Digital PR


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6 Ways PR and Content Marketing Should Collaborate

For a cohesive and integrated program, it’s necessary for both PR and content marketing to collaborate in order to create a comprehensive marketing plan that will improve an organization’s market awareness and increase lead generation and nurturing capabilities.

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4 Types of People Who Can Help Inform Your Content Marketing Strategy

Content marketing. Brand journalism. Branded content. Call it what you will, but communicators are increasingly on the hook to produce editorial-based content that can help tell their brand’s story and, with any luck, put more fannies in the seats.

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Content Marketing Grapples With Growing Pains

The growing challenge of how to develop (and sustain) content marketing programs was cast into the spotlight earlier this month when Verizon Wireless shuttered its Web publication, SugarString, a little more than two months after its debut.

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A New Lead

PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.

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‘YouTube Rewind’ Spotlights Viral Hits. Does Your Video Measure Up?

You may get some inspiration from YouTube Rewind: Turn Down for 2014, a video mashup featuring some of the most popular trends of the year.

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2014 PR People Awards: Spokesperson of the Year

Winner: David Daigle, Associate Director for Communications, Public Health Preparedness and Response, U.S. Centers for Disease Control and Prevention Dave Daigle is a nationally recognized expert on crisis and emergency risk communications. In 2014, Daigle … | MORE »

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2014 PR People Awards: Public Affairs/Government Communicator of the Year

Winner: Tim Ryan, General Manager at Sawyer Miller Weber Shandwick Across the Weber Shandwick network, Tim Ryan is the go-to expert when it comes to campaigns designed to help consumers make informed healthcare choices. He … | MORE »

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2014 PR People Awards: PR Team Leader

Winner: Allison Falkenberry, Vice President of Brand & Corporate Communications, Rodale Inc. In her role as vice president of brand and corporate communications, Allison Falkenberry leads a team that develops the strategy and execution of … | MORE »

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2014 PR People Awards: PR Professional of Year: Nonprofit/Association

Winner: Lauren Lawson-Zilai,  Director of Public Relations and National Spokesperson, Goodwill Industries International Lauren Lawson-Zilai designs and directs the public relations strategy for Goodwill Industries International, a leading nonprofit provider of job training programs and … | MORE »

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PR People Awards: PR Professional of the Year: Corporate

Winner: Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN As ESPN’s senior vice president, corporate communications, Chris LaPlaca is responsible for the company’s worldwide internal, public and media relations strategies, including oversight of consumer, corporate … | MORE »

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