Digital PR


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How to Avoid Mistakes in Crafting Press Releases

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists. | MORE »

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3 Quick Tips to Better Press Releases

As a communications professional you have one primary goal—communicating your message. | MORE »

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10 Takeaways from PR News’ Chicago Writing Boot Camp

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago. | MORE »

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5 Tips for Breaking Through to Journalists You Don’t Know

The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.  | MORE »

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Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices

The babies just keep on coming. More than a few states in America are experiencing baby booms.  | MORE »

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Digital Technology: Uncomplicated, But Oh So Frustrating; Brands Must Take Additional Pains To Build Up Character

Just 15% of Americans believe that digital technology has complicated their lives while 87% said that frustrations with usability on the Web and mobile devices have created negative perceptions about brands. | MORE »

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How To Adopt the 5 Gospels of News Writing

The purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air. | MORE »

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Keep Your Email Pitches Short—Then Make Them Even Shorter

Learn the tools to craft an email pitch that grabs a journalist’s attention. | MORE »

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Write a News-worthy and Share-worthy Press Release

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers. | MORE »

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It’s Called ‘Social’ Media for a Reason

Social media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.  | MORE »

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