Digital PR


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Tradition Meets Innovation: using Dark Sites

Once a crisis reaches its tipping point, it can spread like an inferno, quickly destroying brand reputation, consumer trust and partner loyalty. When attempting to successfully manage such a fire, the most vital firefighting element … | MORE »

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Bloggers’ Influence On Mainstream Media

Media research company Cision released research results which show the growing influence of blogs in the mainstream print media. Cision’s study of the top 20 national magazines and newspapers shows that over the last 5 … | MORE »

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7 Ways to Recession-Proof Your Online Content

With the downturn in the economy encompassing nearly every aspect of our lives, businesses large and small are feeling the pinch. MarketingSherpa recently published a survey (as reported by newsandexperts.com) stating that over 60% of … | MORE »

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Using Technology To Your PR Advantage

Digital PR is something that has yet to be mastered by the industry in general. plugging In New PR technologies and reaching the media in today’s 2.0 world can be a challenge, but Joanna Kulesa … | MORE »

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Press Release SEO Tips

It seems like the press release factories never stop pumping out releases at an astronomical rate. But how many of the releases are reaching their intended audiences? Are they effective? And more importantly, are they … | MORE »

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Seven (Mostly Digital) PR Tips To Boost Brand Awareness

Since the web is such a huge presense in all of our lives, naturally increasing your brand awarness is mostly going to involve some online tactics. Below are seven PR efforts that will help increase … | MORE »

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Making Your Widget Work for You

Almost everyone understands the basic concept of a widget – what it is and what it does -  but understanding just how to maximize a widget’s functionality is another beast altogether. Since social media gives … | MORE »

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Make Your Videos Make Money

53% of all people age three and up will watch online video this year. That is a staggering amount of people, considering that last year that number was below 40%. At the MPA Video Magazine … | MORE »

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Elle and Microsoft: Know Your (Digital) Audience

Knowing your audience is the number one key to success in any industry. But at the Elle/Microsoft “Seeking the Sought After” breakfast last week, Microsoft Advertising Global Research Director Beth Uyenco explained that simply knowing … | MORE »

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Online Video’s 1% Problem

OMMA Video conference opened today. Here, digital media guru and frequent min contributor Steve Smith discusses in a Media Post article the changes in the online video world over the past year, what YouTube is … | MORE »

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