Corporate Responsibility


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Climate Change Risks Could Cost Developing Countries Up to 19% of GDP by 2030

Report says action on climate adaptation may significantly reduce losses and increase economic sustainability. | MORE »

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How to Launch and Execute Green Marketing

Following are basic guidelines to help you implement a green marketing campaign. | MORE »

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The Importance of Community Relations

For PR firms considering how to integrate a community relations policy into their portfolio of programs, read on. | MORE »

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Climate Change: Emerging Front in Crisis Communications

Crisis communications guidelines to follow in the environmental arena | MORE »

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Best Practices for Launching an Environmental Stewardship Campaign

Following are several tips that will help you craft an effective program. | MORE »

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Put Your Greenest Foot Forward: How to Create Compelling Environmental Credos

Even for the most seasoned writer, corporate credos pose a special set of challenges. On one hand, the author must reshape abstract principles into a sharp and compelling value statement. On the other, his or … | MORE »

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Best In-Class: Environmental Credos Worthy of Emulation

Check out these three brands that practice what they preach when it comes to sustainability. | MORE »

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Sustainability: A Key Issue in Marketing

Why it’s important to leverage sustainability for your organization in ways other that affect the bottom line. | MORE »

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Volunteerism Unfazed by Recession

Even during a time of a prolonged recession (sorry Newsweek), volunteerism remains strong says new report. | MORE »

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Giving Something Back

Why being charitable can be a big boost to your company’s bottom line. | MORE »

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