â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued
The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.
While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns.
For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI.
Need for Strategic Direction, Experimentation and Iteration Emphasized at PR News’ Facebook Conference in San FranciscoAugust 11th, 2011 by PR News
Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ August 9 Facebook Conference.
Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever.