Digital PR


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Case Study: Lockheed Missile Group Launches Peer-Driven Employee Recognition Program—Results Hit the Stratosphere

Facing a possible staffing shortage of epic proportions at the end of this decade, Lockheed Martin recognized the need to praise its employees’ good work—or risk losing them. | MORE »

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Site Registration a Deterrent to Return Visits

Three-quarters of online users take issue with having to fill out a Web site’s registration form. In fact, more than half say they may leave a site and never return because of it. | MORE »

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Newspaper Web Sites Attract Billions of Views Online Each Month

New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power. | MORE »

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How to Attract Secondary Audiences Through Facebook and Twitter

Just because its longtime target audience was kids didn’t mean Sesame Workshop wouldn’t reach out to other, older groups in creating awareness around Sesame Street’s 40th anniversary year. | MORE »

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Know the Drill: Tips on Crisis Planning

Crisis simulations are a key component to any communications plan, ensuring that bases are covered for most eventualities. Here are some tips from Weber Shandwick’s Peter Duda on conducting effective drills. | MORE »

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Case Study: Celebrating Sesame Street: PR Orchestrates Massive Media, Partnership Effort for 40th Anniversary Season

How do you celebrate the longevity and social contributions of an iconic children’s TV show? If you’re Sesame Workshop, you think big, involving key influencers like the world’s largest search engine and the First Lady. | MORE »

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Crisis Drills: Operational/Comms Disconnect Is a Recipe for Disaster

If the BP communications debacle taught us anything, it’s that operations and PR must be in lockstep with each other during a crisis. That integration can be honed through carefully planned crisis simulations. | MORE »

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PR News Pop Quiz: How Do You ‘Measure’ Up?

Test your metrics know-how with this quick quiz on PR measurement from Cision and PR News. | MORE »

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How to Create On-Point CSR Reports That Pop

Reporting your organization’s CSR efforts has become an essential part of its "story." Here are six strategic and tactical pitfalls to look out for when planning and executing a CSR report. | MORE »

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A Single Voice: Accelerating the Evolution from Employee to Brand Ambassador

Without the advantages of a broad consumer base, B2B companies must look to their own employees to help get core messages out. Four communications execs from top B2Bs tell how they align internal comms with brand messaging. | MORE »

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