Digital PR


avatar

How to ID and Respond to Social Media Red Flags

Monitoring social media is your first line of defense. Here are some social media red flags that indicate you may have a PR crisis on your hands. | MORE »

Comments Off

avatar

The Digital B2B Campaign: Agree on the Metrics First, Worry About Tools Later

Too often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile. | MORE »

Comments Off

avatar

CMOs Take Optimistic View of the Economy

A Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend. | MORE »

Comments Off

avatar

Tip Sheet: In a Time of Change, PR Pros Must Be the Agents

As seismic changes occur abroad and at home, PR pros must become strategic, long-term planners to make sure they continue to play important roles in their organizations. | MORE »

Comments Off

avatar

Case Study: Lockheed Missile Group Launches Peer-Driven Employee Recognition Program—Results Hit the Stratosphere

Facing a possible staffing shortage of epic proportions at the end of this decade, Lockheed Martin recognized the need to praise its employees’ good work—or risk losing them. | MORE »

Comments Off

avatar

How to Get in Consumer Reports’ Good Graces

Landing a positive review in Consumer Reports can make a company’s year. Here is some behind-the-scenes insight straight from the pub’s editors on their product review process. | MORE »

Comments Off

avatar

Subject: E-Mail Is Alive and Thrives Despite—and Because of—Social Media

A new study shows that nearly all online consumers continue to use e-mail, but that doesn’t mean you can get complacent with your e-mail targeting, content and frequency. | MORE »

Comments Off

avatar

Site Registration a Deterrent to Return Visits

Three-quarters of online users take issue with having to fill out a Web site’s registration form. In fact, more than half say they may leave a site and never return because of it. | MORE »

Comments Off

avatar

Newspaper Web Sites Attract Billions of Views Online Each Month

New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power. | MORE »

Comments Off

avatar

How to Attract Secondary Audiences Through Facebook and Twitter

Just because its longtime target audience was kids didn’t mean Sesame Workshop wouldn’t reach out to other, older groups in creating awareness around Sesame Street’s 40th anniversary year. | MORE »

Comments Off