Digital PR


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7 Ways to Think Like a CEO on Social Media

Tying social media to business outcomes can be as much fun for PR and marketing professionals as being stuck in traffic on your way to the airport. It can be an unpleasant fact of life. … | MORE »

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The ‘Star Wars’ Trailer Unleashed the Trolls. Here’s How to Deal With Them in Your Space

In a social media age trolls are ready to pounce on a new product, service or performance. The latest example? The trailer for “Star Wars: The Force Awakens,” which rolled out last Friday and was immediately met with criticism and parodies.

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Think Through the Downsides Before Engaging on Twitter

While it’s virtually impossible to stop Internet trolls from taking shots at your brand, a series of recent Twitter fails should be cause for concern among communicators.

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Branded Content is Now Top Priority

In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy.

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How to…Strategize for Mobile Apps

Whether for internal or external audiences, putting information and tools into the palms of your customers’ or employees’ hands seems to be a requirement. But is an app the best solution?

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Communicators Leverage LinkedIn to Raise Awareness

Brands are so enthralled by Facebook, Instagram, Twitter and other consumer-facing social channels that they tend to give LinkedIn short shrift. However, business communicators ignore LinkedIn at their own peril.

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Helping the PR Team Soar

Linda Rutherford, who leads PR at Southwest Airlines, talks about how to motivate her communications team and the role of storytelling at the company.

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Communication Lessons From the Ebola Outbreak

Through my work with Linking the World, I’ve been involved in coordinating efforts during numerous crises, including the Ebola outbreak. While each situation is unique, the importance of effective communication in these instances isn’t.

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Mike Nichols’ Career Offers Lessons for All Communicators

Mike Nichols’ career is one for people of all backgrounds to admire. Communicators in specific can look to his work and draw some important lessons.

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Computer Engineer Barbie Needs Men to Fix Her Computer Problems

The “I Can Be” series of Barbie dolls and books, which is designed to focus on female empowerment, is the latest Barbie product to spark outrage.

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