Digital PR


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CES 2015: 7 Ways Wearable Technology Is Getting Smarter

As expected, wearable technology has stolen much of the spotlight in Las Vegas this week at the 2015 CES show. | MORE »

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PR Insider: Empowering Your Client in Three Simple Steps

In a highly competitive environment, strong relationships will make the difference between your client leaving you behind or staying with your agency.  | MORE »

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3 Lessons Brad Pitt Can Teach You About Using Metrics to Power PR

Barry Reicherter of Finn Partners and a speaker at PR News’ upcoming Google Conference for Communicators in San Francisco offers data and analytics lessons as seen through the fulcrum of three movies starring Brad Pitt. | MORE »

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CES 2015: 5 Things to Watch for PR Pros

What trends should PR pros keep a close eye on at this year’s CES? How will they affect the industry? Let’s take a look at five things to watch at CES 2015 for professional communicators. | MORE »

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4 Visual Storytelling Tips for Social Media

The ability to meld their visual storytelling with their social media channels is shaping up to be one of the biggest challenges this year for business communicators. | MORE »

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PR Insider: Leverage Digital Programs to Boost Your Company’s PR Success

Gain a better understanding of how PR pros help build brands in the online space with this guide to help your company take its digital program to the next level. 

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PR Opportunities Abound in China

The Chinese market is innovating in ways different than what we are used to in the west. Where we see boundaries, entrepreneurs in China envision new ways to combine social media and ecommerce. | MORE »

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Visual, Mobile Issues Confront Communicators in 2015

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps. | MORE »

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Less Is Not More

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.
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Beyond 140 Characters: Tips for Long-Form Writing

If you can’t say it in 140 characters or fewer, does it need to be said? It does. Public relations is not a 140-character profession.  | MORE »

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