Digital PR

Tip Sheet: Content Fusion Keeps News Releases Alive

November 14th, 2011 by

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

Flesh Out the Real Deals: Follow the Five Rules of Influence

November 14th, 2011 by

Gary Lee, CEO of mBLAST, provides five tips to cut through the clutter of the social Web and figure out who is influencing your market.

Twitter Watch: Child Abuse Scandal Leaves Penn State’s Rep in Tatters

November 14th, 2011 by

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

Ashton Kutcher Opts for Lip-Synching Twitter Strategy

November 11th, 2011 by

After popping off on Twitter about the firing of Joe Paterno, Twitter king Kutcher hands the controls to his Katalyst team, throwing into question the authenticity of any of his tweets.

PR News Q&A With Bonin Bough: Is Your Organization Digitally Fit?

November 11th, 2011 by

Bonin Bough, global head digital for PepsiCo, will present the opening keynote at PR News’ Facebook Conference on Dec. 1 in Washington, DC. He offers a preview in this Q&A.

PR News Q&A With Bonin Bough: Is Your Organization Digitally Fit?

November 11th, 2011 by

Bonin Bough, global head digital for PepsiCo, will present the opening keynote at PR News’ Facebook Conference on Dec. 1 in Washington, DC. He offers a preview in this Q&A.

Opportunities in Media, Customer Relations Shared at Twitter Conference

November 11th, 2011 by

Social media and public relations experts offered practical lessons in how to build an engaged community of followers and advocates at PR News’ Nov. 10 Twitter Conference in Las Vegas.

10 Tips for Building an Engaged Facebook Community

November 11th, 2011 by

Edelman’s Monte Lutz provides 10 ways to create a strong, engaged following on Facebook, from asking questions to celebrating your fans.

Blocking Employee Use of Social Media? It’s Time to Rethink Why

November 9th, 2011 by

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.

Twitter Tops Facebook in Press Release Views

November 9th, 2011 by

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.