Digital PR


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Social Media Marketing Best Practices

Yes, everybody is doing it—incorporating social media into marketing campaigns—but that doesn’t mean everyone is doing it right. Connecting a brand and its messages with target audiences in an authentic way is essential to ongoing … | MORE »

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Looking for Evidence: New Measurement Approach Turns Old Tactics Upside Down

Measurement is the bread and butter for communications executives, as this professional population is constantly on the lookout for tangible ways to quantify their efforts and, in turn, get buy-in from the powers that be … | MORE »

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How to Subscribe to an RSS Reader

RSS—short for Real Simple Syndication—has been a buzzword for years, but if you conduct an informal survey of any community of executives, you will likely find that many still don’t fully understand how the tool … | MORE »

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11 Tips to Blog for an Investor Audience

•    Make any corporate blog a collaborative effort. Include corporate communications, product groups, investor relations and information technology. Since online audiences converge, everyone needs to be on the same page, and you should have the … | MORE »

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Welcome to the Jungle: Investor Relations Joins the Blogosphere

Although today’s social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to jump on the bandwagon. This trend is starting to change, though, as companies … | MORE »

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Mobile Web Applications A Must

MobiWeb, a mobile website application, is something that many businesses (especially small businesses) see as an unaffordable "frill" when facing the other financial burdens of running a business. But with the increased use of the … | MORE »

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Tradition Meets Innovation: using Dark Sites

Once a crisis reaches its tipping point, it can spread like an inferno, quickly destroying brand reputation, consumer trust and partner loyalty. When attempting to successfully manage such a fire, the most vital firefighting element … | MORE »

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Bloggers’ Influence On Mainstream Media

Media research company Cision released research results which show the growing influence of blogs in the mainstream print media. Cision’s study of the top 20 national magazines and newspapers shows that over the last 5 … | MORE »

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7 Ways to Recession-Proof Your Online Content

With the downturn in the economy encompassing nearly every aspect of our lives, businesses large and small are feeling the pinch. MarketingSherpa recently published a survey (as reported by newsandexperts.com) stating that over 60% of … | MORE »

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Using Technology To Your PR Advantage

Digital PR is something that has yet to be mastered by the industry in general. plugging In New PR technologies and reaching the media in today’s 2.0 world can be a challenge, but Joanna Kulesa … | MORE »

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