Winner: Fleishman-Hillard – AT &T Insider Goes 3.0 and Rethinks Possible When AT&T rebranded itself under the “Rethink Possible” umbrella, it was also time to rethink the look, feel and content of its employee Intranet portal… Continued
Digital & Technology
2010 Digital PR Awards: Blog
October 7th, 2010 by PRNEWSWinner: Kaiser Permanente – Dispatches From Haiti Following the devastating earthquake that ravaged Haiti in early 2010, a group of physicians from Kaiser Permanente traveled to the country to provide aid. As a way to track… Continued
2010 Digital PR Awards: Listening Campaign
October 7th, 2010 by PRNEWSWinner: Media Measurement – Measurement Cubed! Launching the Nissan Cube—with its quirky design and stocky build—in the U.K. would require some out-of-the-box thinking. Nissan GB and PR agency Borkowski enlisted Media Measurement Ltd. to develop tools… Continued
2010 Digital PR Awards: Employee Communication
October 7th, 2010 by PRNEWSWinner: Fleishman-Hillard – Texting & Driving…It Can Wait: Engaging Employees To help combat the frightening statistic that drivers are 23% more likely to crash when texting while driving, AT&T tapped Fleishman-Hillard to develop an online employee… Continued
2010 Digital PR Awards: Microsite/Custom Site
October 7th, 2010 by PRNEWSWinner: SSM Health Care – Experience Exceptional: Our People SSM Health Care crafted a campaign that was low on cost, and high on innovation and results. Based on feedback from a system-wide satisfaction survey, SSM created… Continued
2010 Digital PR Awards: Media Relations Campaign
October 7th, 2010 by PRNEWSWinner: MWW Group Volkswagen GTI Becomes the World’s – First Car Launched Exclusively on a Mobile Device Launching a new car? Apparently, there’s an app for that. When it was time to launch its new GTI… Continued
2010 Digital PR Awards: Influencer Communications
October 7th, 2010 by PRNEWSWinner: Intel Corp. Global Communications Group and Ogilvy Public Relations – Intel Insiders When Intel’s Global Communications Group and Ogilvy created a social media advisory board, the Intel Insiders, they sought key influencers that used… Continued
2010 Digital PR Awards: Viral Campaign
October 7th, 2010 by PRNEWSWinner: Mom Central Consulting – ABC Brand Ambassador Campaign Both online and offline communications platforms aided in Mom Central Consulting’s effort to spread the word about ABC shows daytime shows General Hospital and The View. The… Continued
2010 Digital PR Awards: New Digital Service/Product/App
October 7th, 2010 by PRNEWSWinner: Weber Shandwick – Firebell: A New Social Crisis Simulator Responding to the need to instantly address the spread of crises via social media, Weber Shandwick created a new crisis preparation drill that replicates today’s social media… Continued
2010 Digital PR Awards: Digital Marketing Campaign
October 7th, 2010 by PRNEWSWinner: Unilever Klondike with GolinHarris – What Would You Do for a Klondike Bar…Now? In 2009, Klondike called in GolinHarris to ask the world, “What would you do for a Klondike bar now?,” a campaign promoting… Continued