POLITICAL EXPERTS SAY CLINTON CAMPAIGN COMMUNICATING EFFECTIVELY

As the summer's Democratic and Republican national conventions illustrated, the presidential campaign will be a carefully crafted production trying to get favorable images to the public via the media. A look at the image-making strategies of the campaigns was provided by political veterans Michael Deaver, Leslie Dach, Mark Mellman and Ed Rollins, who came together in The Library of New York's Historical Society on Sept. 12 to offer their thoughts on the campaign and its candidates. The event was sponsored by Edel-man Public Rela-tions Worldwide, where three of the four now work.