PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.
Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.
David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content.
PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience.
Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.
An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.
PR News’ Facebook Conference keynoter Bonin Bough of PepsiCo argues that communicators, armed with storytelling and persuasion skills, are in prime position to capture the massive opportunities in social media.