While gut instinct may prove a legitimate guide, I’ve found that asking a few simple questions can make choosing which projects to bypass a lot easier.
While we would not advise brands and organizations to avoid social media platforms altogether, Lawrence’s decision could inspire companies to be a bit more selective with the kind of content that they post on their social channels.
Debates about responsibility are beside the point right now for the laundry detergent manufacturers. Before a groundswell of public opinion rises demanding that the products be taken off the shelves, real plans to reconsider packaging and labeling will have to be announced—and soon.
Shy bladder sufferers are less than amused by a new ad in which “painfully awkward” Rob Lowe says that he can’t urinate in public. The International Paruresis Association wants the ad pulled. DirectTV says no go. Either way, the kerfuffle is another example of “earned” media generated by paid media.
As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied.
In times of crisis, especially deadly ones, having a strong leader is the best—perhaps the only—remedy for emotional deflation. In Virgin Galactic’s case, Richard Branson didn’t leave his company wanting.
Dropbox says that stolen credentials posted to Pastebin on Monday were not taken from their servers but from an unspecified third-party. After last week’s Snapchat hack, there is reason to worry about the future safety of your information.
As fears of an Ebola epidemic rise in the U.S., politicians and journalists have been asking who exactly is in charge of fighting the disease here and communicating key messages.