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For the tech giant, creating the potentially revolutionary product was the easy part. Now comes the hard part—deciding whether or how to help people use it in a society that may not be ready to accept it.
Bieber’s recent actions have sparked some negative press, which may erode his brand and turn off his fancies, which is composed mainly of teenage girls.
When U.S speedskaters, who were widely favored to grab the gold, failed to even come close, the search for a “culprit” was on.
It’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors.
Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.
The Appalachia division of Chevron distributed 100 gift certificates for free pizza to Pennsylvania residents after a natural gas well explosion.
Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis.
Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.