In this roundtable, B2B communications pros predict quality content, strategic social media outreach and intimate events will continue to have impact throughout 2011.
Digital & Technology
Quick Study: Google’s Rep the Best; Social Media Monitoring Rises; Video Explodes on Media Sites; Small Biz Big Socially
May 9th, 2011 by PRNEWSâ–¶ Corporate Reputation On the Rise: The 2011 Harris Interactive Reputation Quotient (RQ) Study shows that despite scandals, recalls and economic crises, public perception of corporate America has improved. Sixteen companies achieved an RQ score… Continued
Social Web Is Driven By Content Sharing
May 3rd, 2011 by PRNEWSPR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions.
Companies’ Social Media Offerings Fall Short on Business Info
May 3rd, 2011 by PRNEWSDon’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone.
The Renaming Game: Crystal Clear Goals Trump New Business Cards
May 2nd, 2011 by PRNEWSWith their fingers on the pulse of stakeholder awareness, PR professionals are uniquely positioned to be at the forefront of an organization’s name change.
Image Patrol: Southwest Airlines vs. Go Daddy: Proactive Approach Rules Again
May 2nd, 2011 by Katie PaineThe responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade?
Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content Consumed
May 2nd, 2011 by PRNEWSâ–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media… Continued
Social Currency: The Revolution Has Been Tweeted
April 27th, 2011 by Clinton KarrClinton Karr of Lewis PULSE PR discusses the transformational power of social media and stresses that organizations can’t afford to not participate.
Digital Staffing Flattens in Spring—Agencies Hiring Most
April 25th, 2011 by PRNEWSEmployers in the digital communications sector report both fewer hiring plans this spring and difficulties in hiring appropriate candidates for open positions, while agencies boast aggressive hiring plans.
Millennials Prefer Change Through Individual Actions
April 25th, 2011 by PRNEWSMembers of the generation born from 1980 onward embrace social media as medium for enacting change, rather than traditional political channels.