Digital PR

How To…Re-Brand/Redesign a Corporate Web Site

by PR News | 04/09/2009

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. | MORE »

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Lessons Learned From Obama’s Social Media Program

by Courtney Barnes | 04/01/2009

Whether or not you voted for him, it’s hard to refute the fact that Barack Obama led a revolutionary campaign by leveraging social media to engage voters in a grassroots approach. In office, he is … | MORE »

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Measure or Die: Why Communications Executives Need to Become Fluent in Web Analytics

by Shabbir Imber Safdar and Jason Alcorn | 03/18/2009

As the economy continues to encourage people to cut all expenses that don’t directly benefit sales, PR people are increasingly under attack. PR and public affairs executives will be the first to see their staffs, … | MORE »

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Managing Challenges Associated with Digital Integration

by Courtney Barnes | 03/11/2009

Digital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it’s the right (and only) thing to do to … | MORE »

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Measuring the Real Value of Internet Media

by Mike Smith | 03/05/2009

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and … | MORE »

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Dare To Be Different and Get the Attention You Want

by PR News | 03/02/2009

Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your … | MORE »

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How to Separate Your Business and Personal Life on Facebook

by Shabbir Imber Safdar and Jason Alcorn | 02/23/2009

If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely … | MORE »

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Legal PR Blog

by PR News | 02/23/2009

Winner: Marler Clark LLP PS and Lexblog Campaign: Bill Marler’s Marlerblog (http://www.marlerblog.com) For the past 15 years, Marler Clark has carved a niche as one of the top law firms specializing in representing victims of … | MORE »

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Sustaining the Momentum

by PR News | 02/17/2009

For an 18-month project like the Jamestown 2007/America’s 400th Anniversary, which encompassed much detail and preplanning, it was necessary for the team players to come up with fresh tactics and unique messaging that would attract … | MORE »

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Selling Idea of Digital Integration to Risk-Averse Senior Execs

by PR News | 02/17/2009

Senior business executives’ continued haphazard approach to digital communications lends significant credence to the old saying, "The more things change, the more they stay the same." After all, the present time will surely be remembered … | MORE »

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