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PRSA ‘GREEN’ SECTION WEB SITE

August 26th, 1996 by

The Environment Section of the Public Relations Society of America (PRSA) earlier this month unveiled a Web site, making it apparently the first of PRSA’s sections to take this step. The site, at http://www.geocities.com/rainforest/2825, includes… Continued

NAME CHANGES

August 26th, 1996 by

Lamb Renames California Firm Warren Lamb, announced that his firm, Lamb & Associates, Irvine, Calif., has changed its name to Crown Communications. Concurrent with this change, the firm will shift its focus from marketing communications… Continued

PUBLIC AFFAIRS LEADER SOUGHT

August 26th, 1996 by

The Public Affairs Council (PAC), Washington, D.C., has engaged executive search firm Heyman Associates, New York, to find a replacement for its president, Ray Hoewing, who is retiring next April. In the top slot since… Continued

MEDIA RELATIONS TRAINING

August 26th, 1996 by

PR firm Media Strategy and the American Association of Nurse Anesthetists launched the core of its campaign to respond to ABC-TV’s critical program with a workshop held in April of 1995. Held at the group’s… Continued

CYBERMARKETING HAS POTENTIAL, BUT NEEDS FINE-TUNING

August 26th, 1996 by

Direct marketing on the Internet is a tricky business, one replete with pitfalls and roadblocks. But as the number of consumers increases, hopefully so will the ease in which direct marketers find ways to give… Continued

NURSING GROUP DRESSES IMAGE AFTER MEDIA CRITICISM

August 26th, 1996 by

When the American Association of Nurse Anesthetists (AANA) was contacted by ABC-TV’s "Day One" program in the fall of 1994 about an upcoming program focusing primarily on anesthesiologist fraud, AANA’s board was a little nervous.… Continued

LOFTY PUBLIC AFFAIRS SALARIES ARE CREEPING UP

August 26th, 1996 by

Public affairs’ longstanding status as a higher-level function in organizations, compared to PR, continues to be evidenced by its higher salary figures. A study released this month by the Foundation for Public Affairs (FPA), Washington,… Continued

CALENDAR

August 26th, 1996 by

Sept. 9-11: American Management Ass’n, "PR Strategies for Success," Washington, 800/262-9699. Sept. 9-12: International Data Group, "Internet Commerce Expo," Anaheim, Calif., 617/534-1200. Sept. 10: Congressional Quarterly, "Working With Congressional Staffs," Washington, D.C., 202/887-8620. Sept. 16:… Continued

APPOINTMENTS/HIRES/CORPORATE

August 26th, 1996 by

John Barker joined Wendy’s International Inc. [WEN], Dublin, Ohio as vice president of investor relations. He had headed investor relations at American Greetings [AGREA]. EIS International Inc. [EISI], Stamford, Conn., hired Carol Blaszczynski as vice… Continued

VNR/SMT COMBO OFFERED

August 26th, 1996 by

Video production and distribution firm DS Simon Productions, New York, is offering a combination Video News Release (VNR) and Satellite Media Tour (SMT) package. According to Doug Simon, president, offering television stations both VNRs and… Continued