Digital PR

CSR Reporting: Data Is Only a Third of the Communications Equation

July 11th, 2011 by

While it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.

Are ‘Pollinators’ the New Queen Bees of the Internet?

July 11th, 2011 by

Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web.

Does Hack of Fox News Twitter Page Portend Tweets to Come?

July 5th, 2011 by

Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring?

PR News Q&A: An Audience-First Approach to Facebook Engagement

June 30th, 2011 by

WCG’s Tim Marklein discusses going beyond the number of likes and understanding how fan engagement can boost advocacy for your brand.

Avoid the ‘Audience of One’ Content Creation Pitfall

June 30th, 2011 by

Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber.

An ‘Awesome’ Headline Grabber From Facebook

June 30th, 2011 by

Mark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle.

Beyond the Buzz: What Google+ Means for PR Pros

June 29th, 2011 by

Google has once again entered the social space, this time with its Google+ project, forcing public relations professionals to reevaluate their digital strategies and consider jumping on the service once available.

Careless Research From the Web Is a Killer

June 28th, 2011 by

Michele Bachmann’s "John Wayne" utterance in her presidential declaration speech was a prime example of too much dependence on Google and other search engines for facts.

PR and Cloud Computing Forecast: Sunny Skies, Slight Chance of Rain

June 27th, 2011 by

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.