Corporate Responsibility


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Evolution of an Eco Experience

Many of today’s environmental problems are ones that are most influenced by the behavior of everyday people. Our individual actions—mowing the lawn, cleaning the house, driving the car—produce small amounts of pollution that when added … | MORE »

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How Cause Marketing Can Help Generate Publicity

One sure-fire way to generate buzz for both your company or product/campaign is to align it with a cause. Following are some short tips for your review and edification: Pick your favorite non-profit organization and … | MORE »

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Time Names Top Ten Green Stories for 2008

Time Magazine has just named its top ten green stories for 2008. The choices range from completely unsurprising (i.e. Barack Obama, offshore drilling) to eyebrow-raising. Check it out and see if you agree with Time: … | MORE »

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The Ten Commandments of Cause-Related Marketing

Cause-related marketing is a partnership between a for-profit and a nonprofit where each has something to offer the other, and both realize a benefit. When you select a potential partner that has a natural affinity … | MORE »

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Starting from Scratch—Five Steps Toward a Greener Business

Perhaps it’s not time to appoint a chief sustainability officer just yet, but you might be closer than you think. More than ever, companies are realizing that “going green” is not only cool and good … | MORE »

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80% of Americans Influenced by Green Concerns

Looks like more and more people are "going green." According to a recent survvey by the National Marketing Institute, 80% of American adults say they are motivated to some extent by green considerations. In the recent … | MORE »

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Six Reasons to Give

If you run a business, you undoubtedly feel many pressures on your time and money. Why would you want to add "giving to the community" to your "to do" list? Here are six reasons ….. … | MORE »

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Four CSR Program Basics

Following are four tips on how to benchmark your new or existing green and/or CSR efforts: 1.    Identify issues related to the environment, employment, the community, policy, and governance that are important to the company and … | MORE »

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Baby You Can Drive My Car…Environmentally 

Last year’s PR News Platinum Award winner in the category of cause-related marketing partnered a top auto maker and educational publisher while leveraging environmental awareness. | MORE »

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What Do We Mean by "Sustainable Globalization?"

Globalization is defined as “the rapid expansion and integration of business activities across borders in response to dramatic technology and government policy changes in the latter part of the 20th century." Globalization has integrated national … | MORE »

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