Subscription Content

Nov. 6-8 Managed Care Backlash, Strategies to Overcome Negative Perceptions of Managed Care, sponsored by the International Quality & Productivity Center. Boston. Fees: $1295, Fees plus workshop: $1695. 800/882-8684. Nov. 10-12 First Annual Healthcare Marketing… Continued

For years, wealthy Canadians have been heading to the U.S. Now the tables have turned and Canadian facilities are attracting a small but growing number of border-crossings in the other direction thanks to their new… Continued

ATLANTA_ In response to power struggles from managed care organizations, many hospitals are creating primary care networks (PCN) to give them stronger leverage over HMOs. The topic of PCNs was discussed last week at the… Continued

Watch out next time you want to form a physician network for your hospital — doctors in small but growing numbers, particularly in Florida and California, are becoming dues-paying union members. The AFL-CIO now represents… Continued

Even with football season upon us, there’s more talk around the coffee machine on how to open new markets than there is about Monday-morning quarterbacking. While I’d rather criticize the blundering of NFL officials and… Continued

Being able to provide your patients with hassle-free, paper-free admissions could be the new wave in marketing. United Payors and United Providers (UP&UP), a new company based in Rockville, Md., will act as an intermediary… Continued

While marketers at Wishard Memorial were careful not to misrepresent themselves or their survey results in their ads –hospitals across the country should be cautious as well. Recently, the American Hospital Association issued guidelines on… Continued

Covenant Health System Inc. and Family Health Systems Inc. in Brooksfield, Wis., began a $500,000 advertising campaign last week to promote their new health insurance plan, the product of a joint venture announced earlier this… Continued

Sept. 27: Public Relations Soc. of Amer., "Product Marketing Seminar," Los Angeles, call S. Conway, 213/857-9100. Sept. 27: TJFR, "Environmental Media Relations," Boston, 201/444-6061. Sept. 27: Public Relations Soc. of Amer., "Strategy Design for Issues… Continued

Beyond an earnings report, it’s often hard for real estate companies to achieve significant coverage in the media outside of the real estate section. California-based Coldwell Banker Corp. [5462Z], however, recently hit on an innovative… Continued