Digital PR

Facebook has revamped its approach to privacy issues, with more than 20 new tools and resources and two new privacy-based positions.

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.

PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.

The Kansas governor’s staff couldn’t abide a disparaging tweet from a high school student, and is now being criticized for attempting to limit free speech.

Jason Winocour and Idil Cakim lay out four ways to boost your PR efforts on Facebook, and four pitfalls to avoid.

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool.

Qantas promoted a luxury-themed contest on Twitter just as its labor negotiations broke down—with predictable results.

Most consumers are willing to tell businesses if they receive poor service, whether it’s by e-mail or social media, despite many not believing that companies take notice of—or care about—the feedback.

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.