Social media moms are endorsing brands—banks in particular—as they test new products and share experiences with friends, according to new consumer connection data fromMotista. Specific findings include:
• 53% of social media moms are likely to forward information about their bank, compared with 10% of non-social media moms.
• Social media moms are almost eight times more likely to try mobile banking than non-social media moms.
• 35% of social media moms say their bank helps them express who they are, whereas only 14% of non-social media moms feel this way.
• 40% of social media moms and 21% of non-social media moms believe that their bank helps them to be a better parent.