Digital PR

MWW Group EVP Jared Hendler provides five tips for connecting with hyper-engaged and like-minded fan sites, Facebook pages and Twitter feeds.

While much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive.

A glitch on Facebook revealed users’ photos that were meant to be hidden from view.

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

To lift the stodgy image of bowling, MWW devised an online Hall of Fame voting contest ingeniously linked to hot celebrity nominees’ fan sites.

There are five key questions to ask to determine if you are measuring your social media activity effectively.

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.