Digital PR

PR News Q&A With Bonin Bough: Is Your Organization Digitally Fit?

November 11th, 2011 by

Bonin Bough, global head digital for PepsiCo, will present the opening keynote at PR News’ Facebook Conference on Dec. 1 in Washington, DC. He offers a preview in this Q&A.

Twitter Tops Facebook in Press Release Views

November 9th, 2011 by

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.

Blocking Employee Use of Social Media? It’s Time to Rethink Why

November 9th, 2011 by

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.

Blocking Employee Use of Social Media? It’s Time to Rethink Why

November 9th, 2011 by

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.

Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

November 7th, 2011 by

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.

7 Tips to Consider for Your New Google+ Brand Page

November 7th, 2011 by

Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences.

Marriott Books Room for Customer Reviews on its Own Site

November 7th, 2011 by

Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site.

Social Media Report Card: NFL and NBA Players Unions Get Social

November 7th, 2011 by

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

Social Media Report Card: NFL and NBA Players Unions Get Social

November 7th, 2011 by

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

November 7th, 2011 by

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.