Digital PR


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Protect Your Brand from a Twitter Hack with Quick Response, Enhanced Security

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it’s next on hackers’ hit lists. | MORE »

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Facebook Emerges from Dark Ages to Offer New Video Measurement Statistics

By offering these new metrics which are tied to highly-accurate Facebook accounts, communicators and page owners can look forward to more precise video statistics, and Facebook can look forward to cutting a bit into YouTube’s video hosting dominance. | MORE »

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A New Way for PR Pros to ‘POST’ Mobile Content

With so-called “responsive design” now making it easier for brands and organization to optimize their mobile platforms, the conversation has started to shift to how to create a mobile layout that will engage audiences and keep them coming back. That presents both challenges and opportunities for communicators of all stripes. | MORE »

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Getting Above the (Digital) Fold

As more and more of the major media outlets adopt a digital-first model, their Twitter accounts (and related keywords) present communicators with another PR vehicle to extend their reach. | MORE »

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Unify Paid, Earned, Owned Initiatives

To run highly effective communications campaigns, our silos need to collapse and we need to embrace all three pillars of P/E/O. | MORE »

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When it Comes to Spending on Social, Facebook Dominates

Asked what’s been the most effective social media channel, 50% of respondents said Facebook, with Twitter trailing far behind (27%). | MORE »

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6 Reasons Why Your Email Pitches Wind Up as Spam

Knowing these common reasons why your email pitches are getting blocked by spam filters might help you recover your belief in your ability to control your fate—and give your pitches a fighting chance.  | MORE »

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Communicators Beware: The Big Debate Around Big Data Is Heating Up

Placing limits on how data is used is certainly not going to make it go away. PR professionals still need to learn how to harness the power of Big Data. | MORE »

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3 Questions Brands Should Ask Before Launching on Snapchat

Snapchat’s new messaging features inspire thoughts on how communicators can use direct messaging apps to share content and raise brand awareness.  | MORE »

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A Chrome Extension That Fixes Incorrect Usage of “Literally?” That’s Cool. Literally.

A programmer named Mike Walker has invented a Google Chrome extension that changes every use of “literally” to “figuratively.” | MORE »

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