Corporate Responsibility


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Human Rights Threat Matrix: Corporate Responsibility Through a Legal Lens

A company’s reputation and brand image are never more important than in an economic downturn—and never more vulnerable than when an unforeseen event captivates the media. While many companies appropriately tout their corporate responsibility (CR) … | MORE »

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Greenwashing Affects 98% of Products with False Labels

According to a report on the Seven Sins of Greenwashing released today by TerraChoice Environmental Marketing, between 2007 and 2009, the in-store availability of so-called ‘green’ products has increased between 40% and 176%, with 98% … | MORE »

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Cause Branding Best Practices

When A&E Network launched its “Recovery Project” cause-branding campaign in 2008, its executives, along with those at agency partner Civic Entertainment Group, had to overcome the challenge of de-stigmatizing addiction. Thanks to their integrated marketing … | MORE »

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Carpet One PR Campaign Takes the Workhorse of Philanthropy and Gives It New Legs  

It takes nothing away from the dreadful disease to say that breast cancer has become the workhorse of the philanthropic world. If a pink ribbon will stick to it, it’s been stuck. Sales from the … | MORE »

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Building a Sustainable Workforce; Green Benefits Your Company, Your People And Your World

The days when it seemed like sustainability and green practices might be a passing fad have come and gone. Going green has evolved to “living green” and turned into a movement that is backed up … | MORE »

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How CSR Can Have the Opposite Effect

This Valentine’s day, I enjoyed a corporate love-in. I was fortunate enough to attend my fourth annual Business in the Community (BITC) conference in six years. It is always fascinating to hear what the leaders … | MORE »

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Many Companies Plan to Increase Sustainability

When it comes to investing in sustainable business behaviors and programs, more than half of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two … | MORE »

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Despite Recession, American Consumers Still Buying Green

Even during a bad economy, more American consumers are buying green products, says a new study commissioned by Green Seal Inc. and EnviroMedia Social Marketing, conducted by Opinion Research Corporation. The study, dubbed the 2009 … | MORE »

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At Nickelodeon Magazine, More Than Just the Slime Is Green

Every second, a tree in the United States is logged to produce magazine paper, resulting in 35 million trees being cut down each year. Our industry pollutes the air and contaminates the water, and we … | MORE »

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8 PR Tips for Green Entrepreneurs

Many eco-entrepreneurs start their advertising spending in the P.R. arena. Typical P.R. which focuses sending press releases to and eliciting media coverage from mainstream media, established newspapers, magazines and broadcast stations (radio and TV) is … | MORE »

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