Digital PR


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7 Tech Trends Chief Communications Officers Should Track in 2016

It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession. | MORE »

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How AARP and its Agency Created the Year of the Boomer

By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.  | MORE »

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10 Tips for Targeted Media Pitches

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard. | MORE »

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5 Areas Where You Can Optimize News Releases for SEO

Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus. | MORE »

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Facebook Responds to Criticism of ‘Safety Check’ Disparity

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris. | MORE »

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From Pitching to Metrics: 5 Tips to Improve Your PR Efforts in 2016

In preparation for a successful 2016, here are some tips PR professionals may want to consider. | MORE »

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5 Ways Social Media Can Extend the News Cycle

Social media has redefined how the news is being delivered and how strategies to share stories are developed. | MORE »

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Agency Fuses Star Power With #HELLOHarlemNYC for the Boys & Girls Club

Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.  | MORE »

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Pinterest’s ‘Visual Search Tool’ Highlights Products on the Platform

It just got a whole lot easier for consumers to search for products on Pinterest. | MORE »

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How to Get Your Press Releases Found in Google Searches—and Avoid SEO Penalties

Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article. | MORE »

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