worldwide, the result of a Hilton International/Hilton Hotels Corp. merger, spurred the need for a more international 24/7 news site. Hilton… Continued

Winner: GCI Health – The Johnson & Johnson Campaign for Nursing’s Future’s Nursing Notes In response to a critical shortage of nurses and nurse educators, Johnson & Johnson launched the Campaign for Nursing’s Future, and charged… Continued

Winner: Edelman, imc2 and PSC Group – BarillaUS.com 2010 Relaunch Barilla, a leader in the pasta industry, is known for its quality and authenticity. Despite this brand recognition among customers, the company found that its Web… Continued

Winner: M&P Food Communications – Dreamfields Pasta Presents: Diabetes 1.0 LIVE! M&P sought to strengthen Dreamfields’ reputation with consumers as the diabetes-friendly pasta by fortifying and expanding relationships with health care professionals and certified diabetes educators.… Continued

Winner: Dominion Resources – Dominion Gets A Makeover Energy provider Dominion sought to recharge its online image by incorporating a user-centric approach to design navigation and functionality. Using data gathered from testing on its existing sites,… Continued

APCO Worldwide – U.S. Travel Association’s ‘Meetings Mean Business’ Campaign The meeting, event and incentive travel business hasn’t exactly been helped by the recession. To help the U.S. Travel Association take control of the story,… Continued

Winner: MS&L/Procter & Gamble – Tampax Pearl Outsmart Mother Nature PR Campaign Tampax Pearl Outsmart Mother Nature PR Campaign Tampax’s Fall 2009 advertising campaign with tennis celebrity Serena Williams provided MS&L with the opportunity to create… Continued

Winner: Cisco Systems – News@Cisco SEO campaign Cisco Systems, the San Francisco-based technology company, found that its newsroom audiences were becoming more fragmented. Knowing that search was the key to driving targeted traffic, the Cisco team… Continued

Winner: Weber Shandwick – State Farm Friday Night Feats Video Contest The Friday Night Feats initiative invited participants to submit their school’s top game-changing plays for a chance to win more than $17,500 for their… Continued