Digital PR


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Join the Rest of the Company: Automate PR and Share

Public Relations alone cannot manage corporate image, consumer brand and business reputation in a vacuum that is detached from the rest of the company. The days of “top down” messaging, control of the message or … | MORE »

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Harnessing Twitter as a Complementary Tactic Rather Than a Stand-Alone Initiative

The Twitter phenomenon has achieved Oprah-like popularity and, like every social media innovation that dominates public interest, the world’s biggest brands are now strategizing over the most effective means of leveraging their tweets. Today alone, … | MORE »

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Agencies, Clients and Social Media

Facebook.Twitter. LinkedIn. FriendFeed. The world of social media has added much more than a litany of new buzzwords to the professional communicator’s lexicon. | MORE »

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Twitter Resources

Twitter is a must-have in communications plans these days, but many executives still admit to experiencing uncertainty as to how best use it. The first step after creating an account is to find the best … | MORE »

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Best Practices for Using Web Video in Employee Communications

1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook. 2. Entertain. People love entertainment. A fast-paced and … | MORE »

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Domino’s YouTube Crisis Response: Interview with Tim McIntyre

Crisis communications for large global companies like Domino’s still requires a considered response—especially in today’s tweeting, blogging and Facebook-saturated PR environment. After a Web video showing Domino’s employees tainting food products went live on YouTube, … | MORE »

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Using PR to Boost SEO

Using public relations to boost search engine optimization (SEO) is a well-known discipline, but it’s far from simple. It’s a multi-pronged approach requiring careful analysis and execution. But the upside is the built-in quantification potential … | MORE »

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How To…Re-Brand/Redesign a Corporate Web Site

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. | MORE »

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Lessons Learned From Obama’s Social Media Program

Whether or not you voted for him, it’s hard to refute the fact that Barack Obama led a revolutionary campaign by leveraging social media to engage voters in a grassroots approach. In office, he is … | MORE »

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Measure or Die: Why Communications Executives Need to Become Fluent in Web Analytics

As the economy continues to encourage people to cut all expenses that don’t directly benefit sales, PR people are increasingly under attack. PR and public affairs executives will be the first to see their staffs, … | MORE »

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