The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.
While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns.
For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI.
Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources CommunicationsAugust 15th, 2011 by PR News
By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.
Need for Strategic Direction, Experimentation and Iteration Emphasized at PR News’ Facebook Conference in San FranciscoAugust 11th, 2011 by PR News
Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ August 9 Facebook Conference.
Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever.
While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.