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Media connections can help you get a story out to the masses, which in turn can earn you brand exposure and a wider audience.
Follow a reporter’s rules for writing and you will increase the potential for exposure for your releases.
Apple’s live events continue to be powerful communications vehicles, even without Steve Jobs’ charisma and celebrity.
If your clients aren’t prepared for IPv6, they place themselves at a competitive disadvantage. PR pros have a responsibility to point this fact out and offer recommendations to eliminate this blind spot.