Corporate Responsibility


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Globalization As An Impetus For Responsible Leadership

PricewaterhouseCoopers’ “Power of 10” initiative, based on the concept of responsible leadership on a global scale, was not created in a vacuum. On the contrary, extensive research was conducted—especially around the company’s annual global CEO … | MORE »

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Private Giving to Developing Country Has Been Recession-Proof

Despite the global recession, private giving and remittances are expected to be lifelines to help developing countries weather the economic storm, according to the new 2009 Index of Global Philanthropy and Remittances published by Hudson … | MORE »

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Study Reveals Consumers Going Green Even with Bad Economy

Most households are living a "green" lifestyle despite the economy being in the red, according to a survey of more than 7,500 consumers by Memolink.com.  While most respondents rate the environment as "important" or "extremely … | MORE »

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Case Study: Road to Recovery: An Integrated Communications Campaign ‘Rebrands’ Addiction as a Treatable Disease

Company: A&E Network Agency: Civic Entertainment Group Timeframe: 2008-ongoing Ever since Barack Obama kicked off his presidential campaign around the now-ubiquitous “Change We Can Believe In” platform, change itself has been a central theme in … | MORE »

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Human Rights Threat Matrix: Corporate Responsibility Through a Legal Lens

A company’s reputation and brand image are never more important than in an economic downturn—and never more vulnerable than when an unforeseen event captivates the media. While many companies appropriately tout their corporate responsibility (CR) … | MORE »

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Greenwashing Affects 98% of Products with False Labels

According to a report on the Seven Sins of Greenwashing released today by TerraChoice Environmental Marketing, between 2007 and 2009, the in-store availability of so-called ‘green’ products has increased between 40% and 176%, with 98% … | MORE »

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Cause Branding Best Practices

When A&E Network launched its “Recovery Project” cause-branding campaign in 2008, its executives, along with those at agency partner Civic Entertainment Group, had to overcome the challenge of de-stigmatizing addiction. Thanks to their integrated marketing … | MORE »

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Carpet One PR Campaign Takes the Workhorse of Philanthropy and Gives It New Legs  

It takes nothing away from the dreadful disease to say that breast cancer has become the workhorse of the philanthropic world. If a pink ribbon will stick to it, it’s been stuck. Sales from the … | MORE »

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Building a Sustainable Workforce; Green Benefits Your Company, Your People And Your World

The days when it seemed like sustainability and green practices might be a passing fad have come and gone. Going green has evolved to “living green” and turned into a movement that is backed up … | MORE »

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How CSR Can Have the Opposite Effect

This Valentine’s day, I enjoyed a corporate love-in. I was fortunate enough to attend my fourth annual Business in the Community (BITC) conference in six years. It is always fascinating to hear what the leaders … | MORE »

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