Digital PR

Despite Shaky Business Model, Hyperlocal News Opps Abound

August 15th, 2011 by

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.

Social Media Gives Food and Bev Execs a Bad ROI Taste

August 15th, 2011 by

While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns.

Digital Leaders Lack Resources for Keyword Research

August 15th, 2011 by

For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI.

U.K. Riots Spawn Social Media Censorship Debate

August 15th, 2011 by

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?

U.K. Riots Spawn Social Media Censorship Debate

August 15th, 2011 by

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?

You Know Your Web Site Needs a Redesign When…

August 15th, 2011 by

In 2011, an organization’s Web site needs to reflect what modern Web users expect from a quality site, including a clear call to action and a mobile-optimized design.

Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

August 15th, 2011 by

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

Need for Strategic Direction, Experimentation and Iteration Emphasized at PR News’ Facebook Conference in San Francisco

August 11th, 2011 by

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ August 9 Facebook Conference.

Facebook’s New Feed Feature: What Does It Mean for PR Pros?

August 9th, 2011 by

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever.

Charting the Industry: When Social Networking Gets Personal

August 8th, 2011 by

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.