Digital PR

Jason Winocour and Idil Cakim lay out four ways to boost your PR efforts on Facebook, and four pitfalls to avoid.

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool.

Qantas promoted a luxury-themed contest on Twitter just as its labor negotiations broke down—with predictable results.

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.

Joe Ciarallo, VP of Buddy Media, lays out five of the most important social data points to track to help make the most of your PR efforts on Facebook.

Most consumers are willing to tell businesses if they receive poor service, whether it’s by e-mail or social media, despite many not believing that companies take notice of—or care about—the feedback.

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.