Digital PR


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Case Study: Lois Paul and Partners Teams Up With SynapDx to Help Spread New Message About Early Autism Detection

Without any prior PR experience, SynapDx needed LPP’s expertise in story development and media relations in order to promote the first clinical study of its kind. | MORE »

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The ‘Did You Get My Email?’ Phone Call to Reporters Has Little Ring Left

Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters. | MORE »

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Social Media Starting to Become Legitimate Tool for Internal Relations

Leaders in social media for internal communications may offer useful lessons for the rest of us.  | MORE »

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Forbes’ DVorkin: Mobile Is Going to Crush Newsrooms

Given the proliferation of media voices, companies need to legitimize their content. Forbes’ Lewis DVorkin knows about that better than anyone. | MORE »

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What You Need to Know About Instagram’s New Messaging Feature

Facebook’s Instagram, announced its newest messaging feature that will allow users to directly message 15 friends simultaneously. | MORE »

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On the Selfie’s Emerging Role in PR (Just Ask Obama)

On Tuesday, Barack Obama took part in an impromptu smartphone self-portrait with Danish Prime Minister Helle Thorning-Schmidt and British Prime Minister David Cameron during a memorial service for Nelson Mandela. It’s been producing plenty of headlines, as people debate whether or not it was appropriate. | MORE »

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PR Insider: Becoming What You Will Be, and Other New Years’ PR thoughts

It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option. | MORE »

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How to Keep Your Press Releases Out of the Spam Folder

What happens if spam filters catch your press release? The answer is simple: nothing. | MORE »

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PR Tips on How to Leverage Google+

Google Catalog. Google Wave. Google Answers. They’re all part of the Google graveyard, online platforms that the Web giant rolled out in the last several years but ultimately shutdown. However, Google+, which launched in 2011, has been a raging success, now ranking as the second-largest social networking site in the world after Facebook. So how can PR folks leverage Google+? | MORE »

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PR Points to Remember When Reaching out to Millennials

Millennials are a much sought-after demo by communicators, but they’re not an easy bunch to nail down. In 2008 and 2012, the Obama presidential campaign wisely targeted Millennials (born between the early 1980s and the … | MORE »

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