Corporate Responsibility


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Best Practices for Increasing Visibility of CSR Campaigns

Christine Dotts, CSR PR manager for Intel, provides the following best practices based on the widespread success of the company’s CSR initiatives: •    Tell the story: “We are constantly looking for opportunities throughout the organization … | MORE »

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Finding the Right Media Hooks for a CSR Story

When UPS executives set out to initiate aggressive media outreach around its various environmental endeavors, they decided to use the following nine stories as news hooks, upon which they could build their overall campaign message: … | MORE »

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Case Study: UPS Leverages Media Relations & Cohesive Messaging to Trumpet Its Sustainable Spirit

Company: UPS Agency: Fleishman-Hillard Timeframe: 2008 With 99,000 vehicles logging 2 billion miles a year, UPS is the Shaquille O’Neal of carbon footprints. And that’s not to say that the company wasn’t sensitive to environmental … | MORE »

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Green is Fundamental to Business Strategies Despite Economy

According to a recent survey conducted by Zogby International and Cisco, nearly one-third of businesses say green strategy will not be deterred by economic conditions. Three in ten (29%) U.S. business leaders say their green … | MORE »

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Give them Sustainability without Compromise

Sustainability sounded good when money was flowing in. But now that the economy is broken, business sustainability is taking a back seat to business survival. However, now more than ever, this is a time to … | MORE »

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New Study: Companies Failing To Report Climate Change Impact

Climate change-related disclosure continues to be weak or altogether nonexistent in SEC filings of global companies with the most at stake in preparing for a low-carbon global economy, according to two major studies released today … | MORE »

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Despite the Recession, Execs Say CSR is Important

According to the just released results of IBM’s second annual global corporate social responsibility of senior business executives, CSR still remains a priority. The problem is their ability to attain it. Nearly all of the 224 … | MORE »

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Dealing with the Rise of Green Consumer

For decades, investors have jumped on the bandwagon about how consumers can use their dollars responsibly. It’s called investing in Ethical Funds (ie. ensuring your money is invested only in socially responsible and Earth-friendly companies). … | MORE »

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Integrating CSR Into Your Business

At no other moment in history has the awareness and demand of “green” been greater for both companies and consumers.  Consumers are concerned about unpredictable prices at the gas pump, increasing energy bills, questions about … | MORE »

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Don’t Talk About Green

And while we’re at it, let’s not talk about climate change, environmentalism or being socially responsible. Instead, let’s talk about efficiency and reflecting the true cost of our lifestyle choices in our product prices. This … | MORE »

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