The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.
The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.
Social listening doesn’t cut it. Audience intelligence is replacing it.
Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.
By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.
On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.
With some 176,000+ people converging on Las Vegas, January 6-9, for CES, how does one survive? Get around? Think?