Crisis Management

This week’s PR Roundup acknowledges the heartfelt response by the Kansas City Chiefs organization and players after a Super Bowl parade shooting, the results of a new study on how PR leaders are using AI, and why its important to learn more about Gen Z’s election 2024 expectations.

By incorporating specific principles into crisis communication protocols, organizations can navigate the complexities of information leaks more effectively. Crisis expert Eric Rose looks at several communications leaks–and brands’ responses–from Amazon, IBM, United Airlines and Xbox.

This week’s PR Roundup looks at customers pushing back on McDonald’s rising prices, the PR Council’s latest update to their AI guidelines, and a chapel in Las Vegas looks to marry the most famous couple of the year on Super Bowl Sunday.

This week’s PR Roundup looks at Elmo’s impact on mental health, a preview of Super Bowl advertising themes and a new frontier for niche PR: Higher education.

This week’s PR Roundup looks at what went wrong in a recent tech layoff, this year’s findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications. 

In December of 2023, the fashion brand Zara found itself in the spotlight for negative reasons due to the outcry over imagery that some have seen as incendiary. Here’s a look at the crisis and what businesses can learn from Zara’s high-profile mistakes.

It’s clear many CEOs know how important earned media, including PR, is to trust and credibility, but not all fully grasp its impact on the bottom line.

This week’s PR Roundup follows up on Aaron Rodgers’s dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick’s departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.

Our author looks at the crisis response to the recent incident involving an Alaska Airlines Boeing 737 Max 9 jet that suffered a panel blowout while in flight—and how the use of cliches should be avoided.

Because of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.