Digital PR

2008 PR News Platinum PR Issue Winner: Podcast/Videocast

by PR News | 11/25/2008

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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2008 PR News Platinum Winner: Blog

by PR News | 11/25/2008

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Six Overlooked SEO Tips that Will Translate to Big Bucks

by Stephen Riegel | 11/24/2008

Every marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Put SEO under the microscope, and it consistently delivers. But marketers need to insure they are getting the most out … | MORE »

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Case Study: I See London, I See France: Social Media Campaign

by PR News | 11/24/2008

Company: Jockey International Agency: Cone and Periscope Timeframe: 2007 For many PR campaigns nowadays, leveraging social media tools to convey brand messaging has become de rigueur. Jockey International Inc., the iconic apparel company, did just … | MORE »

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Quick Study: Not All CEOs Distrusted; Web Habits Give Marketing Fractured Focus; CR in Modern Economy; Jump in PSAs

by PR News | 11/24/2008

*Heads of the Class: There may be a national and global shortage of trust in America’s leaders, as reflected by the tarnished reputations of corporate America, the U.S. government and the country’s financial system, but … | MORE »

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From Washington to the Web: Digital Democratizes Lobbying

by PR News | 11/24/2008

Financial institutions may win the “award” for worst year ever, but the automotive industry has begun to give banking a run for its money. Last month, the companies that once defined the America’s industrial and … | MORE »

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Case Study: The Entertainment Technology Center @ USC Puts Facebook under a Microscope

by PR News | 11/20/2008

The Situation The Entertainment Technology Center @ USC (ETC@USC) brings together next-generation consumers and top entertainment, technology, and electronics companies to ascertain the impact of new technology on the consumer. The ETC’s goal is to … | MORE »

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PR by the Numbers: Johnson & Johnson’s Mommy Problem

by PR News | 11/19/2008

On November 12, the non-profit Babywearing International launched International Babywearing Week, a week when “nonprofit babywearing groups all over the world are celebrating babywearing, and thousands of volunteers are working to publicize the benefits of … | MORE »

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Fight Fire With Fire: Using Corporate Blogs to Upend Crises Online

by PR News | 11/17/2008

Reputational crises that begin in the blogosphere are very common; reputational crises that end in the blogosphere, on the other hand, are less so. Dell is perhaps the most well-known example of an organization whose … | MORE »

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How To…Respond to Media’s Facts and Opinions

by PR News | 11/03/2008

A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a … | MORE »

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