Digital & Technology

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.

A new generation of social media-savvy moms are sharing their banking experiences with friends and serving as genuine brand endorsers.

â–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools… Continued

A rebranding initiative isn’t complete without an internal style guide that reflects the organization’s changed messaging and culture, plus employees’ specific needs and skills.

While more companies are investing in social and mobile initiatives, return on these investments remains unclear.

For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.

Businesses looking to upgrade their multimedia offerings are investing heavily in Web site redesigns, iPhone and iPad apps and social networking ads.

In this socially connected world, there’s no such thing as too much transparency—especially on Facebook.

With Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated.

It’s a fact that as your social media programs develop, you’ll be spending more and more time on them. Here three PR pros give some time-saving tips for social media activities.