Corporate Responsibility


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Despite the Recession, Execs Say CSR is Important

According to the just released results of IBM’s second annual global corporate social responsibility of senior business executives, CSR still remains a priority. The problem is their ability to attain it. Nearly all of the 224 … | MORE »

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Dealing with the Rise of Green Consumer

For decades, investors have jumped on the bandwagon about how consumers can use their dollars responsibly. It’s called investing in Ethical Funds (ie. ensuring your money is invested only in socially responsible and Earth-friendly companies). … | MORE »

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Integrating CSR Into Your Business

At no other moment in history has the awareness and demand of “green” been greater for both companies and consumers.  Consumers are concerned about unpredictable prices at the gas pump, increasing energy bills, questions about … | MORE »

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Don’t Talk About Green

And while we’re at it, let’s not talk about climate change, environmentalism or being socially responsible. Instead, let’s talk about efficiency and reflecting the true cost of our lifestyle choices in our product prices. This … | MORE »

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SR Continues to Deliver Strong Returns

Times are tough and budgets are tight. Companies need to think about sticking to their knitting and getting back to fundamentals. This is no time to be thinking of corporate social responsibility, right? Not so … | MORE »

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Best Practices for Philanthropic Employee Relations Initiatives

When looking to launch your own employee relations campaign around a CSR initiative, don’t overlook the following key components, as identified and described by Beth Courtier, head of BT’s Charity Program, and Joanna Sheehy, project … | MORE »

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Case Study: BT Supports Its Employees’ Volunteer Efforts via Global Communications & the Web

Connecting employees who are scattered around the globe is a monumental challenge for any organization, and BT, a global provider of communications solutions and services, is no exception. | MORE »

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Debunking the Myths of Avoiding CSR Efforts

There are all sorts of excuses—mainly myths—to avoid implementing CSR initiatives: Myth # 1 – CSR will hurt your bottom line. Truth – CSR will help save money and save the environment. In 2002 Xerox’s waste … | MORE »

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More Than Half of Shoppers Consider Sustainability

According to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte, fifty-four percent of shoppers demonstrated that they actively consider environmental sustainability characteristics in their buying decisions. But while shoppers are often … | MORE »

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Green Products Reign in a Poor Economy

In this turbulent economic climate, environmentally friendly products may have the best prospects for success. The 2009 Cone Consumer Environmental Study indicates that despite the recession, only 8% of Americans consider themselves any less likely … | MORE »

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