Digital PR

Can Airbnb Recover From Its Own Housing Crisis?

August 3rd, 2011 by

Even a hot tech startup isn’t immune from an online crisis. While Its initial response left something to be desired, what Airbnb does from now on could define its future.

Not Always a Numbers Game: Creating a Quality Following on Twitter

August 3rd, 2011 by

Inkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter.

Not Always a Numbers Game: Creating a Quality Following on Twitter

August 3rd, 2011 by

Inkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter.

PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

August 2nd, 2011 by

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

August 2nd, 2011 by

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

How to Wrangle Your Reputation Online

August 1st, 2011 by

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive.

Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

August 1st, 2011 by

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

PR News Q&A With David Meerman Scott: Have You Asked Your Customers What They Want Lately?

July 28th, 2011 by

David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content.

Big-Screen Transparency Pays Off for Domino’s

July 26th, 2011 by

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.

PR News Q&A With Raytheon’s Corinne Kovalsky: The Keys to Increasing Twitter Engagement

July 26th, 2011 by

PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience.