Digital PR

Did HP Miss the Marcom Boat on TouchPad’s Demise?

August 22nd, 2011 by

When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death?

PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

August 17th, 2011 by

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite.

PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

August 17th, 2011 by

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite.

Social Media Gives Food and Bev Execs a Bad ROI Taste

August 15th, 2011 by

While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns.

Digital Leaders Lack Resources for Keyword Research

August 15th, 2011 by

For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI.

U.K. Riots Spawn Social Media Censorship Debate

August 15th, 2011 by

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?

U.K. Riots Spawn Social Media Censorship Debate

August 15th, 2011 by

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?

You Know Your Web Site Needs a Redesign When…

August 15th, 2011 by

In 2011, an organization’s Web site needs to reflect what modern Web users expect from a quality site, including a clear call to action and a mobile-optimized design.

Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

August 15th, 2011 by

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

August 15th, 2011 by

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.