Crisis Management


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Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal

Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.  | MORE »

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Post Burger-King Hacking, 3 Digital Security Tips for PR Pros

Burger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility. | MORE »

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CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ Rant

When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions. | MORE »

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Biggest PR Blunders of 2012: Cultivate Communities Now to Mitigate a Crisis Later

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned. | MORE »

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How to Pitch During a Crisis: Lessons From Sandy

While communicators must be sensitive in what they pitch to the media  during a disaster, opportunities abound. | MORE »

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Image Patrol: News Corp. vs. BBC: Crises Linger For Two Major Media Properties

While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared. | MORE »

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Use the Event Hazard/Outrage Scale as Preparation for Crisis Campaigns

Two leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly. | MORE »

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Tip Sheet: Identifying and Nailing the Online Defamer

It’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action. | MORE »

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Customer Service and PR: How One Discipline Helps the Other

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company. | MORE »

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Have Advance Crisis Knowledge? Better Use Your Time Wisely

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency. | MORE »

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