Former Republican presidential candidate Steve Forbes and screen actor Robert Redford are among the well-known presenters at the annual meeting of the Arthur W. Page Society, a by-invitation-only group of corporate and firm executives. Other… Continued
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MEDIA RELATIONS/APPROACHES
September 23rd, 1996 by PRNEWSAttracting Media Coverage When You Have No News It’s relatively easy to attract media coverage when you’re introducing the latest and greatest product or service, or if your company is making a major business announcement.… Continued
RIDING RISING TIDE, AGENCIES PROFIT FROM RECESSION LESSONS
September 23rd, 1996 by PRNEWSWith the Dow Jones industrial average hitting all-time records the last two weeks, PR firm executives can’t help but be aware how the overall strength of the economy is propelling their business. For many firms,… Continued
POLITICAL EXPERTS SAY CLINTON CAMPAIGN COMMUNICATING EFFECTIVELY
September 23rd, 1996 by PRNEWSAs the summer’s Democratic and Republican national conventions illustrated, the presidential campaign will be a carefully crafted production trying to get favorable images to the public via the media. A look at the image-making strategies… Continued
MODEL SHOWS FORCES ACTING ON ORGANIZATIONS
September 23rd, 1996 by PRNEWSA major focus of the book by professors John Mahon and Richard McGowan is a simple model that they say puts external, non-market forces in a context that business managers can understand. The model is… Continued
FREE PR RESEARCH NEWSLETTER
September 23rd, 1996 by PRNEWSKetchum Public Relations Worldwide, New York, is offering a free monthly newsletter on PR rsearch. To get on the mailing list for Research Ideas for PR Pros, contact Ketchum’s research department at 212/878-4608.
BOOK REVIEW/PUBLIC AFFAIRS
September 23rd, 1996 by PRNEWSNeeded: Conceptual Approach to External Environment As one of PR NEWS’ 1997 PR Professional of the Year nominees points out, public relations executives need to help their organizations address the complexity of the social and… Continued
STUDENTS TAKING JUNIOR APR
September 23rd, 1996 by PRNEWSAbout 75 students will take a professional accreditation exam modeled after the Accredited in Public Relations (APR) program of the Public Relations Society of America. The students, members of PRSA’s student society, will receive a… Continued
PROMOTIONS/NEW HIRES
September 23rd, 1996 by PRNEWSMS&L Names Practice Leaders The New York office of Manning, Selvage & Lee (MS&L), has appointed three senior vice presidents to head three practice groups. Jeremy Jacob will head the office’s consumer marketing effort, Andy… Continued
HIGH-TECH EDITORIAL CALENDARS
September 23rd, 1996 by PRNEWSPress Access, Boston, a high-tech media database service, unveiled a Web-based service listing editorial calendars of high-tech publications. WEBCals provides weekly updates of publications’ editorial calendars, searchable by key words. In addition, users can arrange… Continued