Digital PR


avatar

3 Ways PR Pros Can Use Game Dynamics to Stand Out

In his keynote address at PR News’ Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications. | MORE »

Comments Off

avatar

‘National Coffee Day’ Fuels Creative Marketing for Dunkin’, Starbucks and Others

If you encountered a longer-than-usual line at your local Starbucks, Dunkin’ Donuts or McDonalds today, you should at least have a free cup of coffee to show for it. Today is National Coffee Day, an unofficial holiday that many coffee chains are celebrating by giving away free cups of joe. | MORE »

Comments Off

avatar

Abandon ‘Platform-First’ Approach to Social Media

Much of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.  | MORE »

Comments Off

avatar

Giving Your Stories a Sharper (and Bigger) Reach

By blending the benefits of earned placement with the strengths of owned media, content marketing can provide a unique opportunity to engage with an audience. | MORE »

Comments Off

avatar

Communicators’ Challenge: Fresh Ideas at Legacy Brands

The yearlong process of getting Wells Fargo Stories up and running speaks to the challenges that senior communicators working for legacy brands sometimes face when they want to introduce new PR programs, particularly in the digital space. | MORE »

Comments Off

avatar

4 SEO Tips to Maximize the Impact of Your Content

Mike Samec of Gibbs & Soell will be leading a PR News SEO workshop on Oct. 10, and as a preview offers four tips for PR pros to produce content that Google’s search algorithm will favor. | MORE »

Comments Off

avatar

#X Marks the Spot for AT&T Campaign Against Texting While Driving

AT&T’s “It Can Wait” campaign demonstrates that—for brands that want to be associated with safety and sound thinking—a one-shot deal won’t suffice.  | MORE »

Comments Off

avatar

4 Questions That Lead to a Successful SEO Strategy

Before you get into the nitty-gritty of SEO, there are some fundamental questions that PR pros need to ask themselves. | MORE »

Comments Off

avatar

6 Best TED Talks for Communicators

Few examples of digital storytelling are as popular or entertaining as TED talks, easily digestible and entertaining presentations which cover topics ranging from science and technology to design and business. | MORE »

Comments Off

avatar

Pew Study: Millennials Read More Books Than Older Generations

According to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials. | MORE »

Comments Off