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19960902 MEDIA DATABASE UPDATES MONTHLY September 2, 1996 MEDIA DATABASE UPDATES MONTHLY September 2, 1996 MediaMap, Cambridge, Mass., a provider of media database services for PR executives, announced that next month it will begin updating… Continued

19960902 PRSA CONFERENCE TO STRESS CHALLENGES OF COMMUNICATING CREDIBLY September 2, 1996 PRSA CONFERENCE TO STRESS CHALLENGES OF COMMUNICATING CREDIBLY September 2, 1996 The challenges faced by organizations trying to speak to increasingly skeptical publics… Continued

19960902 PR LIABILITY INSURANCE OFFERED September 2, 1996 PR LIABILITY INSURANCE OFFERED September 2, 1996 American International Group [3437Z], New York, announced last month that it is offering media liability insurance to public relations firms.… Continued

19960902 BURSON NAMES MARKETING MD September 2, 1996 BURSON NAMES MARKETING MD September 2, 1996 Burson-Marsteller, New York, hired Blythe Reiss as managing director, U.S. marketing practice. He was a senior vice president and account… Continued

19960902 THE PR NEWS INTERVIEW/CORPORATE COMMUNICATION CENTER PR PLANS, DEPARTMENTS AROUND BUSINESS OBJECTIVES September 2, 1996 THE PR NEWS INTERVIEW/CORPORATE COMMUNICATION CENTER PR PLANS, DEPARTMENTS AROUND BUSINESS OBJECTIVES September 2, 1996 Given the size and… Continued

19960902 BOSTON FIRM ADS PR LEADER September 2, 1996 BOSTON FIRM ADS PR LEADER September 2, 1996 Ingalls, Quinn & Johnson, a Boston ad/PR agency, hired Barbara Henderson as senior vice president and managing director… Continued

Whether it be through trial and error, surveys, studies of past campaigns or direct feedback from clients, PR agencies need to develop messages that identify who they are, what they do and why they’re the… Continued

19960902 Y&R NAMES PARKER VP September 2, 1996 Y&R NAMES PARKER VP September 2, 1996 Marketing communications company Hutchins/Y&R, Rochester, N.Y., named Linda Parker vice president/publc relations director. A five-year employee, she was management supervisor… Continued

A high-tech Fortune 100 company in the San Francisco area has openings for two corporate communications managers in the company’s ethnic marketing programs. For both positions, some PR agency experience is desirable. According to Marshall… Continued

Thomas Moves East Coast Office Technology PR firm Thomas Associates Inc., Redwood, Calif., has moved its East Coast office from White Plains, N.Y., to New York City. The new address and phone are: 1270 Ave.… Continued