With more than 100 million members and an IPO that values the company at more than $4 billion, LinkedIn has become a popular outlet for driving brand awareness that deserves more attention from PR pros.
Digital & Technology
PR News Council Roundtable: Lots Keeping Nonprofit PR Pros Awake
May 9th, 2011 by PRNEWSPR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts.
Small Companies Go Big on Social Media
May 9th, 2011 by PRNEWSBeing active on Facebook, LinkedIn and Twitter is now an everyday business activity for small- and medium-size organizations looking to both maintain relationships with existing customers and attract new ones.
Video Explodes on Media Sites
May 9th, 2011 by PRNEWSThe use of video by online media Web sites dramatically rose in the last year, and shows no signs of slowing in 2011.
PR News Poll: Obama the Most Desired Facebook ‘Like’
May 9th, 2011 by PRNEWSPresident Obama edged out Oprah Winfrey in a PR News poll that pitted 12 high-profile personalities against each other for top Facebook like, while Donald Trump came in a distant fourth.
Investor Relations and Social Media: Together at Last
May 9th, 2011 by Dave HoganDave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.
Investor Relations and Social Media: Together at Last
May 9th, 2011 by Dave HoganDave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.
Tip Sheet: Content, Deep Engagement Drive B2B Comms
May 9th, 2011 by PRNEWSIn this roundtable, B2B communications pros predict quality content, strategic social media outreach and intimate events will continue to have impact throughout 2011.
Quick Study: Google’s Rep the Best; Social Media Monitoring Rises; Video Explodes on Media Sites; Small Biz Big Socially
May 9th, 2011 by PRNEWSâ–¶ Corporate Reputation On the Rise: The 2011 Harris Interactive Reputation Quotient (RQ) Study shows that despite scandals, recalls and economic crises, public perception of corporate America has improved. Sixteen companies achieved an RQ score… Continued
Social Web Is Driven By Content Sharing
May 3rd, 2011 by PRNEWSPR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions.