Digital PR


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Twitter Resources

Twitter is a must-have in communications plans these days, but many executives still admit to experiencing uncertainty as to how best use it. The first step after creating an account is to find the best … | MORE »

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Best Practices for Using Web Video in Employee Communications

1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook. 2. Entertain. People love entertainment. A fast-paced and … | MORE »

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Domino’s YouTube Crisis Response: Interview with Tim McIntyre

Crisis communications for large global companies like Domino’s still requires a considered response—especially in today’s tweeting, blogging and Facebook-saturated PR environment. After a Web video showing Domino’s employees tainting food products went live on YouTube, … | MORE »

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Using PR to Boost SEO

Using public relations to boost search engine optimization (SEO) is a well-known discipline, but it’s far from simple. It’s a multi-pronged approach requiring careful analysis and execution. But the upside is the built-in quantification potential … | MORE »

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How To…Re-Brand/Redesign a Corporate Web Site

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. | MORE »

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Lessons Learned From Obama’s Social Media Program

Whether or not you voted for him, it’s hard to refute the fact that Barack Obama led a revolutionary campaign by leveraging social media to engage voters in a grassroots approach. In office, he is … | MORE »

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Measure or Die: Why Communications Executives Need to Become Fluent in Web Analytics

As the economy continues to encourage people to cut all expenses that don’t directly benefit sales, PR people are increasingly under attack. PR and public affairs executives will be the first to see their staffs, … | MORE »

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Managing Challenges Associated with Digital Integration

Digital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it’s the right (and only) thing to do to … | MORE »

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Measuring the Real Value of Internet Media

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and … | MORE »

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Dare To Be Different and Get the Attention You Want

Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your … | MORE »

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