Digital PR


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Zeroing in on Your Universe of Online Influencers

You could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get … | MORE »

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Twitter Stats Spell Marketing Magic

Twitter made its official debut in 2006, but it stormed the social media stage earlier this year to become one of cyberspace’s biggest stars. Since then, research findings have begun to paint a compelling picture … | MORE »

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Keys to Gaining Customers’ Trust Online

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of … | MORE »

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Anatomy of an Online News Release

Check out these online news release must-haves for building relationships with (and getting coverage from) journalists and bloggers. | MORE »

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What Do 12,000 Petition Letters on Twitter Mean to Apple?

Last week, Apple announced a new iPhone model, the 3GS, along with a very unpopular pricing plan built around AT&T’s standard two-year service agreement.  Apple’s desire to sell a new iPhone more often than once every two years created a lot of angry iPhone owners who just | MORE »

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Keys to Gaining Customers’ Trust Online

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of … | MORE »

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Join the Rest of the Company: Automate PR and Share

Public Relations alone cannot manage corporate image, consumer brand and business reputation in a vacuum that is detached from the rest of the company. The days of “top down” messaging, control of the message or … | MORE »

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Harnessing Twitter as a Complementary Tactic Rather Than a Stand-Alone Initiative

The Twitter phenomenon has achieved Oprah-like popularity and, like every social media innovation that dominates public interest, the world’s biggest brands are now strategizing over the most effective means of leveraging their tweets. Today alone, … | MORE »

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Agencies, Clients and Social Media

Facebook.Twitter. LinkedIn. FriendFeed. The world of social media has added much more than a litany of new buzzwords to the professional communicator’s lexicon. | MORE »

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Twitter Resources

Twitter is a must-have in communications plans these days, but many executives still admit to experiencing uncertainty as to how best use it. The first step after creating an account is to find the best … | MORE »

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