Digital PR


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How To Adopt the 5 Gospels of News Writing

The purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air. | MORE »

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Keep Your Email Pitches Short—Then Make Them Even Shorter

Learn the tools to craft an email pitch that grabs a journalist’s attention. | MORE »

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Write a News-worthy and Share-worthy Press Release

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers. | MORE »

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It’s Called ‘Social’ Media for a Reason

Social media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.  | MORE »

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3 PR Tips to Improve Returns on Instagram

On Wednesday, Instagram rolled out a Windows Phone app, meaning that it is available on the top three mobile OS platforms. | MORE »

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Case Study: The Greater Ft. Lauderdale Convention and Visitors Bureau Reminds Consumers It’s Always Sunny in Florida

Marketing Florida’s inviting beaches and sun-dappled weather is an easy sell, but the real challenge is finding the best way to remind people to visit when its not peak season. | MORE »

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PR News to Celebrate PR People Award Winners and Honorable Mentions at National Press Club

PR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10. | MORE »

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What Makes a Story Go Viral

This is what it takes to create the story that goes viral on social media.  | MORE »

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What’s Your CEO’s Media Relations Persona?

Chip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed. | MORE »

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5 Tips to Maximize Twitter Engagement

Twitter debuted on the New York Stock Exchange today, and so far is performing exceptionally well. Now that the company is public, there will likely be several innovative tools developed with brands in mind. | MORE »

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