Digital & Technology

Data on Pinterest users’ re-pinning tendencies showed that caption length and diction matter.

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth.

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth.

Thanks to Deion Sanders, we now have a new standard for the most indefensible use of Twitter.

Thanks to Deion Sanders, we now have a new standard for the most indefensible use of Twitter.

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.

Facebook’s Timeline and the meteoric rise in popularity of Pinterest and Instagram have brought visuals to the fore in social media.

Facebook’s Timeline and the meteoric rise in popularity of Pinterest and Instagram have brought visuals to the fore in social media.

The lesson from the purging of some 800 questionable tweets by Mitt Romney spokesperson Richard Grenell: "Funny" is in the eye of the tweeter.