Digital PR


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Crystal Light Taps Variety at Red Carpet

To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities. | MORE »

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The Week in PR—April 20 – April 24, 2015

Bracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa. | MORE »

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5 Steps to Building a Thought Leadership Campaign

Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made. | MORE »

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How to Create Visual Content People Actually Want to Look at [Infographic]

In an era where catching people’s attention is getting more and more difficult, making your content look good is just as (if not more) important than actually having good content. But creating stunning visual content is much more difficult than it may seem, and the Internet is full of bad design and poorly executed visuals to prove it. | MORE »

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4 Elements of a Successful Blog Strategy

Whether your brand is just starting a blog or you are looking revamp an existing one, there are key points to keep in mind when developing a blog strategy.  | MORE »

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PR Insider: Making Facebook Work for PR

PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created. | MORE »

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What Facebook’s Latest News Feed Changes Mean for PR Pros

For brands and organizations, the change means that they’re most likely going to have to redouble their efforts to produce more user-generated content. | MORE »

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Google’s ‘Mobilegeddon’: 5 Tips to Fix Your Mobile Mistakes

Google released a significant overhaul of its search algorithm Tuesday in an effort to boost search rankings for “mobile-friendly” sites. If you aren’t quite ready for “mobilegeddon,” don’t panic. Here are five tips to help you fix your most egregious mobile mistakes. | MORE »

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9 Surprise PR Tactics That Will Make You Irresistible to Reporters

“One of the most challenging aspects of working in PR is building relationships with reporters,” says author Tania Luna, who will be the keynote presenter on day two of PR News’ Digital PR Conference in Miami. “Luckily, things get a lot easier when you have the science of surprise on your side.” | MORE »

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What It Takes to Succeed on YouTube [Infographic]

To stand out on YouTube, stop thinking of it as a video repository. Start thinking like the people who make their living from YouTube. This means finding an approach to producing video content on a regular basis, designing video to take advantage of YouTube features and building subscribers. | MORE »

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