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19961007 GAINING AWARENESS FOR FOOD LAUNCH October 7, 1996 GAINING AWARENESS FOR FOOD LAUNCH October 7, 1996 Tied around a Halloween launch, Fresh Express Farms and Fineman Associates created consumer and trade publicity and awareness… Continued

19961007 TELE-SEMINARS FOR FIRM EXECS October 7, 1996 TELE-SEMINARS FOR FIRM EXECS October 7, 1996 The Counselors Academy of the Public Relations Society of America (PRSA) is offering three one-hour seminars for agency execs who… Continued

Once shunned by some as simply a hospital for the indigent, Wishard Memorial Hospital in Indianapolis has attracted a bevy of managed care contracts with access to hundreds of thousands of paying patients thanks to… Continued

With the theme "Healthcare has never worked like this before", Columbia/HCA Healthcare Corp.’s [COL] new national advertising campaign has "worked" to bring it an unsightly lawsuit. Columbia University, which operates Columbia-Presbyterian Medical Center in New… Continued

This week’s Colleague to Colleague talks with Julie Wang, CEO and founder of Wang Associates, one of the nation’s largest healthcare PR firms, based in New York City. Wang has a wide array of experience,… Continued

When it comes to giving the ultimate gift, men are doing a lot more of it than are women. Statistics from the United Network for Organ Sharing indicate that 62.3 percent of donors are men… Continued

Marketers at organ procurement organizations and hospitals across the country, desperate to try to find a way to sell the organ donation idea to the public, are beginning to think outside the box. While they’re… Continued

About 50 healthcare financial and market managers from the United Kingdom and the United States compared notes on the managed care markets in both countries during the 16th Annual Healthcare Financial Management Association (HFMA) conference… Continued

Advertising agency Creswell, Munsell, Fultz & Zirbel in Des Moines, Iowa was awarded a silver EFFIE in healthcare category for its ads for Iowa Health System at the American Marketing Association’s annual awards ceremony, held… Continued

Columbia/HCA Healthcare Corporation [COL] has set a new precedent with 100 of its 345 hospitals achieving the highest rating from the nation’s healthcare accrediting organization. And the hospital mega group is not being closed-mouth about… Continued