Digital PR

Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success

July 11th, 2011 by

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with… Continued

Public Relations in the Age of the Mega-Crisis: Real-Life Strategies That Work

July 11th, 2011 by

Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.

CSR Reporting: Data Is Only a Third of the Communications Equation

July 11th, 2011 by

While it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.

Are ‘Pollinators’ the New Queen Bees of the Internet?

July 11th, 2011 by

Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web.

Does Hack of Fox News Twitter Page Portend Tweets to Come?

July 5th, 2011 by

Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring?

PR News Q&A: An Audience-First Approach to Facebook Engagement

June 30th, 2011 by

WCG’s Tim Marklein discusses going beyond the number of likes and understanding how fan engagement can boost advocacy for your brand.

Avoid the ‘Audience of One’ Content Creation Pitfall

June 30th, 2011 by

Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber.

An ‘Awesome’ Headline Grabber From Facebook

June 30th, 2011 by

Mark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle.

Beyond the Buzz: What Google+ Means for PR Pros

June 29th, 2011 by

Google has once again entered the social space, this time with its Google+ project, forcing public relations professionals to reevaluate their digital strategies and consider jumping on the service once available.

Careless Research From the Web Is a Killer

June 28th, 2011 by

Michele Bachmann’s "John Wayne" utterance in her presidential declaration speech was a prime example of too much dependence on Google and other search engines for facts.