As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage.
A Verizon -sponsored study surveyed senior executives worldwide on their views of how an emerging group of nontraditional stakeholders is impacting corporate reputation. 33% say that online communities will be their most important category of “non-traditional stakeholder” in five years.
Most organizations have some sort of area on their Web sites dedicated to news. Unfortunately, many organizations are not leveraging this online news area as a way to increase awareness of their products and services within their industry.
Packing your press releases with anchor text, links, metadata and more can significantly increase their shelf life while reaching a wider audience.
CaseStudy: Digital Media Destination and Internal Environmental Experts Boost Office Depot’s Green Initiative
Office supply chain looks to raise awareness of its "Buy green, be green and sell green" among the media and other stakeholders.
Communicators looking to engage with young consumers should target “teen influencers” who are highly active on social networks, according to a MyYearbook and Ketchum study.
Is the use of FAQs on Web sites outdated and unnecessary? While expert opinions vary, there are ways to upgrade your FAQ sections, or change them into more compelling content formats.
As the public’s anger builds over the Gulf oil spill disaster, just who gets the blame and what should the government and BP be focusing on from a PR standpoint?
With social media outreach booming, it’s fairly easy to attract the public’s attention to an issue or cause—but it’s what you do to engage that passionate group into action that really counts.