Digital & Technology

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InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

Don’t forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers.

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.

Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices.