MWW Group EVP Jared Hendler provides five tips for connecting with hyper-engaged and like-minded fan sites, Facebook pages and Twitter feeds.
Digital PR
‘Basics’ of Communications Preferred by Consumers
December 6th, 2011 by PR NewsWhile much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive.
Assume There Are No Privacy Settings on Facebook, and Proceed From There
December 6th, 2011 by PR NewsA glitch on Facebook revealed users’ photos that were meant to be hidden from view.
Tip Sheet: Slow and Steady Wins Race in PR Measurement
December 5th, 2011 by Deborah RadmanThe overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.
Tip Sheet: Slow and Steady Wins Race in PR Measurement
December 5th, 2011 by Deborah RadmanThe overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.
Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze
December 5th, 2011 by PR NewsCanadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.
Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze
December 5th, 2011 by PR NewsCanadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.
Case Study: MWW Has Celebrities to Spare in a Multi-Tiered Campaign to Make Bowling Roll With a Younger Crowd
December 5th, 2011 by PR NewsTo lift the stodgy image of bowling, MWW devised an online Hall of Fame voting contest ingeniously linked to hot celebrity nominees’ fan sites.
Mitigating the Risk of Bad Research: Aggregate, Search, Cleanse and Repeat
December 5th, 2011 by Israel MirskyThere are five key questions to ask to determine if you are measuring your social media activity effectively.
Charting the Industry: Craft Messages of Ease in Times of Stress
December 5th, 2011 by PR NewsWhile more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.