It’s relatively easy to anticipate macro trends in technology for 2016. It is much harder to predict how those trends will change the communications profession.
By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.
PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.
Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.
In preparation for a successful 2016, here are some tips PR professionals may want to consider.
Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.
Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article.