Digital PR

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.

Not all conversations between brands and their audiences should have the entire Web as an audience.

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.

Steve Cody’s RepMan blog takes a humorous approach to reputation issues—no surprise, considering he moonlights as a stand-up comic.

Steve Cody’s RepMan blog takes a humorous approach to reputation issues—no surprise, considering he moonlights as a stand-up comic.

Facebook has revamped its approach to privacy issues, with more than 20 new tools and resources and two new privacy-based positions.

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.

The Kansas governor’s staff couldn’t abide a disparaging tweet from a high school student, and is now being criticized for attempting to limit free speech.

Jason Winocour and Idil Cakim lay out four ways to boost your PR efforts on Facebook, and four pitfalls to avoid.

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool.