Digital PR


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When it Comes to Spending on Social, Facebook Dominates

Asked what’s been the most effective social media channel, 50% of respondents said Facebook, with Twitter trailing far behind (27%). | MORE »

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6 Reasons Why Your Email Pitches Wind Up as Spam

Knowing these common reasons why your email pitches are getting blocked by spam filters might help you recover your belief in your ability to control your fate—and give your pitches a fighting chance.  | MORE »

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Communicators Beware: The Big Debate Around Big Data Is Heating Up

Placing limits on how data is used is certainly not going to make it go away. PR professionals still need to learn how to harness the power of Big Data. | MORE »

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3 Questions Brands Should Ask Before Launching on Snapchat

Snapchat’s new messaging features inspire thoughts on how communicators can use direct messaging apps to share content and raise brand awareness.  | MORE »

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A Chrome Extension That Fixes Incorrect Usage of “Literally?” That’s Cool. Literally.

A programmer named Mike Walker has invented a Google Chrome extension that changes every use of “literally” to “figuratively.” | MORE »

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Browser Flaw Creates Major Communications Challenge for Microsoft

It’s a delicate balance for PR pros and communicators: What is your obligation to consumers when your online products and services have been compromised in some way? | MORE »

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Case Study: Wielding Opinion Research to Combat Childhood Hunger

In 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools. | MORE »

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Using Direct-to-Audience Digital PR

For the past decade, savvy corporate PR pros have been moving toward engaging target audiences directly, using social media. That is “Retail PR.” | MORE »

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A New Way for PR Pros to ‘Milq’ Their Content

Milq, a new website and app launching on Monday, is designed to help users curate content into a permanent collection of topic pages, or “beads.” For PR pros and communicators, the platform is an online-media vehicle that could help them separate their content from the pack. | MORE »

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Google+ or Google Minus? With Creator’s Departure, Questions Raised Anew

In a heartfelt post on his personal Google+ page, Gundotra praised his colleagues and Google CEO Larry Page, going on to explain that “now is the time for a new journey.” | MORE »

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