Digital PR

Twitter Watch: Followers of Best Workplaces

July 18th, 2011 by

Taking a another look at Fortune’s “Best Places to Work” list and the number of Twitter followers, NetApp wins the prize for the biggest percentage jump in followers (36%) in the last few months, followed… Continued

E-Mail Delivery Rates Up, Open Rates Are Down

July 17th, 2011 by

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.

Cyber-Criminals Hacking Away at Corporate Reputations

July 12th, 2011 by

Computer hackers have been busy so far this summer, breaking into a number of sites and stealing—and then releasing—sensitive data. Should this be cause for alarm for reputation managers?

IR and Corp Comms Practices Are About to Get a Lot More Visual

July 12th, 2011 by

Investors and analysts will eventually choose video for sitting in on earnings reports and video conversations over phone calls, enabling them to read those all-important nonverbal cues.

CSR Reporting: Data Is Only a Third of the Communications Equation

July 11th, 2011 by

While it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.

Are ‘Pollinators’ the New Queen Bees of the Internet?

July 11th, 2011 by

Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web.

Execs Admit to Social Media’s Power, But Are Behind the Curve

July 11th, 2011 by

Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place.

Tip Sheet: Five Steps to Aligning Strategy With Social Media

July 11th, 2011 by

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment.

Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products

July 11th, 2011 by

In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.

Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success

July 11th, 2011 by

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with… Continued